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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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Repucom To Rename Subsidiaries
Sport+Markt and IFM Sports will be renamed as Repucom in the first half of '13. All three companies are part of the RSMG Insights holding group, which is to unite its world-leading sports marketing research businesses under one global brand. As part of this process, IFM Sports and Sport+Markt’ ...
Schalke To Upgrade Training Facilty
Bundesliga club Schalke 04 "presented plans Tuesday for the remodeling of its training facility over the next several years for an estimated €20M-25M ($26.3M-32.9M)," according to the SID. The "Tor auf Schalke" project will consist of new training fields, a small stadium for the club's youth te ...
Tags: Facilities, Europe
Bin Hammam Resigns, Banned By FIFA
FIFA Exec Committee member Mohamed bin Hammam "resigned from all football-related positions and was handed a new life ban by FIFA" on Monday, according to the AP. Bin Hammam's resignation "seemingly bringing a close to one of the most damaging corruption scandals to blight the game's world governing ...
Tags: International Football, Asia, Europe
Heilbronner, Dubai Billionaires Team Up
German second-tier hockey club Heilbronner Falken "has found a replacement for its insolvent sponsor Gaukel," according to Stephan Sonntag of STIMME. On Friday evening, fans "were surprised when they saw 'City of Arabia' written on the back of the players' jerseys." The team "has signed a sponsorshi ...
Tags: Marketing and Sponsorship, Europe
ServusTV's DEL Ratings Treding Upward
Austrian free-to-air TV channel ServusTV "can breathe a sigh of relief" as its ratings for the German Hockey League (DEL) trend upward, according to Manuel Weis of QUOTEN METER. The channel's "Servus Hockey Night" program, which showed Sunday's DEL game between Mannheim and Ingolstadt, "was watched ...
Tour De France To Begin In Leeds
Leeds, England has "won the race" to host the opening stages of the Tour de France in 2014, according to the YORKSHIRE EVENING POST. After a "hard-fought bid by Welcome to Yorkshire," it has now been confirmed that Leeds will be "the official host city for the opening stages of the world’s big ...
HSV Loses $8.7M In '11-12 Fiscal Year
Bundesliga club Hamburg SV "has released its financial numbers for the '11-12 fiscal year in which it lost €6.6M ($8.7M)," according to the NDR. During the '10-11 fiscal year, the club lost almost €5M. Club Chair Carl-Edgar Jarchow said, "This is obviously not the result we were wishing fo ...
Race Of Champions A Ratings Flop
German private-TV channel Sat.1 "obtained disappointing ratings" with its broadcast of Saturday's Race of Champions, according to David Grzeschik of QUOTEN METER. Sat.1 attracted only 650,000 to its broadcast of the event. The number equaled a 4.6% market share. In the target demographic 14-49, the ...
Verona To Build New Ice Rink
The Italian city of Verona "presented financial plans for the construction of a new ice rink on Friday," according to the EISHOCKEY MAGAZIN. The Accademia del Ghiaccio "will operate the new arena for the next 25 years and put €2.5M ($3.3M) in the project." The ice rink "is expected to open for ...
Tags: Facilities, Europe
AC Milan Partners With Chinese Team
AC Milan has struck up a commercial partnership with Chinese Super League champions Guangzhou Evergrande, according to ESPN. Representatives from Evergrande had been in discussions with AC Milan VP Adriano Galliani "in recent days." The negotiations "resulted in a deal being reached whereby both clu ...
Tags: International Football, Europe, China
