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Bundesliga Side Schalke Partners With Leverage Agency For U.S. Expansion

Published in SportsBusiness Daily Global on 09 / 27 / 16

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship...

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Tags: Marketing and Sponsorship, Europe, North America

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WADA Confirms Russian Cyber Attack

The World Anti-Doping Agency confirmed that a Russian cyber espionage group operator by the name of Tsar Team (APT28), also known as Fancy Bear, illegally gained access to WADA’s Anti-Doping Administration and Management System database via an IOC-created account for the Rio 2016 Games. The gr ...

Tags: Leagues and Governing Bodies, Europe, Russia

Dragon Racing Becomes Manufacturer

The new Formula E season will not only feature the return of Jaguar to open-wheel racing but also Dragon Racing’s move from a customer team to a manufacturer. Team Owner Jay Penske will lead his squad into season three as one of nine manufacturers in the electric racing series. Penske co-found ...

Tags: Franchises, Europe

RTL, Sky Secure Bundesliga Rights

The German Football League (DFL) has awarded the remaining two domestic media rights packages to RTL and Sky. Both packages consist of highlight rights for the next four seasons, from '17-18 until '20-21. RTL secured the highlight rights to all Bun ...

Tags: Media, Europe

Study: Boateng With Highest Brand Value

A German sports marketing agency has declared Bayern Munich's Jérôme Boateng as Germany's footballer with the highest brand value. Hamburg-based agency Jung von Matt/sports examined 50 German football players and concluded that, with a brand value of 91, Boateng took the top spot. JvM/s ...

Tags: Marketing and Sponsorship, Europe

Platini To Address UEFA Congress

FIFA's ethics committee said that former UEFA President Michel Platini will be allowed to address its Congress on Wednesday as a "gesture of humanity" despite his ban from the sport, according to Brian Homewood of REUTERS. The Frenchman has been banned for four years from all football-related activi ...

Tags: International Football, Europe

Australian To Make $20M From F1 Sale

Australian Judith Griggs could earn more than $20M from the sale of F1 to Liberty Media, according to John Stensholt of the AUSTRALIAN FINANCIAL REVIEW. Griggs, the one-time CEO of the Australian Grand Prix Corp. who started in the job when the race controversially moved to Melbourne in '96, has for ...

Tags: Leagues and Governing Bodies, Europe

German Cup Final Generates $10M

The German FA (DFB) generated close to €9M ($10.1M) with this year's DFB-Pokal (German Cup) final, according to Holger Rehm of SPONSORs. The figure means the DFB "has been able to almost double the event's revenue over the past six years."  This year's final generated €8.794M ($9 ...

Tags: Finance, Europe

Growing China Interest In European Clubs

For an idea of the potential investment in China that might yet pour into European football, and in particular the English game, "one need only consult the unofficial rich list of Chinese society to learn that the country now has 596 dollar billionaires," more even than the U.S., according to Sam Wa ...

Tags: Finance, China, Europe

Dortmund Groups Against RB Leipzig

A number of Borussia Dortmund fan groups "will not travel to support their team at RB Leipzig on Saturday," according to Stephen Uersfield of ESPN.com. Leipzig hosts Dortmund this weekend in what will be its "first ever home match in the Bundesliga ...

Tags: Franchises, Europe

NFL Targets German Fan Base

With the new season set to kick off on Thursday, the NFL is betting on free-to-air TV coverage and social media to reach and expand its German fan base. The league has seen a drastic increase in viewership after returning to free-TV last season through a three-year media deal with German media corp. ...

Tags: Media, North America, Europe

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