Featured Story

Sky Sport News HD's Free-To-Air TV Debut Draws More Than 500,000 Viewers

Published in SportsBusiness Daily Global on 12 / 06 / 16

German sports news channel Sky Sport News HD "celebrated a positive free-to-air TV launch," according to Alexander Krei of DWDL. The channel drew more than 500,000 viewers on average for the broadcast of the Bundesliga game between Bayern Munich and FSV Mainz. The game drew a 3.5% market share in th...

Read More

Tags: Media, Europe

More Stories

Telekom Cup Moves To Winter

The Telekom Cup "will switch from summer to winter next year," according to Nils Lehnebach of SPONSORs. The summer preseason tournament, which was canceled earlier this year, “will now take place on Jan. 14.” It will be the second consecutive time, following the '15 edition, that the tou ...

Tags: Events and Attractions, Europe

Bayer Leverkusen Coming To America

Bayer Leverkusen has set out to build its brand across the Atlantic, with North America and the U.S. in particular identified as the key territories, club Managing Dir Michael Schade said. The Bundesliga side is the latest German football club to ramp up its int’l ambitions, following in the f ...

Tags: Europe, Franchises

Sky, ARD, ZDF Secure Handball Rights

The games and highlights of the Handball Bundesliga (HBL) "will be shown by Sky Deutschland, ARD and ZDF from the next season," according to Jörn Krieger of BROADBAND TV NEWS. The rights package of which financial details "have not been disclosed also comprises the second-division league, the D ...

Tags: Media, Europe

Ecclestone: Singapore No Longer Wants F1

F1 CEO Bernie Ecclestone has revealed that Singapore Grand Prix chiefs "no longer want to hold a Formula 1 race there," according to Jonathan Noble of MOTORSPORT. There has been speculation for several months that Singapore "was questioning whether or not it would renew its current contract, which r ...

Tags: Europe, Events and Attractions

Carey Makes F1 Strategy Group Debut

New F1 Chair Chase Carey "made his Formula 1 Strategy Group meeting debut when it convened in Geneva on Wednesday," according to Lawrence Barretto of AUTOSPORT. The meeting featured representatives from Mercedes, Red Bull, Ferrari, Williams, McLaren, Force India and the FIA along with F1 CEO Bernie ...

Tags: Leagues and Governing Bodies, Europe

Keegan Expands Role With Liverpool

Former Liverpool player Kevin Keegan "is spending extra time acting as an ambassador for the club where he made such a name for himself," according to Charles Sale of the London DAILY MAIL. Keegan, who is "revered at Anfield," is now being used on a "regular basis for commercial duties with sponsors ...

Tags: Marketing and Sponsorship, Europe

Infront Extends Partnership With FSA

Infront Sports & Media has extended its media and marketing partnership with the Finnish Ski Association through '25-26. The newly extended agreement covers media rights to the FIS Nordic Ski World Cup events that take place in Finland as well as media production and selected advertising package ...

Tags: Media, Europe

New Stadium 'Essential' For Scottish Club

The director of Scottish Championship club Dumbarton claimed that the new stadium move "is essential to sustain the financial future of the club," according to Carla Donald of the Scotland DAILY RECORD. Ian Wilson, who is in charge of the project to move from Castle Road to Young’s Farm near R ...

Tags: Facilities, Europe

X Games Returns To Norway In '17

ESPN announced that X Games will return to Norway for a second year in ‘17, albeit with a smaller event than the initial run this year. X Games Norway 2017, set for March 8-11 at the Hafjell ski resort, will include big air and slope-style events in both skiing and snowboarding. ESPN is collab ...

Tags: Events and Attractions, Europe

Raising Rugby Sevens Commercial Appeal

Rugby sevens needs to raise its status and commercial appeal so major broadcasters are "busting a gut" to sign TV rights deals to broadcast the game if it’s to move forward, according to the global head of sponsorship at HSBC. Speaking at the World Rugby Conference in London on Monday, HSBC's ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug