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Heineken Adds UEFA Europa League After Renewing Champions League Deal

Published in SportsBusiness Daily Global on 08 / 27 / 15

UEFA has agreed to a new sponsorship deal with Heineken for its second-tier Europa League competition. The partnership with the Dutch brewing company will primarily focus on Heineken’s Amstel brand, according to a source with knowledge of the deal. The agreement, which is expected to be offici...

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Tags: Marketing and Sponsorship, Europe

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New High For Bundesliga Broadcasts

German pay-TV network Sky Deutschland "recorded a new ratings high for its Bundesliga games broadcasts on Saturday afternoon," according to Marcel Pohlig of DWDL. Sky's coverage of the Bundesliga matches obtained an 18.1% market share in the target demographic 14-49. It "was the highest figure ever ...

Tags: Media, Europe

FIGC Reveals 'Plan' To Save Parma

The details of Italian Football Federation (FIGC) President Carlo Tavecchio’s "'plan' to save Parma have been revealed, but it may prove difficult to implement," according to FOOTBALL ITALIA. Tavecchio said that "a scheme was in place to ensure that the Ducali finish the season." According the ...

Tags: Franchises, Europe

Inter Plans $77M Renovation Of San Siro

Serie A side Inter Milan is reportedly planning a €70M ($77M) renovation of San Siro "if and when" AC Milan moves out to build its own stadium, according to FOOTBALL ITALIA. The Rossoneri "are determined to follow the lead of Juventus and develop a stadium of their own." Italian business newspa ...

Tags: Facilities, Europe

Almaty To Save $500M In '22 Games Bid

Kazakh organizers said that Almaty will save more than $500M "after making several venue changes in its bid for the 2022 Winter Olympics," according to the AP. Bid officials said that "they had made the project 'more efficient' and 'more affordable' in line with IOC reforms aimed at giving organizer ...

Tags: Olympics, Europe

German GP Fate Decided This Weekend

F1 CEO Bernie Ecclestone said that the fate of a German F1 Grand Prix for '15 "is due to be decided in the coming days," according to DW. When asked in an interview with German news agency dpa on a deadline for the decision, Ecclestone stated "certainly by this weekend." Ecclestone: "[I'm] not sure ...

Tags: Leagues and Governing Bodies, Europe

Serie A Club Debt Rose To €1.7B

The overall debt of clubs in Serie A rose to more than €1.7B ($1.9B) during the '14 season with the situation at Parma "symptomatic of a league in general financial difficulty," according to Ben Gladwell of ESPN. Parma is "on the verge of bankruptcy;" however, an investigation by La Gazzetta de ...

Tags: Finance, Europe

Greek Super League To Resume

Greece's Super League "will resume this weekend with matches being played behind closed doors," according to SKY SPORTS. The league "was suspended last week after trouble at the Athens derby" but Deputy Sports Minister Stavros Kontonis has confirmed games will take place again. The move "came as a s ...

Tags: International Football, Europe

ARD Sets New Season Best For Cup

German public broadcaster ARD "recorded a new season best for its broadcast of the DFB-Pokal (German Cup) game between Borussia Dortmund and Dynamo Dresden," according to Manuel Nunez Sanchez of QUOTENMETER. The round of 16 matchup attracted an average of 7.67 million viewers on Tuesday evening. The ...

Tags: Media, Europe

President Denies He's Not Selling Parma

Serie A side Parma President Giampietro Manenti "denies the possibility of a Parma sale, and claims 'money is not a problem,'" according to FOOTBALL ITALIA. The Gialloblú "are in a dire financial crisis," missing two Serie A matches. Parma Mayor Federico Pizzarotti on Tuesday "even suggested ...

Tags: Franchises, Europe

European Clubs Seek 'Fair Solution'

Europe's biggest football clubs are set for talks with FIFA "following proposals to switch the Qatar 2022 World Cup from summer to winter," according to Richard Conway of the BBC. The European Club Association "includes Chelsea, Bayern Munich and Barcelona." An ECA spokesperson said, "The [ECA] boar ...

Tags: International Football, Europe, Middle East

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