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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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05/09/16
Bochum Sets New Attendance Record

Second Bundesliga side VfL Bochum "set a new club attendance record during the '15-16 season," according to Gabriel Wagner of SPONSORs. An average of 18,010 spectators "attended the team's 16 home games at the rewirpowerSTADION, which has a capacity of around 30,000." As a result, the club "broke it ...

Tags: Franchises, Europe

05/09/16
UEFA Accused Of Ignoring Fans' Fears

UEFA awarded Basel this season’s Europa League final "despite repeated warnings from supporters’ groups about the risks of staging the fixture at low-capacity venues," according to Ben Rumsby of the London TELEGRAPH. European football’s governing body "has been accused of putting f ...

Tags: International Football, United Kingdom, Europe

05/09/16
Infantino Seeks Backing For Reforms

New FIFA President Gianni Infantino will "seek more support for reforms to the scandal-rocked world football body when its leaders and annual congress meet in Mexico City this week," according to the AFP. With "new corruption and legal fallout hitting almost daily," the FIFA leadership "will also ha ...

Tags: International Football, Europe

05/06/16
ServusTV To Stay On Air

Austrian free-to-air TV channel ServusTV "will continue despite an announcement earlier this week that the Red Bull-owned channel would shut down," according to KRONE. Red Bull Founder Dietrich Mateschitz said in a statement, "The excution of the d ...

Tags: Media, Europe

05/06/16
Refugees Lead To German Cricket Boom

The influx of asylum seekers into Germany, especially from cricket-mad Pakistan and Afghanistan, "has created an unexpected boom for the sport in a country where football has long been king," according to the AFP. Of the 476,649 people who applied for asylum in Germany last year, 31,902 came from Af ...

Tags: Leagues and Governing Bodies, Europe

05/06/16
Stadium Operators Want Higher Rent

Bundesliga side Hertha Berlin "could be suffering a financial hit after Olympic Stadium operators asked for a drastically increased rent," according to Roberto Lamprecht of BILD. Hertha's rental agreement with the stadium will expire in '17. Initial discussions between the club and stadium operators ...

Tags: Facilities, Europe

05/05/16
More Than 12M Watch CL Semifinal

German public broadcaster ZDF "drew more than 12 million viewers for its Champions League broadcast on Tuesday," according to Sidney Schering of the QUOTENMETER. The second leg of the semifinal matchup between Bayern Munich and Atletico Madrid "attracted 12.21 million viewers starting at 8:45pm." Th ...

Tags: Media, Europe

05/04/16
Kronenbourg Brings Back Eric Cantona

Kronenbourg 1664 "brought back French footballing legend Eric Cantona for an ad starring a team of intrepid Kronenbourg-delivering Alsatians," according to Matthew Chapman of MARKETING MAGAZINE. The "Alsace-tian" 60-second ad features Cantona "driving his canine friends around the French region ...

Tags: Marketing and Sponsorship, Europe

05/02/16
CHL Urged To Reduce Number Of Teams

Int’l Ice Hockey Federation President René Fasel has called on Champions Hockey League organizers to limit the number of participating teams to a maximum of 24. “I think that 48 teams for a so-called Champions League is way too much,” Fasel told SBD Global. The Champions Hoc ...

Tags: Events and Attractions, Europe

05/02/16
Infront Named BBL's Marketing Partner

Infront Sports & Media will support the German Basketball Bundesliga (BBL) in its marketing activities with immediate effect. The newly established partnership will be implemented in close coordination with the BBL marketing team. The mandate includes the distribution of valuable sponsorship opp ...

Tags: Marketing and Sponsorship, Europe

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