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Bundesliga Side Schalke Partners With Leverage Agency For U.S. Expansion

Published in SportsBusiness Daily Global on 09 / 27 / 16

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship...

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Tags: Marketing and Sponsorship, Europe, North America

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Valencia's Chan Says Success Takes Time

Valencia President Chan Lay Hoon said that the club "will not enjoy instant success" following its takeover by Singapore billionaire Peter Lim and "will have to live within its means like any other club," according to Iain Rodgers of REUTERS. Chan, Valencia's first female president, was one of sever ...

Tags: Franchises, Europe

UEFA Confirms Nations League Format

UEFA's new "Nations League" -- the competition which is being brought in to replace a number of friendly dates -- "will be played between September and November 2018," according to Martyn Ziegler of the PA. Each country "will play six matches in the new tournament, which will see UEFA's 52 countries ...

Tags: Events and Attractions, Europe

Bach: We Want Fresh Wind Coming In

IOC President Thomas Bach's reforms "may not represent a radical revolution, but they herald the most sweeping changes in the Olympic movement since the cleanup of the Salt Lake City bid scandal in 1999," according to Stephen Wilson of the AP. A revised bidding process. A flexible sports program. Mo ...

Tags: Olympics, Europe

Valenciennes Boss: Club Near Balance

Ligue 2 club Valenciennes President Eddy Zdziech "expressed his optimism on the budget that he defended before the French National Directorate of Management Control (DNCG) despite the financial difficulties facing his club" in a Q&A with Joël Domenighetti of L’EQUIPE. The new club pre ...

Tags: International Football, Europe

Coca-Cola Appoints WPP For Euro 2016

Coca-Cola appointed a group of WPP agencies "to handle its communications activity" around the UEFA Euro 2016 football tournament, according to Kate Magee of CAMPAIGN LIVE. The group "comprises Possible, Geometry Global and the Spanish creative agency SRA Rushmore." The WPP media shop Media-Com "alr ...

Tags: Marketing and Sponsorship, Europe

Iceland, Denmark Awarded Euro '16 Rights

UEFA "awarded Iceland and Denmark the broadcast rights for the 2016 European Championships in France," according to ICE NEWS. In Iceland, TV network Skarinn "will show all the games live while providing its viewers with supplementary shows" throughout the month-long tournament. It "will be the first ...

Tags: Media, Europe

Study: PSG's Online Presence Best In Ligue 1

Ligue 1 side Paris St. Germain was "ranked at the top of the Ligue 1 clubs on the Internet and social networks" in a study published Wednesday by consulting firms Kurt Salmon and Kantar and the Audencia business school, according to Nicolas Camus of 20 MINUTES. The study looked at the “the usa ...

Tags: Media, Europe

Red Bull To Build 50 Ice Rinks In Austria

Austrian energy drink producer Red Bull "wants to improve the conditions for hockey in Austria," according to KURIER. Austria has a total of 45 ice rinks and 72 open-air rinks, which only operate for a few months out of the year. This low number "has been considered a big problem for the development ...

Tags: Facilities, Europe

DTM Unveils 2015 Schedule

The German Touring Car Championship (DTM) "has drastically changed its schedule for the '15 season in order to combat dwindling attendance numbers," according to the SID. Instead of 10 single races on Sundays, next year's calendar consists of nine race weekends with races on Saturdays and Sundays. A ...

Tags: Europe, Leagues and Governing Bodies

Coe Pledges Shakeup For IAAF Presidency

After helping deliver the London Summer Games "on time and under budget," four-time Olympic champion Sebastian Coe "wants to overhaul track and field," according to Danielle Rossingh of BLOOMBERG. The 58-year-old Briton presented his platform for next year’s election of the presidency of the I ...

Tags: Leagues and Governing Bodies, Europe

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