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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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Paralympics End With Coldplay, Rihanna

The Closing Ceremony of the "most successful Paralympic Games rounded off a spectacular summer of sport in Britain," according to Tom Pilcher of REUTERS. The Olympic Stadium once again hosted a "memorable party for athletes and fans alike" on Sunday. Paralympians "rose and joined in with the Mexican ...

Tags: Olympics, United Kingdom, Europe

Global X-Games With German Flair

Organizers of the Global X-Games Munich promise "a spectacle with a German flair" for the inaugrual event in '13, according to the SID. ESPN Program Chief Scott Guglielmino said that it will produce a "distinctive event, real German X-Games" between July 27-30. Munich can look forward to about 120,0 ...

Tags: Events and Attractions, Europe

Hamilton Considering Move To Mercedes

Former F1 Team Principal EDDIE JORDAN said that British F1 driver LEWIS HAMILTON "is on the verge of leaving McLaren to drive for Mercedes next season," according to Andrew Benson of the BBC.  Jordan said that Hamilton will replace MICHAEL SCHUMACHER , who "will retire from driving for a s ...

Tags: People and Pop Culture, United Kingdom, Europe

Basketball Without Borders Set For Russia

The NBA, Int'l Basketball Federation (FIBA) and Russian Basketball Federation will host Basketball without Borders Europe in Russia for the first time. The camp will take place in Moscow from Sept. 13-16 and will be led by Russian NBA players Andrei Kirilenko , Alexey Shved (Minnesota Timberwolve ...

Tags: Events and Attractions, Europe, Russia, China, NBA

Beko-BBL CEO Charts Course For League

Germany's top-flight basketball league, the Beko Basketball Bundesliga (Beko-BBL), is coming off a very successful '11-12 season. It set a new attendance record with more than 1.3 million fans attending the 306 league games. The league acquired a second TV partner in the offseason, and with Bayern M ...

Tags: Leagues and Governing Bodies, Europe

MHP Extends Deal With BBL Club

German Basketball Bundesliga club Neckar Riesen Ludwigsburg expanded its sponsorship deal with Porsche subsidiary automotive process and IT consulting firm MHP after both parties had already agreed to a business partnership in August. MHP will become a second-tier premium sponsor and be featured on ...

Tags: Marketing and Sponsorship, Europe

Swiss Government Supports Olympics Bid

The Swiss government "has pledged to support a 2022 Winter Olympics bid of Davos and St. Mortiz" with CHF30M ($31.4M), according to the SI. The Swiss Federal Council also said that it will use public funds to cover up to CHF1B ($1.05B) of the Games' deficit if the bid is successful. Sports Minister ...

Tags: Olympics, Europe

BT TV Ad Most Memorable Of Olympics

Research by Nielsen revealed that BT's "hola" spot, created by Abbott Mead Vickers BBDO, "was judged the most-memorable TV ad from an Olympic sponsor" in England, according to Jeremy Lee of CAMPAIGN LIVE. The ad, which featured a group of Spanish students descending on flatmates that feature in the ...

Tags: Media, Europe

Malaga FC Is Not For Sale

La Liga club Malaga Exec VP Moayat Shatat said that team Owner Sheikh Abdullah Al-Thani "has no intention of selling and will continue to invest," as he announced a new leadership structure for the club on Wednesday, according to Iain Rogers of REUTERS. Shatat said Malaga had appointed a new directo ...

Tags: La Liga, Europe, Middle East

DFB Extends Partnership With Telekom

The German Football Federation (DFB) extended its partnership with telecoms company Deutsche Telekom until '16. Telekom, which has been a partner of the DFB since '05, will not only be a premium-partner of the senior national team for the next four years, but will also support all national youth tea ...

Tags: Marketing and Sponsorship, Europe

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