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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/25/14
DTM Confirms Zandvoort As Replacement

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Tags: Events and Attractions, Europe

07/25/14
Bayern To Receive $63M From TV Money

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07/25/14
CFF To Investigate Racism Claim

The Croatian Football Federation has said that it will investigate Man City's claim that "a player was racially abused" during an U21 game, according to the BBC. Patrick Vieira took his side off the pitch after Seko Fofana, 20, "complained he suffered racial abuse during a friendly against HNK Rijek ...

Tags: International Football, Europe

07/24/14
Mercedes Interested In Sebastian Vettel

F1 team Mercedes is reportedly "interested in the services of four-time world champion and current Red Bull driver Sebastian Vettel," according to the SID. The 27-year-old "could replace British driver Lewis Hamiliton at the Silver Arrows in '16 and form a German driver duo together with Nico Rosber ...

Tags: Franchises, Europe

07/24/14
DOSB Criticizes Bremen's Proposed Law

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Tags: Leagues and Governing Bodies, Europe

07/24/14
Sportdigital To Show Scottish Top Flight

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Investors Weigh 'Sky Europe' Pros, Cons

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Man City U21s Walk Off Over Alleged Racism

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07/23/14
Danes Want Venue Switch For Dnipro Game

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