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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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DHL Spends Less On F1 Than Reported
German logistics company DHL "is spending less for its F1 sponsorship than previously assumed," according to MOTORSPORT TOTAL. DHL Head of Corporate Brand Marketing Wolfgang Giehl said, "It is less than half of the amount that I've read in the media." The investment of the subsidiary of the De ...
Tags: Marketing and Sponsorship, Europe
Bundesliga's Frankfurt Losses $11.1M
Bundesliga club Eintracht Frankfurt "released its financial numbers for the '11-12 fiscal year in which it lost €11.1M ($14.4M)," according to the DPA. During the '10-11 season, which was the club's last Bundesliga season before it returned to the top flight this year, the club "generated a sma ...
Sky Set A New Season Ratings Record
German pay-TV channel Sky "has set a new season-ratings record with its broadcast of Saturday's Bundesliga game of the week," according to Manuel Weis of QUOTEN METER. A total of 1.28 million viewers tuned in to watch the 1-1 tie between Bayern Munich and Borussia Dortmund, which is 40,000 more view ...
Greece Club Struggles To Pay Bills
Superleague Greece club Panathinaikos Athens "is in financial trouble and has difficulties paying the electricity bills for its home ground, the Olympic Stadium," according to the SID. A club spokesperson said, "It is true, there are several unpaid bills that have to be settled. For that reason, we ...
Sky Reports Strong Bundesliga Ratings
German pay-TV channel Sky "once again obtained strong ratings for its Bundesliga broadcast," according to Manuel Weis of QUOTEN METER. An average of 1.12 million viewers tuned in to Sky's simulcast of Wednesday's games. The number equaled a market share of 3.6%. In the target demographic 14-49, Sky ...
German Football Disagrees With Platini
The majority of Germany's top football clubs "disagree with UEFA President Michel Platini's plans to reform Europe's top two club competitions," according to the DPA. Platini "proposed to scrap the Europa League in '15 and at the same time increase the number of participating clubs in the Champions ...
Tags: International Football, Europe
Swiss Sports Sponsorships Increasing
Nearly 90% of Swiss companies are involved in sports sponsorships, according to the 10th Swiss Sponsorship Barometer study conducted by sport marketing company Sport+Markt and the ESB European Sponsorship Exchange. The study also found the amount of sponsorship deals in Switzerland are increasing ev ...
Tags: Marketing and Sponsorship, Europe
Champions League Overhaul Considered
UEFA President Michel Platini has said that expanding the Champions League to 64 teams and scrapping the Europa League is "an option amid a wide-ranging debate over the future of its club competitions," according to Owen Gibson of the London GUARDIAN. Platini said that a proposal "was under discussi ...
India Could Face Olympic Suspension
The IOC made it clear that it will "propose the suspension" of the Indian Olympic Association in its exec board meeting early next month if the upcoming IOA elections are "held under the government's Sports Code," according to the PTI. The development has "put the controversial polls under a cloud." ...
World's 30 Highest-Paid Football Coaches
Real Madrid coach José Mourinho is "at the top of managerial earners in world football" -- Alex Ferguson is only fourth and England boss Roy Hodgson is 30th, according to Dan Ripley of the London DAILY MAIL. Brazilian sports business consulting firm Pluri Consultoria "has ranked" what it cons ...
Tags: International Football, Europe
