Featured Story

Budweiser Signs Three-Year Deal With Paris St. Germain, Brand's First In Ligue 1

Published in SportsBusiness Daily Global on 07 / 25 / 16

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

11/10/15
Dutch FA Considering Legal Action

The Dutch FA (KNVB) is "considering possible legal steps against FIFA after Sepp Blatter's controversial revelation" that Russia was awarded the 2018 FIFA World Cup with a fixed agreement, according to Samindra Kunti of INSIDE WORLD FOOTBALL. The KNVB contacted its Belgian counterparts "for consulta ...

Tags: International Football, Europe

11/10/15
France Women's Football Not In Red

For “the first time” in the history of the French women’s national football team, the team did not lose money last year, according to Claire Gaillard of L’ÉQUIPE. The team owes its financial success to “the ticket office, sponsors and partnerships, as well as the ...

Tags: Finance, Europe

11/10/15
IAAF Considering Banning Russia

Russia could be barred from competing in athletics at next summer’s Olympic Games in Rio de Janeiro after an independent commission working for the World Anti-Doping Agency "uncovered widespread doping and cover-ups among its athletes," according to Teddy Cutler of the LONDON TIMES. In a docum ...

Tags: Leagues and Governing Bodies, Europe

11/10/15
DFB President Resigns Amid Controversy

German FA (DFB) President Wolfgang Niersbach "announced his resignation following a meeting of the association's board at its Frankfurt headquarters on Monday," according to DW. The resignation "comes amid a controversy" over a '05 payment of €6.7M made to FIFA linked to the 2006 World Cup. Nie ...

Tags: Europe, International Football

11/10/15
More Than 1M Watch Revierderby On Sky

The Bundesliga Revierderby between Borussia Dortmund and Schalke "recorded more than 1 million viewers on Sky Deutschland," according to Alexander Krei of DWDL. The game, which started at 3:30pm on Sunday, attracted 1.04 million viewers and obtained a market share of 6.3%. The figures represent a ne ...

Tags: Media, Europe

11/10/15
PSV Signs $24M Contract With Philips

Dutch Eredivisie side PSV Eindhoven "signed a new 10-year sponsorship deal" worth €22.5M ($24.19M) with Dutch healthcare systems and lighting group Philips, according to EUROSPORT. Philips this year said it would be stepping down as the club's main sponsor but the deal means it keeps the "Phi ...

Tags: Marketing and Sponsorship, Europe

11/09/15
Close To 6M Watch Bundesliga On ARD

German public broadcaster ARD "recorded close to 6 million viewers for its Bundesliga highlights program on Saturday evening," according to Daniel Sallhoff of QUOTENMETER. The Bundesliga "Sportschau" program, which started at 6:30pm, attracted a season high 5.91 million viewers. The number translate ...

Tags: Media, Europe

11/09/15
IAAF Crisis 'Real Game-Changer' For Sport

One of the co-authors of the report into allegations of extortion, bribes and doping cover-ups in athletics said that it would reveal “a whole different scale of corruption” than that which has engulfed FIFA, adding that the findings would be a “real game-changer for sport," accord ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

11/09/15
Top Footballers Accuse Advisers Of Mis-Selling

Scores of leading footballers face losses totaling an estimated £100M ($150.6M), with some "confronting potential ruin," after investing in film schemes and property ventures recommended by two financial advisers "operating at the heart of the national game," according to Harper, Belfield & ...

Tags: Finance, Europe

11/09/15
Sebastian Coe Vows Action

Int'l Association of Athletics Federations President Sebastian Coe "has broken his silence on doping and bribery allegations that are rocking the sport," according to David Rankin of the LONDON TIMES. The Sunday Times alleged Sunday that eight athletes, including Gold and Silver Medal winners, or th ...

Tags: Leagues and Governing Bodies, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug