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Munich Reportedly To Make Decision On New Multi-Purpose Arena In '14

04 / 24 / 14

Munich "will reportedly make a basic decision on the construction of a new multi-purpose arena this year," according to MERKUR ONLINE. The city "is also expected to launch a tender for potential architects." The proposed arena "is expected to be completed in '17 and become the new showpiece of Munic...

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Tags: Facilities, Europe

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Chelsea, Sauber Partnership Pays Off

The partnership between the Sauber F1 team and Chelsea FC "created a lot of media buzz and was an innovative step that now is supposed to pay off financially," according to Dominik Sharaf of MOTORSPORT-TOTAL.com. Chelsea CEO Ron Gourlay revealed that the two teams will unveil  a common sponsor ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

Sponsor Eyes Cycling 'Champions League'

Omega Pharma-Quick-Step pro cycling team billionaire sponsor Zdenek Bakala, who sponsors cyclist Mark Cavendish's new team, is "poised to invest more than €20M ($25M) in the restructuring of European cycling based on a Champions League model," according to Jeremy Whittle of the LONDON TIMES. Th ...

Tags: Leagues and Governing Bodies, Europe

Schumacher Partners With Hörmann

Mercedes F1 driver Michael Schumacher, who will end his career at the end of the season, will be a brand ambassador for the German-based Hörmann Group. The most successful F1 driver of all time and one of Europe's most-successful producers of doors has now agreed on a long-term cooperative part ...

Tags: Marketing and Sponsorship, Europe

MercedesCup Tennis Switches To Grass

German Tennis Club Weissenhof, the host venue of the annual MercedesCup, "wants to switch from clay to grass starting in '15," according to the SID. MercedesCup Tournament Dir Edwin Weindorfer said, "It is correct, we are looking to become a grass tournament. We will submit a corresponding request t ...

Tags: Events and Attractions, Europe

DEL TV Ratings Fall Below Expectations

Austrian-based TV channel ServusTV has been the German Hockey League's (DEL) broadcast home since the start of the season, "but recent ratings are lacking behind expectations," according to Alexander Krei of DWDL.de. Viewing numbers of DEL games on ServusTV have been between 20,000-30,000, "numbers ...

Tags: Media, Europe

ZDF Acquires Canoe Championship Rights

German public broadcaster ZDF acquired the broadcasting rights for the 2013 Int'l Canoe Federation Canoe Sprint World Championships in Duisburg, Germany. ICF and ZDF have also revealed the dates of the event. The world championships for Germany's most-successful Olympic summer sport will take place ...

Tags: Media, Europe

Heavyweight Bout Gets 'Dream' Ratings

German private-TV channel RTL obtained "dream ratings" with its broadcast of the heavyweight boxing bout between Ukrainian Wladimir Klitschko and Poland's Mariusz Wach," according to Daniel Sallhoff of QUOTENMETER.de. RTL's almost two-hour broadcast attracted an average of 11.77 million viewers afte ...

Tags: Media, Europe

PERFORM Extends Serie A Deal

Digital sports media group PERFORM has confirmed a three-year deal with Serie A to "distribute the official Serie A TIM channel across digital platforms," according to STOCKMARKETWIRE.com. The deal covers the distribution of official Serie A match content through ePlayer, PERFORM's market-leading sp ...

Tags: Media, Europe

Oakley To Partner With Tour De France

Luxottica Group SpA’s Oakley eyewear company will "become a partner of the Tour de France bicycle race next year after ending a long relationship with Lance Armstrong," according to Tariq Panja of BLOOMBERG. CEO Colin Baden said that Oakley "did not receive a discount because of the doping sca ...

Tags: Marketing and Sponsorship, Europe

Adidas Reduces Forecast For '13

Adidas "has trimmed its '12 sales forecast amid a continuing sales slump at Reebok, whose sales have fallen sharply for a second quarter," according to Victoria Bryan of REUTERS. The world's second-largest sportswear group after U.S. rival Nike said on Thursday that "it now expected '12 sales to ris ...

Tags: Finance, Europe, Adidas

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