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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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Austria Vienna Makes $941K Profit

Austrian Bundesliga football club Austria Vienna "has released its financial numbers for the '12-13 season in which the club generated a profit of €700,000 ($941,000)," according to the KURIER. The previous season "was the club's third consecutive in which it made a profit." At the same time, t ...

Tags: Finance, Europe

Barcelona Extends UNICEF Deal To '16

Barcelona has extended to '16 a deal with UNICEF under which the La Liga side pays $2M a year "to display the name of the United Nations Children's Fund" on the back of its shirts, according to Iain Rogers of REUTERS. The current agreement "was due to expire next year and the Barca directors ap ...

Tags: Marketing and Sponsorship, Europe

Football Leagues Get 25% Rights Bump

Growth in TV rights deals in Germany and England "lifted broadcast revenues" of Europe’s top five football leagues 25% to a combined €5B ($6.7B) a season, according to Tariq Panja of BLOOMBERG. TV Sports Markets, an information provider for broadcasters and sports organizations, said in i ...

Tags: Media, United Kingdom, Europe

Legia Signs Fortuna, Extends With Adidas

Polish Ekstraklasa champion Legia Warsaw "has signed up betting group Fortuna as its new main sponsor" and has extended its partnership with adidas, according to SOCCEREX. Fortuna has agreed to a "three-year deal" beginning in January. Fortuna's branding will be featured "on the front of ...

Tags: Marketing and Sponsorship, Europe

Turkey Eyeing '22 Ryder Cup Bid

Turkey officials are discussing a future Ryder Cup bid "internally before they approach the European Tour with a proposal," according to Alex Miceli of GOLF WEEK. There "is time" with the next available Ryder Cup date not until '22, but "the window is closing." The European Tour following the '14 ev ...

Tags: Events and Attractions, Europe

Sky Shares Tumble Following Rights Loss

Shares in Sky Broadcasting "took a battering" Monday after rival BT snatched the U.K. Champions League TV rights, according to Pan Pylas of the AP. The loss of the rights, which it had shared with terrestrial broadcaster ITV, "represents a big blow for the satellite broadcaster as it has built its b ...

Tags: Media, Europe, United Kingdom

Mayor Brings Up Berlin As Olympics Host

Berlin Mayor Klaus Wowereit "has brought up the German capital as a potential host for Summer Olympics," according to the SID. Wowereit: "If it goes toward a summer bid, Berlin would be a good choice. However, we aren't even close to that." Sunday's "decisive referendum against a bid of Munich to ho ...

Tags: Olympics, Europe

Sky Sets New Bundesliga Ratings Record

German pay-TV channel Sky "set a new ratings record for its Bundesliga simulcast on Saturday afternoon," according to Alexander Krei of DWDL. A total of 1.6 million viewers tuned in starting at 3:30pm German time to watch Sky's simulcast of all five Bundesliga games or one of the individual game fee ...

Tags: Media, Europe

PSG Aims To Be World's Richest Club

Ligue 1 side Paris St. Germain "is targeting the status of the richest football club in the world" by the '16-17 season, according to Arnaud Hermant of LE PARISIEN. A confidential document written for PSG President Nasser Al-Khelaifi outlines the club's "plans to reach a budget" of €540M ( ...

Tags: Franchises, Europe

Utrecht To Host Tour Grand Depart

The 2015 Tour de France will start in Utrecht after organizers confirmed that "they will stage back-to-back foreign Grand Departs," according to SKY SPORTS. Twelve months after England hosts the first three stages of the '14 edition, Amaury Sports Organisation "will take the world's biggest cycle r ...

Tags: Events and Attractions, Europe

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