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German Beer Brand Bitburger To End German FA Sponsorship In '18

Published in SportsBusiness Daily Global on 01 / 24 / 17

The German FA (DFB) "is looking for a new beer partner after Bitburger decided to not renew its deal with the federation," according to Marco Saal of HORIZONT. Bitburger has been the federation's beer partner since '92, but it decided to end the pa...

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Tags: Marketing and Sponsorship, Europe

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