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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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U.S. Banks Financing Sports Stadiums

U.S. banks that have carved out a "lucrative niche financing the construction and renovation of sports stadia are making a push into Europe," according to Davies & Slater of REUTERS. Goldman Sachs and Bank of America Merrill Lynch "dominate the sector," using stock and bond issues, the sale ...

Tags: Finance, North America, Europe

Monisha Kaltenborn Leaves Sauber

Swiss Formula 1 team Sauber "parted company" with Team Principal Monisha Kaltenborn, sources close to Sauber said, according to Andrew Benson of the BBC. Kaltenborn has been Sauber's team principal since '12, when she was given the role by Founder Peter Sauber. The 46-year-old, F1's "first ...

Tags: Franchises, Europe

Carey Looks To Tap F1's Potential

Formula 1 CEO Chase Carey emphasized the sport’s untapped potential throughout an interview with Intersport Founder, Chair & CEO Charlie Besser at the ’17 Intersport Brand Engagement Summit. F1, which was led by Bernie Ecclestone until Liberty Media’s $8B acquisition of the spo ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe, Asia

British & Irish Lions Is Top Brand

The British & Irish Lions is "not only one of the biggest sporting names in rugby union," it is also "arguably" its premier commercial brand, according to Bill Wilson of the BBC. This weekend, the squad kicks off its tour of New Zealand, the first since '05. Each Lions tour "generates milli ...

Tags: Finance, Europe

Bundesliga Appoints First Female Referee

A 38-year-old police officer "will become the first woman to referee a top-flight match in Germany next season" after being promoted to the Bundesliga, according to the LONDON TIMES. Bibiana Steinhaus, who is dating former Premier League referee Howard Webb, has been a German FA referee since ' ...

Tags: International Football, Europe

Lionel Messi's Ban Lifted

Lionel Messi "is free to represent Argentina" in its World Cup qualifiers after his four-match int'l ban was "overturned on appeal," according to the BBC. The 29-year-old Barcelona forward was suspended for directing "insulting words" at an assistant referee during a 1-0 win over Chile in Mar ...

Tags: International Football, South America, Europe

Sky Reports Decreased Profits

Sky's profits fell 11% in the nine months to the end of March as the European broadcaster "continued to be hit by the rising costs of live Premier League football," according to David Bond of the FINANCIAL TIMES. A £494M ($633M) increase in the cost of the rights caused operating profits to fa ...

Tags: Finance, Europe

Dortmund Considered Withdrawing

Borussia Dortmund CEO Hans-Joachim Watzke claimed that the club "considered withdrawing from this season’s Champions League after a bomb attack" on its team bus left defender Marc Bartra hospitalized, according to Luke Brown of the London INDEPENDENT. In the wake of the incident, UEFA dec ...

Tags: International Football, Europe

L.A., Paris Bid Teams Talk Deal

Leaders of the L.A. 2024 and Paris 2024 Olympic bids met with top IOC officials in Denmark on Monday, discussing for the first time potential reforms that would lead to the IOC awarding the Games to both cities later this year. First, IOC President Thomas Bach met with L.A. Mayor Eric Garcetti and P ...

Tags: Olympics, Europe, North America

Six Nations Saw Increased TV Audiences

Figures show that the Six Nations Championship is "going from strength to strength, year-on-year," according to RUNNING RUGBY. The '17 event "saw increased TV audiences, packed stadia and record levels of engagement and consumption across digital and new media channels." Live TV audiences across the ...

Tags: Events and Attractions, Europe

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