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More Than 4 Million Watch Lewis Hamilton's USGP Victory On German Channel RTL

Published in SportsBusiness Daily Global on 10 / 25 / 16

German free-to-air TV channel RTL "drew more than 4 million viewers for its broadcast of Sunday's U.S. F1 Grand Prix," according to Alexander Krei of DWDL. The channel attracted 4.34 million viewers for the race starting at 9pm. The figure translated into a market share of 13.4%. In the target demog...

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Tags: Media, Europe

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More Than 11M Watch Int'l Friendly

German public broadcaster ZDF "drew more than 11 million viewers for its broadcast of the int'l football friendly between Germany and England," according to Manuel Nunez Sanchez of QUOTENMETER. The game attracted an average of 11.34 million viewers starting at 8:45pm on Saturday. The number translat ...

Tags: Media, Europe

Cycling Authorities Face Tough Task

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Tags: Leagues and Governing Bodies, Europe

FIS Adds Two Sponsors For '17 Worlds

Two Swiss companies "have signed on as official partners of the 2017 FIS Alpine World Ski Championships," according to Holger Rehm of SPONSORs. Dairy company Emmi and energy provider BKW will be second tier int'l sponsors of the event, which will take place in St. Moritz, Switzerland. Both companies ...

Tags: Marketing and Sponsorship, Europe

Supporters Campaign Group Taking A Stand

Football supporters are "being treated with double standards compared to fans of other sports," according to a campaign group which has revealed there have been 3,033 prosecutions for "draconian" football-only offenses since '10, according to James Riach of the London GUARDIAN. The campaign Football ...

Tags: International Football, Europe

Ecclestone Convinced Monza Has Future

F1 CEO Bernie Ecclestone "is convinced that the Italian Grand Prix has a future at Monza," according to the SID. Ecclestone's comment comes only a day after Italian newspaper Il Fatto Quotidiano reported that negotiations between the series and race promoters "have collapsed." The 85-year-old Brit ...

Tags: Events and Attractions, Europe

Bayern Munich Joins Int'l Champions Cup

U.S. soccer fans will see a rematch of the 2010 UEFA Champions League final when Bayern Munich and Inter Milan face off at Bank of America Stadium in Charlotte, N.C., on July 30. The match is part of the Int'l Champions Cup preseason tournament, which takes place between July 23-Aug. 13 across vario ...

Tags: North America, Europe, Events and Attractions

FIS Plans To Install Alpine Asian Tour

The Int'l Ski Federation (FIS) "sees Asia as the market with the biggest growth potential for winter sports," according Valentin Oetterli of the NEUEN ZÜRCHER ZEITUNG. As a result, FIS President Gian Franco Kasper "plans install an 'Asian Tour' in the long term." Kasper: "One of my wishes is to ...

Tags: Leagues and Governing Bodies, Asia, Europe

Report: F1 To Leave Monza After '16

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Tags: Events and Attractions, Europe

Report: Shirt Sponsorships Surge By 13%

A number of European football leagues will have to increase their competitiveness on the pitch to get a bigger share of foreign sponsorship investment, Repucom exec Jon Stainer said. The managing director of Repucom U.K. & Ireland told SBD Global the large number of clubs in the Premier League a ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

Highest Earning Winter Sports Athletes

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