Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

Year In Review: Europe

The European sports world was dominated in '14 with as much action in the courtroom and boardroom as on the pitch. Formula 1 watched as CEO Bernie Ecclestone battled with English and German courts, and fought off challengers for control of the sport. FIFA ended the year in full crisis mode over the ...

Tags: Year End, Europe

BeIN Media Group CEO Acquires Digiturk Stake

Reports have emerged in Turkey that "a prominent Qatari businessman has agreed to pay" $820M for a 53% stake in Turkish pay-TV platform Digiturk, according to ADVANCED TELEVISION. BeIN Media Group Chair & CEO Nasser Al Khelaifi "is understood to have acquired the stake from Turkey’s Saving ...

Tags: Media, Europe, Asia

Czech Club Unveils $10.8M Stadium Revamp

Czech football side Hradec Kralove has "unveiled plans to spend" CZK 246 million ($10.8M) on modernizing its stadium, according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The Czech club aims to “launch the upgrade of the sports facility” in ‘16. Following a recent vote by the ...

Tags: Facilities, Europe

Big Brands Are Moving Away From Top 14

Big brands, such as Nike and adidas, are "moving away from Top 14 rugby and are leaving the door open to new, more modest suppliers," according to Bertrand Lagacherie of L’EQUIPE. This season, Top 14 "saw new brands invest" in French rugby, namely BLK, Asics, and Kipsta. After 23 years of part ...

Tags: Marketing and Sponsorship, Europe

Stuttgart Partners With Krombacher, Puma

Bundesliga side VFB Stuttgart "agreed a four-year sponsorship extension with Krombacher," according to ISPORTCONNECT. The German brewery’s current deal with the club runs until '16 "but both parties have decided to extend the partnership until 2020." As part of the deal, Krombacher "will recei ...

Tags: Marketing and Sponsorship, Europe

Repucom Partners With FFF

Repucom signed a major new four-year deal with the French Football Federation, taking their partnership through to '18. Repucom will provide a marketing impact analysis of the teams and competitions linked to the federation. The deal will also include the monitoring and valuation of its partners&rsq ...

Tags: Marketing and Sponsorship, Europe

Levski Sofia: Salaries 75% Of '15 Budget

Bulgarian side Levski Sofia Owner Todor Batkov has “announced that the club's budget for next year will amount to BGN 8M” ($5M), BGN 6M ($3.75M) of which will be spent on club salaries -- players and officials, according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Batkov admitted ...

Tags: Finance, Europe

F1 CEO Sued By German Bank For $422M

A German bank is suing F1 CEO Bernie Ecclestone and his family trust fund for €345M ($422M) “over the sale of its stake in Formula One,” according to Lizzie Dearden of the London INDEPENDENT. BayernLB, a state bank based in Munich, announced the move on Friday after rejecting a &eur ...

Tags: Finance, Europe

LNR Asks For Bids For Top 14 TV Rights

The French National Rugby League (LNR), which holds the rights for Top 14 and Pro D2 rugby, "launched Friday its call for tenders for the TV broadcasting rights of its competitions," according to L’EQUIPE. For Top 14, there will be two “official broadcaster” packs and four “p ...

Tags: Media, Europe

Hopp To Become Majority Owner Of TSG

SAP co-Founder Dietmar Hopp "is expected to become the majority owner of Bundesliga side TSG Hoffenheim" in '15, according to the SID. The German Football League (DFL) on Thursday confirmed that Hopp "will be allowed to take over the majority ownership on July 1." Hopp is therefore avoiding the so-c ...

Tags: Franchises, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug