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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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French Open Partners With Sina Sports

Chinese online sports platform Sina Sports "announced a strategic partnership with the French Open," which kicked off Sunday, according to the GLOBAL TIMES. Under the terms of the agreement, Sina Sports will become the "Social Media Destination of Roland Garros in China" through the creation of a Ch ...

Tags: Media, China, Europe

Eurosport Partners With Tennis Channel

Eurosport has reached an agreement with the Tennis Channel for this year’s Roland Garros, which will see Eurosport enjoy additional tennis content and technical expertise to enhance its coverage of the Grand Slam tournament. Eurosport is broadcasting Roland Garros in 54 countries across Europe ...

Tags: Media, Europe, North America

Close To 14M Viewers Watch Cup Final

German public broadcaster ARD "recorded close to 14 million viewers for its broadcast of the DFB-Pokal (German Cup) final," according to Robert Meyer of QUOTENMETER. Saturday's final, which Bayern Munich won 4-3 on penalty kicks against Borussia Dortmund, drew 13.79 million viewers starting at 8:45p ...

Tags: Media, Europe

Breitner: EPL Fails To Attract Top Players

English Premier League clubs can't buy European success, former German football player Paul Breitner said. The 1974 World Cup winner told SBD Global that the quality of play in the EPL has been getting “worse and worse” over the past four-to-five years. Breitner, who retired in ’83 ...

Tags: International Football, Europe

Study Calls Sponsorships Into Question

The value of sports tournament sponsorship "is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors," according to Simon Gwynn of CAMPAIGN LIVE. In a poll of 1,000 U.K. people with an interest in the tournament, marketing tech firm Radiu ...

Tags: ING, CES, ACC, AIG, Coca-Cola, Adidas, Nike, MasterCard, Heineken, Visa, Barclays, Europe, Champion, Champions, Carlsberg, Football

Final Draws More Than 3M Viewers

German sports TV channel Sport1 "recorded more than 3 million viewers for its broadcast of the UEFA Europa League final," according to Manuel Weis of QUOTENMETER. The final between Liverpool and Sevilla drew an average of 3.25 million viewers starting at 8:45pm on Wednesday. The figure translated in ...

Tags: Media, Europe

Euro 2016 Sponsors Use Stereotypes

England sponsor Mars this week launched TV campaign "#Believe", created by Abbott Mead Vickers BBDO, which "depicts an army of England fans -- including current players Harry Kane and Jamie Vardy -- swimming the English Channel and emerging on a French beach," according to Simon Gwynn of CAMPAIGN LI ...

Tags: Marketing and Sponsorship, Europe

Mainz, Opel Sign Stadium Rights Deal

German car brand Opel "has signed on as the stadium naming-rights partner of Bundesliga side FSV Mainz," according to Kathrin Hartmann of SPONSORs. Opel signed a five-year deal with the club. As part of the agreement, the club's stadium will be renamed Opel Arena until the end of the '20-21 season. ...

Tags: Marketing and Sponsorship, Europe

FC Twente Faces Relegation

Dutch Eredivisie side FC Twente faces relegation to the second-tier Jupiler League for "repeatedly and deliberately misleading" football authorities and other clubs about its finances, according to Peter Gilbert of SKY SPORTS. Twente could have had its professional playing license revoked, but the D ...

Tags: Finance, Europe

Freezers Won't File For DEL License

German Hockey League (DEL) club Hamburg Freezers "will not apply for a license for the upcoming '16-17 season," according to SPONSORs. Team Owner Anschutz Entertainment Group (AEG) announced that "at the moment" the club will not apply for a license. AEG has been trying to sell the team for several ...

Tags: Franchises, Europe

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