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Atlético Plans 12 Hours Of Festivities For First Game At Wanda Metropolitano

Published in SportsBusiness Daily Global on 09 / 15 / 17

After 50 years of calling the Estadio Vicente Calderón its home, Atlético Madrid is "set to inaugurate" its new stadium, the Wanda Metropolitano, when it hosts Málaga this weekend, according to Alberto R. Barbero of MARCA. Atlético started its La Liga campaign with t...

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Tags: Facilities, Europe

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Players Ranked By Marketing Potential

ManU midfielder Bastian Schweinsteiger "is the German national team player with the highest marketing potential," according to Michael Witt of BILD. The injured German captain "tops the ranking" ahead of Bayern Munich striker Thomas Müller and Lukas Podolski, who plays for Galatasaray in Turkey ...

Tags: Marketing and Sponsorship, Europe

Visa Europe Partners With Formula E

Visa Europe teamed up with the FIA Formula E Championship to deliver a partnership in eSports. The world’s first all-electric racing series has been running the Race Off series -- where two Formula E drivers race head-to-head and against members of the public, the Race Off Pro Series -- where ...

Tags: Marketing and Sponsorship, Europe

German Cup Match Draws More Than 9M

German public broadcaster ARD recorded more than 9 million viewers for its broadcast of the DFB-Pokal (German Cup) match between Hertha Berlin and Borussia Dortmund, according to Manuel Weis of QUOTENMETER. Dortmund's 3-0 victory on Wednesday drew 9.09 million viewers. The number translated into a m ...

Tags: Media, Europe

Erima Sets Revenue Record In Q1

German sportswear company Erima "reported record figures for the first quarter" of '16, according to Gabriel Wagner of SPONSORs. Erima's revenue increased by about 20%. The company's total revenue was €14M in Q1. In comparison, over the first ...

Tags: Finance, Europe

Barcelona To Open New U.S. Academy

La Liga club FC Barcelona will unveil Charlotte, N.C., as the location of its second football academy in the U.S. during a press conference at the Charlotte Convention Center on Thursday. The Spanish club, in collaboration with int'l sports management agency ISL Futbol, will offer an after-school pr ...

Tags: Franchises, Europe, North America

Wolff: F1 CEO Is Supportive Of Women

Retired British racer Susie Wolff insists F1 CEO Bernie Ecclestone "is supportive of women competing in Formula One despite his latest round of controversial remarks," according to Philip Duncan of the PA. Ecclestone said for the second time publicly this year that female drivers would "not be taken ...

Tags: Leagues and Governing Bodies, Europe

Women 'Critical' To Under Armour

The growth of the women's category in sportswear "will outpace men's in two to four years," said former Under Armour EMEA Head of Marketing Chris Carroll, who identified women and int'l expansion as "two key pillars" of the business to drive future growth, according to Sarah Shearman of MARKETING MA ...

Tags: Marketing and Sponsorship, Europe, North America

Berlusconi 'Considering' Chinese Offer

AC Milan President Silvio Berlusconi is reportedly considering a €700M ($790M) offer from a Chinese-American group "to take over the club," according to FOOTBALL ITALIA. Il Giornale reported that "the group appears to be led by Robin Li, the sixth wealthiest man in China, and represented by Ita ...

Tags: Franchises, Europe

M'Gladbach Reports Record Profits

Bundesliga club Borussia Mönchengladbach "reported record revenue and record profits" for '15, according to RP ONLINE. The club's first Champions League participation "has led to a record revenue" of €160.6M, which is around €30M more than in '14. Profits "grew" by around €8M to ...

Tags: Finance, Europe

Fewer U.K. Officers At Euro Than '06 WC

British police "will have fewer officers at this summer’s European Championship than they did at the World Cup in Germany 10 years ago," despite the exodus of a record 500,000 people from the U.K. to the continent in June, according to Ian Herbert of the London INDEPENDENT. The presence of thr ...

Tags: International Football, Europe

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