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Volkswagen Reshuffles Management Team, Appoints Sven Smeets As Motorsport Director

Published in SportsBusiness Daily Global on 08 / 30 / 16

Sven Smeets Volkswagen Motorsport has reshuffled its management team following the departure of Motorsport Dir Jost Capito. The motorsports department of the German car brand on Monday announced the appointment of ...

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Tags: Franchises, Europe

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08/25/16
Schalke Embraces Esports Future

Bundesliga side Schalke is embracing esports as a way to reach new and int’l fans. Schalke was one of the first professional European football clubs to recognize the potential of virtual sports in attracting a younger audience. The club took over League of Legends team Elements in May before a ...

Tags: Franchises, Europe, United Kingdom

08/25/16
More Than 4M Watch German Cup Match

German public broadcaster ARD "recorded more than 4 million viewers for its DFB-Pokal (German Cup) coverage on Monday," according to Robert Meyer of QUOTENMETER. The game between Borussia Dortmund and Eintracht Trier drew 4.23 million viewers. The number translated into a market share of 14.6%. In t ...

Tags: Media, Europe

08/25/16
Top Clubs Set To Win In New CL Deal

The richest clubs and biggest leagues in Europe "are set to tighten their grip on the Champions League's future format and prize money this week," according to Graham Dunbar of the AP. A deal being prepared by UEFA "should end threats by some elite clubs to break away and form a closed European Supe ...

Tags: International Football, Europe

08/25/16
F1 Bosses Say FIA Acting Inconsistently

Two F1 team bosses are "angry," claiming that the FIA "is acting inconsistently with the governing of track limits," according to GMM. Just before the summer break, leading team chiefs approached FIA Race Dir Charlie Whiting "to plead for a change of heart, with interpretations of the legal limits o ...

Tags: Leagues and Governing Bodies, Europe

08/24/16
China's Spending May No End With LFC

When John Henry bought Liverpool in '10, China’s currency was trading at 6.7 yuan to the dollar and "heading higher," according to Tom Mitchell of the FINANCIAL TIMES. It would eventually peak in early '14 at six yuan to the greenback. It is doubtful that Henry "gave much thought to how many r ...

Tags: Finance, Europe

08/23/16
Bundesliga Opener In Virtual Reality

Fox Sports and NextVR will provide football fans with a unique perspective by producing Friday’s opening match of the '16-17 Bundesliga season in virtual reality. The game between defending German champion Bayern Munich and Werder Bremen will be the first live broadcast of a Bundesliga match t ...

Tags: Media, Europe

08/23/16
Ex-Repucom Employees Found Start-Up

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Tags: Marketing and Sponsorship, Europe

08/23/16
Leverkusen Unveils Record Profit

Bundesliga club Bayer Leverkusen "unveiled its financial results for the '14-15 season in which it made a record profit," according to Thomas Gassmann of the EXPRESS. The club, which is owned by pharmaceutical company Bayer, generated a profit of & ...

Tags: Finance, Europe

08/23/16
TVE Draws Nearly 32 Million Viewers

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Tags: Olympics, Europe

08/23/16
Celtic Attempts To Build Asian Fanbase

Scottish Premiership side Celtic "adopted a new sponsorship strategy in an attempt to keep pace with Europe’s elite, both at home and abroad," according to Tony Connelly of THE DRUM. Conscious of the "rapidly growing prosperity" of the English Premier League as a result of huge broadcast deals ...

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