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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Spain Withdraws From Badminton Tourney

Spain has withdrawn from the 2015 European mixed team badminton championships starting on Wednesday due to a "dispute between players and the national federation over image rights," according to Iain Rogers of REUTERS. Badminton Europe said in a statement, "The Spanish Badminton Federation ... withd ...

Tags: Leagues and Governing Bodies, Europe

Paris Eyes Bid For 2024 Olympic Games

Paris "will begin its oui-ou-non? debate about hosting the 2024 Olympics in earnest on Thursday when a detailed feasibility study will be presented to politicians at City Hall," according to John Powers of the BOSTON GLOBE. The French "are understandably wary after three failed bids, most recently t ...

Tags: Olympics, Europe

SpoBiS Summit: NBA Aspires To Be No. 1

Bringing the world courtside is how NBA senior exec Benjamin Morel described one of the league’s key priorities. During his keynote speech at SpoBiS on Tuesday, the league’s SVP/MD EMEA talked about the global appeal of basketball and the NBA’s aim to conquer the world. “Our ...

Tags: Leagues and Governing Bodies, Europe, North America

SpoBiS Summit: Dortmund Seeks Balance

Finding the right balance between global expansion and local tradition is providing a new challenge for Borussia Dortmund. The Bundesliga club, currently 16th in the league table, decided to increase its int’l footprint by establishing a regional representation in Singapore last year. Borussia ...

Tags: Franchises, Europe

SpoBiS Summit: Bayern Builds U.S. Base

Bayern Munich has taken a line from Frank Sinatra’s “New York, New York” to describe its experience in the U.S. so far. Bayern Munich Head of Internationalization & Strategy Jörg Wacker on Tuesday talked about the club’s U.S. efforts and looked ahead at its upcoming ...

Tags: Bayer, Bayern Munich, Europe

Infront Seals $1.2B Dalian Wanda Deal

Infront Media, the sports rights company run by the nephew of FIFA President Sepp Blatter, Philippe Blatter, "has been sold" for €1B ($1.2B) to China’s second richest man, according to Ashley Armstrong of the London TELEGRAPH. Wang Jianlin, who controls Chinese property and entertainment ...

Tags: Marketing and Sponsorship, China, Europe

Setanta Sports Gains CL, Europa Rights

Setanta Sports "scored a victory over rivals RTE and TV3 in its hunt for Champions League and Europa League television rights," according to Brynmor Pattison of the IRISH MIRROR. The channel acquired "exclusively" live rights to both competitions in Ireland for three years from the '15-16 season. T ...

Tags: Media, Europe

Competitor Group Announces Mérida Race

U.S.-based Competitor Group made two announcements regarding the expansion of its int’l Rock ‘n’ Roll Marathon brand with the establishment of a second Mexico race in Mérida and a new partnership with EDP as the title sponsor of its Madrid race. Continuing its partnership wi ...

Tags: Events and Attractions, South America, Europe

SpoBiS Summit: Selling Summer Packages

German legislation and the dominance of football makes it difficult to sell commercial packages for broadcasts of summer sporting events, according to AS&S Sports Marketing Dir Michael Lina. AS&S is the marketing arm of German broadcaster ARD. Every two years the core Olympic sports have to ...

Tags: Media, Europe

SpoBiS Summit: Bayern Embraces Digital

Bayern Munich's embrace of the digital universe has made the Bundesliga club much more than a "local football club," Bayern New Media Dir Stefan Mennerich told business summit delegates on Monday. Over the last two decades, Bayern Munich’s business sectors have transitioned from analog to ...

Tags: Media, Europe

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