Featured Story

Bundesliga Side Schalke Uses Esports Properties To Increase Int'l Fan Base

Published in SportsBusiness Daily Global on 08 / 25 / 16

Bundesliga side Schalke is embracing esports as a way to reach new and int’l fans. Schalke was one of the first professional European football clubs to recognize the potential of virtual sports in attracting a younger audience. The club took over League of Legends team Elements in May before a...

Read More

Tags: Franchises, Europe, United Kingdom

More Stories

08/15/16
Bayern Takes Ownership Of Digital Future

Screenshot of Bayern Munich's redesigned website. Bayern Munich will this week unveil its new online and mobile presence following the club's decision to take ownership of its digital infrastructure ...

Tags: Media, Europe

08/15/16
Schalke Unveils Video Cube

Bundesliga side FC Schalke "officially put Europe's largest video cube into service with the team's preseason friendly against Athletic Bilbao on Sunday," according to SID. The new video cube "was produced by Chinese electronics maker Hisense and had a price tag" of around €1M ($1.1M). The ...

Tags: Facilities, Europe

08/12/16
ARD Draws Close To 7M For Olympics

German public broadcaster ARD "drew close to 7 million viewers for its Olympics broadcasts on Wednesday evening," according to Alexander Krei of DWDL. The judo event, in which German Laura Vargas won Bronze, drew 6.92 million viewers and had a 23% market share. In the target demographic 14-49, the e ...

Tags: Europe, Olympics

08/12/16
Perform, Axel Springer Reach Deal

U.K-based media company Perform Group "has agreed to a partnership with German media corp. Axel Springer for the use of Bundesliga highlight clips," according to Ingo Rentz of HORIZONT. Axel Springer will sublicense Perform's online highlight rights from '17-21. In return, Perform, which launched it ...

Tags: Media, Europe

08/12/16
Vodafone Spain Sparks Price War

Vodafone Spain's offer of all national and int'l football for just €6 ($6.69) a month for subscribing before the end of August -- from September at €18 ($20) -- is "the latest move in the ongoing battle for subscribers," according to David Del Valle of ADVANCED TELEVISION. All three o ...

Tags: International Football, Europe

08/12/16
Coe Announces IAAF Shake Up

IAAF President Sebastian Coe "announced a shake up" of the organization on Wednesday "aimed at ensuring there can be no repeat of the corruption scandals that have dogged athletics’ governing body during his first, tumultuous, year in office," according to Mitch Phillips of REUTERS. The "most ...

Tags: Leagues and Governing Bodies, Europe

08/11/16
DFL Super Cup Secures Nine Partners

The German Football League (DFL) has secured nine partners for the 2016 German Super Cup, including newcomer UPS. The matchup between Bayern Munich and Borussia Dortmund will take place at Dortmund's Signal Iduna Park on Sunday. The DFL's marketing partner, Lagardère Sports, signed deals with ...

Tags: Marketing and Sponsorship, Europe

08/11/16
Raiola Cashes In From Pogba Signing

Football agent Mino Raiola, who brokered the deal that saw Paul Pogba return to ManU for a world-record fee on Tuesday, "may be loved by the players he represents, but he is not exactly held in high esteem by the clubs who employ them," according to Emma Thomasson of REUTERS. Former ManU Manager Ale ...

Tags: International Football, Europe

08/10/16
EA Sports Shells Out $85M On EPL Deal

The Premier League and EA Sports on Monday agreed to expand their partnership, with the video game company becoming the league's lead partner in a deal worth more than $28M per year over the next three seasons. The expanded partnership will provi ...

Tags: Marketing and Sponsorship, Europe

08/10/16
CPL Could Change Cricket In U.S.

The Caribbean Premier League affirmed its expansion plans for the U.S. market, with CEO Damien O'Donohoe saying N.Y. would be his preferred location. The four-year-old T20 league last month became the first professional cricket league to host games on U.S. soil, and league officials are bullish abou ...

Tags: Leagues and Governing Bodies, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug