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Heineken Adds UEFA Europa League After Renewing Champions League Deal

Published in SportsBusiness Daily Global on 08 / 27 / 15

UEFA has agreed to a new sponsorship deal with Heineken for its second-tier Europa League competition. The partnership with the Dutch brewing company will primarily focus on Heineken’s Amstel brand, according to a source with knowledge of the deal. The agreement, which is expected to be offici...

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Tags: Marketing and Sponsorship, Europe

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