Featured Story

Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

Read More

Tags: Year End

More Stories

07/03/13
Inter Milan Partners With Deutsche Bank

Serie A side Inter Milan has confirmed that Deutsche Bank has "become the official banking partner of the club," according to FOOTBALL ITALIA. The Frankfurt-based company "has taken its first foray into the world of Italian football by joining with the Nerazzurri." Inter Milan GM Marco Fassone said, ...

Tags: Marketing and Sponsorship, Europe

07/03/13
Hungaroring Extends Deal With F1

Despite economic and political unrest in Hungary, organizers of the Hungarian F1 Grand Prix "have reached a contract extension with F1 CEO Bernie Ecclestone," according to Christian Nimmervoll of MOTORSPORT TOTAL. The new agreement, which secures an annual F1 Grand Prix at the Hungaroring near Budap ...

Tags: Events and Attractions, Europe

07/03/13
EPL Looks To Tend To Local Roots

The Premier League "put a fraction of its riches into a scheme to support youth sport" on Tuesday, seeking to "underline a commitment to local communities its clubs are accused of taking for granted," according to Keith Weir of REUTERS. CEO Richard Scudamore "defended the 20-club League against accu ...

Tags: International Football, Europe, United Kingdom

07/03/13
Wimbledon Nets Top Ratings On Sky, BBC

German pay-TV channel Sky, which has the exclusive broadcast rights for Wimbledon in Germany, "has recorded convincing ratings for its coverage of both fourth round matches with German participation," according to Uwe Mantel of DWDL. The women's fourth round match between Sabine Lisicki and Serena W ...

Tags: Media, Europe, United Kingdom

07/03/13
Sky Go Content Via Cellular Connection

German pay-TV channel Sky "has increased its mobile content Sky Go and enables customers to access Bundesliga content on their cellular devices," according to NETZWELT. Sky customers "are now able to access Champions League, Europa League, DFB-Pokal (German Cup) and Bundesliga games with their iOS d ...

Tags: Media, Europe

07/03/13
Adidas To Launch Its Biggest Campaign

Adidas Senior VP of Global Football Markus Baumann told SBD Global that the company is planning its biggest marketing campaign ever to achieve its goal of breaking €2B ($2.6B) in global football sales in '14. Baumann: "We will launch the biggest brand campaign in 2014, focusing on all channels ...

Tags: Marketing and Sponsorship, Europe

07/02/13
Pirelli Gets OK For Tire Tests

F1 "could be heading for complex legal wrangles after it became clear that Pirelli will be allowed to hold two test sessions to avoid the damaging blowouts that almost marred the British Grand Prix," according to Kevin Eason of the LONDON TIMES. F1 CEO Bernie Ecclestone said that he has reached an a ...

Tags: Leagues and Governing Bodies, Europe

07/02/13
JvM Launches Sports Marketing Agency

Hamburg, Germany-based agency group Jung von Matt "increased its offer portfolio and launched a sports marketing agency" on Monday, according to Mehrdad Amirkhizi of HORIZONT. The agency group's new JvM/Sports launched on Monday and is led by former German footballers Kaja Kraus and Christoph Metzel ...

Tags: Marketing and Sponsorship, Europe

07/02/13
Confed Cup Games Post Top TV Ratings

German public broadcaster ZDF "recorded top ratings for its broadcast of the Confederations Cup final between Brazil and Spain on Sunday night," according to Sidney Schering of QUOTENMETER. A total of 1.91 million viewers tuned in to watch the game, which started at midnight German time. Brazil's 3- ...

Tags: Media, Europe

07/01/13
F1 Drivers To Face Penalty Points

F1 "is to introduce a penalty points system from next season" similar to that applied to road users in the U.K., according to the PA. Further amendments to the sporting regulations for '14 "see a return of in-season testing," which was banned from '09 as a way of saving costs. From next season teams ...

Tags: Leagues and Governing Bodies, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug