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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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2022 World Cup Could Switch Seasons

The 2022 World Cup in Qatar "could be moved to winter if medical reports show summer temperatures in Qatar would be dangerously high," according to Richard Conway of the BBC. FIFA has "always maintained that Qatar would have to make the request to move the tournament." However, FIFA General Secretar ...

Tags: International Football, Middle East, Europe

Goal-Line Technology Moves Closer To EPL

FIFA has decided that competition organizers will be free to decide whether to use goal-line technology, meaning Premier League clubs are "likely to use it for domestic games from next season but will be forbidden from doing so during European matches," according to Owen Gibson of the London GUARDIA ...

Tags: International Football, Europe

BSkyB In Talks About Cycling Series

Three people familiar with the situation said that BSkyB is in talks about "becoming a partner in a new cycling championship involving most of the teams that compete in the Tour de France," according to Duff & Panja of BLOOMBERG. The U.K.'s biggest pay-TV provider "wants to increase its bet on c ...

Tags: Media, Europe, United Kingdom

Bundesliga Reveals Economic Secrets

The German Bundesliga is one of the top int'l football leagues, and with new records in revenue and attendance, it might well be the most economically stable league in all of Europe. SBD Global Staff Writer HJ Mai recently talked to German Football League (DFL) Head of Business & Specialist Medi ...

Tags: Leagues and Governing Bodies, Europe

DFB Pokal Games Top On ARD, Sky

German public broadcaster ARD "has recorded Wednesday's top rating" with its broadcast of the DFB-Pokal (German Cup) matchup between Bayern Munich and Borussia Dortmund, according to Sidney Schering of QUOTEN METER. A total of 11.45 million viewers tuned in to watch Wednesday's quarterfinal match. T ...

Tags: Media, Europe

Golf Course To Be Built Next To Unesco World Heritage Site

The construction of a £100M ($151M) golf resort next to Northern Ireland’s only Unesco world heritage site, the Giant’s Causeway, "has been given the go-ahead following a high-profile court case that pitted conservation against development," according to Jamie Smyth of the FIN ...

Tags: Facilities, Europe

Media Notes

The Premier League awarded exclusive audio visual broadcast rights for all 380 EPL matches to Benfica TV for the '13-14 to '15-16 seasons in Portugal ( Premier League ). ... The Int'l Cricket Council announced live streaming of 16 matches from the remaining three rounds of the Pepsi ICC World Cricke ...

Tags: Media, Europe

MCC Wants Cricket To Be Part Of '24 Games

An influential group of former cricket players argued that "cricket’s world governing body should lobby for the sport to be included at the Olympic Games of 2024, even though it will probably mean a short-term loss of income," according to Patrick Kidd of the LONDON TIMES. The MCC World Cricke ...

Tags: Olympics, Europe

Aachen To Move Out Of Tivoli Stadium

The financial recovery of German 3rd League side Alemannia Aachen has suffered another blow, according to the MEDIA SPORTSERVICE WEST. The club revealed that the shareholders of the Tivoli Stadium "have not assured the team that it will be allowed to use the facility during the upcoming season." The ...

Tags: Facilities, Europe

German Hockey Team Files For Bankruptcy

German second-tier hockey club EC Hannover Indians Managing Dir Dirk Wroblewski said that the team "will file for bankruptcy immediately" as it is unable to pay its bills, according to the DPA. The result of this revelation "will be relegation from the league." Whether the team of head coach Christi ...

Tags: Finance, Europe

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