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Tire Brand Bridgestone Renews Sponsorship With FIS Alpine Ski World Cup

Published in SportsBusiness Daily Global on 10 / 27 / 16

Japanese tire brand Bridgestone "has renewed its sponsorship of the FIS Alpine Ski World Cup," according to Holger Rehm of SPONSORs. The company "will have a marketing presence at more than 30 world cup races spread across 17 weekends." The agreement provides Bridgestone "with a presence in seven Eu...

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Tags: Marketing and Sponsorship, Europe

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HBL Club Exec Calls For More TV Content

The Handball Bundesliga (HBL) "is currently negotiating a new TV deal," with club exec Thorsten Storm "hoping that all league games will be broadcast live," according to Gabriel Wagner of SPONSORs. The new media rights deal, starting with the '17-18 season, is expected to be finalized this fall. How ...

Tags: Media, Europe

Lieferando.de Expands Sponsorship Deals

German online food delivery service Lieferando.de has expanded its football sponsorship and signed deals with nine Bundesliga and 2nd Bundesliga clubs. The sponsorship package, which was brokered by Lagardère Sports, will provide Lieferando.de with ad space on LED signage at all clubs. In t ...

Tags: Marketing and Sponsorship, Europe

Innsbruck Has 'Excellent Chance' On '26

A top IOC official said that Innsbruck "would have 'an excellent chance' of hosting the 2026 Winter Olympics if the Austrian city decides to bid" for the Games, according to Eric Willemsen of the AP. IOC exec board member Gian Franco Kasper said that Innsbruck would need to join with other cities -- ...

Tags: Olympics, Europe

Minsk To Host Second European Games

Belarus President Alexander Lukashenko said at a meeting of the European Olympic Committees (EOC) that Minsk "will host the 2019 European Games," according ot Makhovsky & Grohmann of REUTERS. Lukashenko: "We are not a superpower, but we pay a lot of attention to sport." The 2019 Games "will be t ...

Tags: Events and Attractions, Europe

EPFL To End Match-Clash Deal With UEFA

The umbrella organization representing European professional leagues (EPFL) said that it will "break off an agreement with UEFA which ensures that European and domestic fixtures do not clash," according to Brian Homewood of REUTERS. EPFL Chair Lars-Christer Olsson said that the organization has been ...

Tags: International Football, Europe

League Notes

England & Wales Cricket Board Chair Colin Graves "has been accused of a conflict of interest as a rift over the future structure of the domestic game deepens." The Graves Family Trust is owed more than £18M ($22M) by Yorkshire , and, after frustration that Yorkshire benefited from the r ...

Tags: Leagues and Governing Bodies, Europe

Hangin' With ... Christina Nielsen

CHRISTINA NIELSEN made history when she became the first female driver to win a major, full-season North American sports car championship. The 24-year-old Dane won the title in the GT Daytona category this season in the IMSA WeatherTech SportsCar Championship together with co-driver ALESSANDRO BA ...

Tags: People and Pop Culture, Europe, North America

DFB Academy Costs Increase Again

The price of the German FA's (DFB) new academy in Frankfurt "has once again increased," according to Roman Gerth of SPONSORs. The original price of €89M ($97.4M) was already raised to €109M ($119.3M) in Aug. '15. DFB General Secretary Friedrich Curtius confirmed in a new interview that the ...

Tags: Facilities, Europe

BBL Side Hagen Files For Bankruptcy

Basketball Bundesliga (BBL) club Phoenix Hagen filed for bankruptcy at a local court on Wednesday. The club informed league officials about its decision on Tuesday. According to league rules, the club will receive a four-point deduction. BBL Managing Dir Stefan Holz said that he has been confused by ...

Tags: Franchises, Europe

Munich Has Highest Payroll In DEL

German Hockey League (DEL) club EHC Red Bull Munich "has the largest payroll in the league," according to Gabriel Wagner of SPONSORs. The difference between Munich and the club with the league's smallest payroll is €9M ($9.9M). The defending German champions have an estimated payroll of €1 ...

Tags: Finance, Europe

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