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DHL, Bayern Set To Expand Into New Markets After Creating 'Better Mousetrap' In China

Published in SportsBusiness Daily Global on 07 / 29 / 16

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme...

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Tags: Marketing and Sponsorship, Europe, China, North America

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Slavia Prague Partners With Lyoness

Czech side SK Slavia Prague partnered with int'l shopping community group Lyoness "to introduce its cashback card" program to club members, according to SOCCEREX. The agreement "will run for an initial three years and includes the option to extend for a further two." Lyoness will launch a Slavia Cas ...

Tags: Marketing and Sponsorship, Europe

HSV Hamburg Files For Bankruptcy

Financially struggling Handball Bundesliga (HBL) club HSV Hamburg "has filed for bankruptcy," according to the SID. A Hamburg court confirmed the news. The 2013 Champions League winner "has counted on the support of businessman Andreas Rudolph until the end." Filing for bankruptcy "does not automati ...

Tags: Franchises, Europe

DEL Sees Increased Attendance Numbers

The German Hockey League (DEL) "has seen increased attendance numbers midway through the '15-16 season," according to Nils Lehnebach of SPONSORs. The league's average attendance figure "is up by around 400 per game." The league "currently averages 6,272 spectators per game, which is 403 more than at ...

Tags: Leagues and Governing Bodies, Europe

Moscow Court: German Documentary False

A Moscow court on Wednesday "ruled that a German TV documentary which alleged widespread doping among Russian athletes was based on inaccurate information and ordered ARD, the broadcaster behind the film, to pay a small fine," according to Dmitriy Rogovitskiy of REUTERS. The film "caused an internat ...

Tags: Media, Russia, Europe

Franchise Notes

The non-playing staff of League Championship side Bolton "will receive their December wages as normal despite the club’s ongoing financial crisis." Wanderers’ players "were not paid for the month of November and, although the staff were, there was a fear that the lack of funds at the Mac ...

Tags: Franchises, Europe

Kaiserslautern Reports €812K Profit

Second Bundesliga club FC Kaiserslautern reported a profit of €812,000 for the '14-15 season, according to the DPA. The club was able to reduce its negative capital to €864,000 because of the profit. The club expects a loss should it remain in the second division. If Kaiserslautern gets re ...

Tags: Finance, Europe

Haas: Formula 1 Here To Stay

F1 will not turn its back on the U.S. despite the uncertainty surrounding the country's grand prix venue, according to F1 team owner Gene Haas. The Circuit of the Americas near Austin, Texas, lost millions this year after inclement weather hampered the fourth running of the U.S. Grand Prix at the tr ...

Tags: Events and Attractions, North America, Europe

Four Clubs Interested In DEL Winter Game

Four German Hockey League (DEL) clubs "have reportedly stated their interest in hosting the league outdoor game in '17," according to Nils Lehnebach of SPONSORs. The four clubs that want to host the game are the Cologne Sharks, Dusseldorf EG, Red Bull Munich and Eisbären Berlin. The second and ...

Tags: Events and Attractions, Europe

Doyen Extends Deal With NR Sports

European sports investment group Doyen Global has signed a long-term extension with NR Sports to further build Barcelona striker Neymar's image and brand internationally through business opportunities and commercial partnerships. Earlier this year, the Brazil int'l became the global cover athlete fo ...

Tags: Marketing and Sponsorship, Brazil, Europe

Euro 2016 Draw Puts England VS. Wales

England and Wales "have been drawn together in the same group at Euro 2016, while Belgium and Italy will also meet in France next summer," according to ESPN. Wales "will meet neighbours England in the second match of Group B." Russia and debutants Slovakia "complete the group." Belgium, currently wo ...

Tags: Events and Attractions, Europe

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