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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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02/05/13
Super Bowl A Hit On German TV

German private-TV channel Sat.1 "has broken last year's ratings record for its live broadcast of the Super Bowl," according to Manuel Weis of QUOTEN METER. More than 1 million viewers (1.26 million) tuned in to watch Sat.1's Super Bowl XLVII pregame coverage, which started at 12:10am German time. In ...

Tags: Media, Europe

02/05/13
Romania Bids To Host Euro 2020 Match

The Romanian Football Federation (FRF) "has made the first steps in bidding to host a match at Euro 2020," but is concerned that the political situation in the country "could scupper their attempts once again," according to ISPORTCONNECT. The country is under a coalition government and the European ...

Tags: International Football, Europe

02/05/13
FC Kaiserslautern To Issue Fan Bonds

German 2nd Bundesliga club FC Kaiserslautern "will issue fan bonds" for a total of €6M ($8.1M) "to help finance the planned upgrade of its youth academy," according to the DPA. The club will start issuing the bonds on Tuesday at 7pm German time. Customers will be able to purchase bonds online f ...

Tags: Finance, Europe

02/04/13
First Female Bundesliga Commentator

German football fans "heard an unfamiliar voice Sunday when a woman gave a running commentary on a men's football game on national TV for the first time," according to the AP. Christina Graf "became the country's first female commentator at a men's professional football game when she covered He ...

Tags: Media, Europe

02/04/13
Sat.1 Receives Big Boxing Ratings

German private TV channel Sat.1 "has received satisfying ratings with its broadcast of the middleweight title fight between Felix Sturm and Sam Soliman," according to Manuel Nunez Sanchez of QUOTEN METER. A total of 2.58 million viewers tuned in on Friday at 11:35pm German time to watch the bout. Th ...

Tags: Media, Europe

02/01/13
Beckham Off To PSG, Will Donate Salary

David Beckham "has promised to donate his entire salary to a children’s charity after completing a deadline-day switch" to Ligue 1 Paris St. Germain, according to Josh Burrows of the LONDON TIMES. Beckham appeared at a press conference Thursday afternoon alongside PSG President Nasser Al-Khela ...

Tags: International Football, Europe

02/01/13
Indoor Ski Jumping To Take Place In '13

Plans for an indoor ski jumping world cup event at the football stadium in Warsaw, Poland are becoming "more and more specific," according to SKI SPRINGEN. Int'l Ski Federation (FIS) Ski Jumping Race Dir Walter Hofer said it is "realistic that a competition will take place this year." At the beginni ...

Tags: Events and Attractions, Europe

02/01/13
DEL CEO Says DEG Needs Investors Now

German Hockey League (DEL) CEO Gernot Tripcke "sees only a future for the financially struggling Dusseldorf EG in the DEL if the club receives support from large-scale investors," according to SPOX. Tripcke said, "It is certainly not enough to count only on 'young guns' and on the motto: 'We will do ...

Tags: Franchises, Europe

02/01/13
EA Sells 12 Million Copies Of FIFA 13

Electronic Arts, reporting earnings for its fiscal Q3 late Wednesday, said it has sold more than 12 million units of "FIFA 13," representing a 23% increase compared to last year's sales pace. EA also said it generated more than $100M in digital net revenue from "FIFA 13" during Q3 and more than $230 ...

Tags: Media, Europe

01/31/13
Sky Extends F1 Media Rights Through '15

German pay-TV network Sky Deutschland "will continue to broadcast F1 racing until '15," according to Manuel Weis of QUOTEN METER. Sky has extended its TV rights deal with Formula One Management for another three years. Sky Deutschland Chief Officer Sports, Advertising Sales & Internet Carsten Sc ...

Tags: Media, Europe

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