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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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DEL TV Ratings Fall Below Expectations

Austrian-based TV channel ServusTV has been the German Hockey League's (DEL) broadcast home since the start of the season, "but recent ratings are lacking behind expectations," according to Alexander Krei of DWDL.de. Viewing numbers of DEL games on ServusTV have been between 20,000-30,000, "numbers ...

Tags: Media, Europe

ZDF Acquires Canoe Championship Rights

German public broadcaster ZDF acquired the broadcasting rights for the 2013 Int'l Canoe Federation Canoe Sprint World Championships in Duisburg, Germany. ICF and ZDF have also revealed the dates of the event. The world championships for Germany's most-successful Olympic summer sport will take place ...

Tags: Media, Europe

Heavyweight Bout Gets 'Dream' Ratings

German private-TV channel RTL obtained "dream ratings" with its broadcast of the heavyweight boxing bout between Ukrainian Wladimir Klitschko and Poland's Mariusz Wach," according to Daniel Sallhoff of QUOTENMETER.de. RTL's almost two-hour broadcast attracted an average of 11.77 million viewers afte ...

Tags: Media, Europe

PERFORM Extends Serie A Deal

Digital sports media group PERFORM has confirmed a three-year deal with Serie A to "distribute the official Serie A TIM channel across digital platforms," according to STOCKMARKETWIRE.com. The deal covers the distribution of official Serie A match content through ePlayer, PERFORM's market-leading sp ...

Tags: Media, Europe

Oakley To Partner With Tour De France

Luxottica Group SpA’s Oakley eyewear company will "become a partner of the Tour de France bicycle race next year after ending a long relationship with Lance Armstrong," according to Tariq Panja of BLOOMBERG. CEO Colin Baden said that Oakley "did not receive a discount because of the doping sca ...

Tags: Marketing and Sponsorship, Europe

Adidas Reduces Forecast For '13

Adidas "has trimmed its '12 sales forecast amid a continuing sales slump at Reebok, whose sales have fallen sharply for a second quarter," according to Victoria Bryan of REUTERS. The world's second-largest sportswear group after U.S. rival Nike said on Thursday that "it now expected '12 sales to ris ...

Tags: Finance, Europe, Adidas

Telmex Calls For Guiterrez At Sauber

Telecom company Telmex's sponsorship deal with the Sauber F1 Team "is dependent on the team's decision of whether or not to promote Mexican driver Esteban Gutierrez as the team's second permanent driver in '13," according to Sven Haidinger of MOTORSPORT-TOTAL.com. Sauber still has to set up its driv ...

Tags: Marketing and Sponsorship, Europe, North America

German Court Rules In Favor Of Adidas

A German court on Wednesday "rejected Nike's request for an injunction to stop adidas from making and selling its lightweight Primeknit shoe in Germany," according to Allan Brettman of the Portland OREGONIAN. Nike "had been seeking an injunction against adidas, contending that adidas had infringed o ...

Tags: Leagues and Governing Bodies, Europe, Nike, Adidas

Euro 2012 Helped Boost Infrastructure

Deadlines "can have a galvanising effect on procrastinators, as happened with Poland and Ukraine under the pressure of this summer’s European football championships," according to Olearchyk & Cienski of the FINANCIAL TIMES. Poland’s entry into the European Union in '04 "resulted in l ...

Tags: Facilities, Europe

WRC Gets New Timekeeper In '13

Motorsports governing body FIA "is in talks to replace World Rally Championship's current timekeeper Stage One with SIT," according to Markus Lüttgens of MOTORSPORT-TOTAL.com. Despite the criticism of manufacturers and organizers, FIA has decided to change WRC's official timekeeper. Spanish-bas ...

Tags: Marketing and Sponsorship, Europe

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