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Real President Florentino Pérez Lets New Name Of Club's Stadium Slip

Published in SportsBusiness Daily Global on 11 / 20 / 14

Real Madrid President Florentino Pérez has been "caught on camera apparently revealing the future name of the club's revamped stadium as either 'IPIC Bernabeu' or 'CEPSA Bernabeu,'" according to Iain Rogers of REUTERS. Real last month agreed to a strategic partnership with Abu Dhabi fund Int'...

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Tags: Europe, Marketing and Sponsorship

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