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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Tags: International Football, Europe

Hamburg Ahead Of Berlin In Local Support

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Tags: Olympics, Europe

Agent Patricio Apey Talks Sabatini Perfume

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Tags: Marketing and Sponsorship, Europe

Cantor Fitzgerald Establishes Sports Group

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Tags: Finance, Europe

Formula E Exepects Sellout Crowd In Miami

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Tags: Events and Attractions, North America, Europe

DEL Scores High Ratings On ServusTV

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Tags: Media, Europe

MP & Silva To Sell NFL Rights In Europe

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Tags: Media, Europe, North America

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Tags: Facilities, Europe

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Tags: Finance, Europe

UEFA To Set Up League In Crimea

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