Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

12/28/12
ATP Partners With Emirates

Dubai-based airline Emirates agreed to a five-year sponsorship with the ATP Thursday that will make it the official airline of the ATP World Tour as well as the new title sponsor of the ATP rankings beginning Tuesday. As part of the deal, Emirates will also become the official platinum partner of th ...

Tags: Marketing and Sponsorship, Middle East, North America, Europe, Australia

12/28/12
La Liga's Malaga Given European Ban

La Liga club Malaga has "been banned from European competition for at least one season because of unpaid bills," according to the BBC. The suspension will not affect the Spanish club this campaign, as it plays for the Champions League last eight, but "any time in the next four seasons" should it aga ...

Tags: Franchises, Europe

12/21/12
PSG, QTA Sign Commercial Partnership

Ligue 1 club Paris Saint-Germain has "clinched a massive deal with the Qatar Tourism Authority" that will bring the league leaders "more than €150M ($200M) over each of the next four seasons," according of Ian Holyman of ESPN. It is not a sponsorship agreement but a "vast publicity campaign int ...

Tags: Marketing and Sponsorship, Europe

12/21/12
F1 Marketers Look At Drivers, Teams

F1 marketers said both drivers and teams are "important" when considering sponsorships, according to AUTO BILD. Santander Sponsorship Manager Pablo de Villota said, "The drivers are very important. They are the heroes of the sport. They are the reason why people buy tickets. However, teams are also ...

Tags: Marketing and Sponsorship, Europe

12/21/12
F1 Sponsors Have Many Influences

The drivers of F1 teams McLaren and Ferrari "are from the four most-important countries" for sponsor Santander, a fact that is "sheer coincidence," according to Rencken & Haidinger of MOTORSPORT TOTAL. How big is the influence of sponsors in F1? This question is "as current as ever as many teams ...

Tags: Marketing and Sponsorship, Europe

12/21/12
German Cup Scores Big Ratings

German public broadcaster ARD "obtained high ratings with its Wednesday coverage of the German Cup's round of 16," according to Manuel Weis of QUOTEN METER. ARD attracted 6.25 million viewers with its broadcast of the match-up between Dortmund and Hannover. The market share for the game, which start ...

Tags: Media, Europe

12/20/12
Court Prohibits Signing NHL Players

A Swedish court has ruled that "the Swedish Ice Hockey Association is allowed to prohibit Swedish professional hockey clubs from signing locked-out NHL players to short-term contracts," according to the DPA. The court, therefore, ruled against the decision of the Swedish Competition Authority that ...

Tags: Leagues and Governing Bodies, Europe

12/20/12
GTC To Return To Vienna In '13

The Global Champions Tour "will return" to Vienna, Austria in '13, according to the KURIER. The global show jumping circuit, which stopped for the first time in Vienna in '12, "will return to the Vienna Rathausplatz (Town Hall Square) from Sept. 19-22." Organizers "will erect a temporary stadium wit ...

Tags: Events and Attractions, Europe

12/19/12
Sky To Broadcast Beach Volleyball

Sky Media Network, the marketing subsidiary of Sky Deutschland Fernsehen GmbH & Co. KG will market the German Beach Cup Tour and the official DVV German beach volleyball championships. The contract has an initial duration of five years. Sky has also acquired int'l marketing rights. Sky will broa ...

Tags: Media, Europe

12/19/12
Dortmund Asks Fans To End Protests

Bundesliga club Borussia Dortmund has "urged fans to avoid protests over a new league security plan" when it takes on Hannover 96 in Wednesday's German Cup round of 16 tie, according to Karolos Grohmann of REUTERS. Many Bundesliga fans, "angry with the newly-approved tighter security rules in and ar ...

Tags: Leagues and Governing Bodies, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug