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Bundesliga Side Schalke Partners With Leverage Agency For U.S. Expansion

Published in SportsBusiness Daily Global on 09 / 27 / 16

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship...

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Tags: Marketing and Sponsorship, Europe, North America

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Former Club Exec Calls Again For Playoffs

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Tags: Europe, International Football

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Tags: Facilities, Europe

Red Bull Reports Record Numbers For '15

Red Bull "has reported the best result in its history for the '15 fiscal year," according to N-TV. The Austrian energy drink producer was able to increase its profits by 35% over '14 to €501M. The company's revenues grew by 20% to €3.2B, while the number of cans sold increased by 6.1% to 5 ...

Tags: Finance, Europe

Napoli President Won't Visit San Paolo

Serie A side Napoli President Aurelio De Laurentiis said that "he will not go to watch his side for as long as they are still playing at the Stadio San Paolo," according to Ben Gladwell of ESPN.com. Business interests "are the main motivation behind his decision to spend more time in the United Stat ...

Tags: Franchises, Europe

Barça Targets U.S. Fan Base

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Tags: Franchises, North America, Europe

White-Label Products Boost BVB Revenue

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Tags: Finance, Europe

Hamburg To Host Ironman In '17

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Tags: Events and Attractions, Europe

Carey Says F1 Cannot Be A Dictatorship

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Tags: Leagues and Governing Bodies, Europe

Paralympics Sponsor Criticizes Bach

The CEO of German prosthetics company Otto Bock "has called for the resignation of IOC President Thomas Bach," according to Lorenz Maroldt of the TAGESSPIEGEL. Otto Bock CEO Hans Georg Näder has criticized Bach's handling of doping and corruption. He said, "Bach is embarrassing Germany and seve ...

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Close To 6 Million Watch CL Game

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