Featured Story

Bibiana Steinhaus To Become First Woman To Officiate A Bundesliga Match

Published in SportsBusiness Daily Global on 05 / 22 / 17

A 38-year-old police officer "will become the first woman to referee a top-flight match in Germany next season" after being promoted to the Bundesliga, according to the LONDON TIMES. Bibiana Steinhaus, who is dating former Premier League referee Howard Webb, has been a German FA referee since '...

Read More

Tags: International Football, Europe

More Stories

05/13/16
Dortmund To Break €300M Revenue Mark

Bundesliga club Borussia Dortmund "could break the €300M ($341M) revenue mark this season," according to Thomas Hennecke of KICKER. Dortmund CEO Hans-Joachim Watzke previously said that he intends "to position the club in such a way that it generates €300M in annual revenue, excluding tran ...

Tags: Finance, Europe

05/12/16
Chelsea, Adidas End Partnership Early

Chelsea and adidas have decided to end their partnership prematurely at the end of the '16-17 Premier League season, six years ahead of time. The agreement will now end on June 30, 2017 and not, as originally agreed, on June 30, 2023, adidas said in a statement. The London-based club signed a 10-yea ...

Tags: Marketing and Sponsorship, Europe

05/12/16
ARD Draws Close To 1M Viewers For DTM

German public broadcaster ARD "recorded close to 1 million viewers for its broadcast of the German Touring Car Championship (DTM)," according to the SID. The season-opening event at Hockenheimring "drew 990,000 viewers for its second race on Sunday." The race, which was won by Mercedes driver Paul d ...

Tags: Media, Europe

05/12/16
Kia Partners With London Telegraph

Havas Media UK brokered a deal between Euro 2016 sponsor Kia and the London Telegraph, "designed to associate the car brand with football in the build-up to and throughout the tournament," according to Jessica Goodfellow of THE DRUM. To kick off the campaign "there will be four events across th ...

Tags: Marketing and Sponsorship, Europe

05/12/16
FIFA Unveils 2026 WC Bidding Process

FIFA "unveiled the timetable of its delayed bidding process for the 2026 World Cup on Tuesday," with FIFA President Gianni Infantino's plans for a 40-team tournament to be decided upon by October and a final decision on the hosts to be made in May '20, according to Brian Homewood of REUTERS. FIFA sa ...

Tags: International Football, Europe

05/12/16
Axel Springer To Bid For Bundesliga

Axel Springer CEO Mathias Doepfner said that the German publisher "plans to participate in an upcoming auction of broadcasting rights for Bundesliga football, but will not be dragged into an irrational bidding war," according to Harro Ten Wolde of REUTERS. The German Football League (DFL) "wants to ...

Tags: Media, Europe

05/11/16
Stuttgart Renews Deal With Daimler

Bundesliga club VfB Stuttgart has extended its shirt sponsorship deal with Daimler AG. The automotive corporation reached an early contract extension with the club that will now run until the end of the '18-19 season. As part of the deal, Mercedes-Benz Bank, a subsidiary of Daimler, will stay on the ...

Tags: Marketing and Sponsorship, Europe

05/11/16
Berlusconi In Talks Over AC Milan Sale

AC Milan Owner Silvio Berlusconi's holding company Fininvest "has agreed to negotiate exclusively with a group of Chinese investors for the possible sale of a stake in AC Milan," according to the AP. Without naming the Chinese investors, a statement on Milan's website Tuesday said that a "memorandum ...

Tags: Franchises, Europe

05/10/16
RTL Gets New DFB Team Rights

German free-to-air TV channel RTL "has secured additional German national football team broadcast rights starting in '18," according to Nils Lehnebach of SPONSORs. Industry insiders said that the Cologne-based channel "was awarded with new broadcast rights by agency CAA Eleven." RTL reportedly "rece ...

Tags: Media, Europe

05/10/16
Lufthansa Ad Pokes Fun At England Fans

Lufthansa’s advert for Euro 2016 "has poked fun at England’s supporters ahead of this summer’s tournament in France," according to the London GUARDIAN. The advert "begins with two well-dressed supporters sporting England scarves as they wait in the departure lounge of an airport." ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug