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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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Sky Records 120,000 Viewers

German pay-TV network Sky Deutschland "recorded more than 100,000 viewers for its broadcast of the IHF Handball World Championship matchup between Germany and Poland," according to Daniel Sallhoff of QUOTENMETER. The game attracted 120,000 viewers starting at 5pm on Friday. The number translated int ...

Tags: Media, Europe

VfR Aalen Closes Liquidity Gap Of $498K

Financially struggling 2nd Bundesliga side VfR Aalen confirmed it has closed a liquidity gap of €431,000 ($498,000), according to the DPA. VfR President Berndt-Ulrich Scholz "personally authenticated a bank guarantee in the corresponding amount, which was submitted to the German Football League ...

Tags: Franchises, Europe

Hockenheim To Stage German Grand Prix

Hockenheim "will stage Formula One’s German Grand Prix in July, it was announced on Thursday, as the final piece in the 2015 calendar was finally slotted into place," according to Paul Weaver of the London GUARDIAN. The track "hosted last year’s race and, according to tradition, should b ...

Tags: Events and Attractions, Europe

Initiative Forces Public Referendum

Related story: DFB Pushes Ahead With Academy Plans The German Football Federation (DFB) "has to worry about its proposed new €89M ($103M) performance center on the site of Frankfurt's horse racetrack," according to the SID. The initiative "'Pro Racetrack' forced a public ...

Tags: Facilities, Europe

Olympic Excitement On The Rise

The excitement in Hamburg for a potential bid to host the 2024 Summer Olympics "is increasing," according to the SID. An NDR survey, conducted by Infratest Dimap, "showed that 62% are in favor of Hamburg hosting the Games, while 34% opposed the idea." Last September, only 53% "were in favor of the s ...

Tags: Olympics, Europe

TVN Shareholders Agree To Split Debt

All TVN staff "will be paid in excess of their entitlements when the racing channel is wound up after the NSW and Victorian shareholders of the embattled broadcaster agreed to officially dissolve the board on Thursday," according to Adam Pengilly of the SYDNEY MORNING HERALD. An agreement "was reach ...

Tags: Media, Europe

Court Allows Lawsuit By Pechstein

A German court on Thursday "allowed a lawsuit by five-time Olympic champion Claudia Pechstein seeking damages from the International Skating Union over a doping ban to be heard, handing her a key win in her ongoing battle with the ISU," according to Karolos Grohmann of REUTERS. It is the first time ...

Tags: Leagues and Governing Bodies, Europe

Collina Backs UEFA's 'White Card' Idea

UEFA's refereeing chief Pierluigi Collina "has thrown his support behind the idea of implementing sin bins as a form of punishment to help curtail player's simulation and over-zealous protesting of refereeing decisions," according to Simon Curtis of REUTERS. The former World Cup final referee who is ...

Tags: International Football, Europe

Yildiz Holding Ends Turkish Sponsorship

In a "major blow to troubled Turkish football," Yildiz Holding, a conservative conglomerate known for its confectionary and biscuit business and close ties to Turkish President Recep Tayyip Erdogan that is one of Turkey's largest sponsors of football, said in a letter to the Turkish Football Federat ...

Tags: Marketing and Sponsorship, Europe

Silver Wants European NBA Franchises

NBA Commissioner Adam Silver admitted that "his sport has fallen behind American football" in physically expanding into the U.K. but said that "its ultimate aim remained to launch four European franchises," according to Owen Gibson of the London GUARDIAN. Silver said, "My sense is that the NFL is a ...

Tags: Leagues and Governing Bodies, Europe

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