Featured Story

Bundesliga Set To Break €3B-Revenue Mark For First Time, Report Claims

Published in SportsBusiness Daily Global on 01 / 18 / 17

Germany's Bundesliga will break the €3B ($3.2B)-revenue mark for the first time, according to KICKER. The league will reveal its official numbers at the end of the month, when it publishes its annual report. It would be the first time the league has surpassed the €3B milestone. Over the past two years, the Bundesliga reported revenue figures of €2.62B and €2.45B, respectively.

Read More

Tags: Finance, Europe

More Stories

02/10/15
SpoBiS Summit: Bayern Embraces Digital

Bayern Munich's embrace of the digital universe has made the Bundesliga club much more than a "local football club," Bayern New Media Dir Stefan Mennerich told business summit delegates on Monday. Over the last two decades, Bayern Munich’s business sectors have transitioned from analog to ...

Tags: Media, Europe

02/10/15
SpoBiS Summit: Metzelder Talks Marketing

Former footballer Christoph Metzelder laid out his "five KOs" to avoid in sports marketing in his keynote address Monday at the 2015 SpoBiS SPONSORs Business Summit in Dusseldorf, Germany. Metzelder, co-managing director at Hamburg-based sports marketing agency Jung von Matt/sports, did not provide ...

Tags: Marketing and Sponsorship, Europe

02/10/15
Chinese Firm Acquires Infront

Chinese property developer Dalian Wanda will pay more than €1B ($1.2B) for Infront Media, according to Cotterill, Massoudi & Blitz of the FINANCIAL TIMES. People familiar with the matter said that Wanda won an auction for the company, owned by private equity group Bridgepoint since '11, "in ...

Tags: Marketing and Sponsorship, Europe, China

02/10/15
NOS Named Primeira Liga Title Sponsor

Portuguese telecom NOS has been named the "sole title sponsor" of Portugal's Primeira Liga, according to SOCCEREX. The three-and-a-half year deal sees the competition renamed Liga NOS, "with the new name having come into effect for the 20th round of matches in the current campaign last weekend." Por ...

Tags: Marketing and Sponsorship, Europe

02/10/15
AC Milan, Juventus In TV Graphics Row

AC Milan accused Juventus of manipulating TV graphics "to show that Carlos Tevez was onside when he scored the first goal for the Turin club" in its 3-1 home win on Saturday, according to Brian Homewood of REUTERS. In a "bizarre row" between the old Serie A rivals, Juventus retorted that Milan CEO A ...

Tags: Media, Europe

02/06/15
Hangin' With ... Andrew Walker

In early January, the Int’l Tennis Federation named ANDREW WALKER its new commercial director, overseeing the organization’s media rights and media production as well as sponsorship. Prior to joining the ITF, Walker spent more than a decade at the WTA before leaving to start his own sp ...

Tags: People and Pop Culture, Europe

02/06/15
Dresden Increases Stadium Capacity

German fourth-tier football club Dynamo Dresden "has decided to increase its stadium capacity," according to the SID. The club will welcome 500 additional spectators to its round of 16 German Cup matchup against Borussia Dortmund on March 3. The club said that the stadium's new capacity will be 30,5 ...

Tags: Facilities, Europe

02/06/15
VW Evaluates Entering Additional Series

Volkswagen "is evaluating entering additional motorsports series," according to the SID. Volkswagen Motorsports Head Wolfgang Dürheimer "confirmed the report." VW "will continue its participation in the World Rally Championship" for a third consecutive season this year. Dürheimer: "Volkswa ...

Tags: Franchises, Europe

02/05/15
Close To 1.4M Watch Bundesliga On Sky

German pay-TV network Sky Deutschland "is continuing to draw high ratings for its Bundesliga broadcasts," according to Fabian Riedner of QUOTENMETER. On Tuesday night, Sky recorded 1.37 million viewers for its broadcast of the day's four Bundesliga games. The number translated into a market share of ...

Tags: Media, Europe

02/05/15
Baku 2015 Signs Two New Deals

Baku 2015 European Games has announced that food producer Azersun Holding and supermarket chain Bazarstore are now official supporters of the inaugural event. Both companies are household names in Azerbaijan, and will bring enhanced visibility to the Baku 2015 brand. As official supporters of the ev ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug