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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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DFL Managing Dir Expresses New Ideas

Newly-appointed German Football League (DFL) Managing Dir Andreas Rettig "wants to think outside the box in his new position," according to DER WESTEN. One of Rettig's goals is "the improvement of physical education in Germany's schools as well as to put the core business back into the spotlight." R ...

Tags: Leagues and Governing Bodies, Europe

Sky Extends PGA Tour Deal Through '15

German pay-TV channel Sky Deutschland has extended its media rights deal with the U.S. PGA Tour for another three years through '15. The agreement provides Sky with the exclusive live TV rights to the tour in Austria and Germany. In addition to the live TV rights, Sky also secured the IPTV and mobil ...

Tags: Media, Europe

AS Roma To Build 55,000-Seat Stadium

Serie A club AS Roma and its U.S.-based President Jim Pallotta revealed plans to build a new stadium in Rome in time for the team's '16-17 season. The location for the new stadium will be in Tor di Valle, in the southwest part of the city. Roma’s new stadium will hold 55,000 to 60,000 Roma fan ...

Tags: Facilities, Europe

Ski Jumping Lands Sunday's Top Rating

German public broadcaster ZDF obtained Sunday's afternoon top rating with its winter sports broadcasts, according to David Grzeschik of QUOTEN METER. The first of four events of ski jumping's annual Vierschanzentournee from Oberstdorf, Germany, which started at 3:45pm local time, attracted a total o ...

Tags: Media, Europe

A Sigh Of Relief Over French Tax Law

There was cause for celebration in the halls of Ligue 1 club Paris St. Germain when France’s Constitutional Council struck down President François Hollande’s proposed 75% marginal tax rate on those making more than €1M ($1.3M) a year, according to Gabriele Marcotti of the LON ...

Tags: Finance, Europe

Bribe Case Could End Ecclestone's Reign

F1 CEO Bernie Ecclestone has spoken for the first time about how his reign "could be threatened if he is charged in a bribery case" in Germany surrounding the $1.6B sale of the motor racing series to private equity firm CVC in '06, according to Christian Sylt of the London TELEGRAPH. Ecclestone said ...

Tags: Leagues and Governing Bodies, Europe

Marketplace Roundup

Watchmaker Longines has become the first top partner of the Int'l Equestrian Federation (FEI) after agreeing to a long-term sponsorship deal. The deal makes Longines the official top partner, timekeeper and watch of the FEI. Longines will take on several FEI properties including the tile sponsorship ...

Tags: Marketing and Sponsorship, China, Europe

UEFA Appeals Serbia-England Sanctions

UEFA "has decided to appeal against sanctions imposed by its own disciplinary body on Serbia and England's U21 players," according to the BBC. England's Steven Caulker and Thomas Ince, as well as four players and two coaches from Serbia, were banned, "after a brawl at the game" in Krusevac, Serbia i ...

Tags: Leagues and Governing Bodies, Europe, United Kingdom, UEFA

Rafael Nadal To Leave IMG

Tennis player Rafael Nadal is "preparing to join Roger Federer and leave IMG Worldwide ... just as it announces the recruitment of Novak Djokovic, the world No. 1, to its portfolio of sporting stars," according to Neil Harman of the LONDON TIMES. When Federer "declined to sign the new contract offer ...

Tags: Marketing and Sponsorship, Europe, Asia, IMG

Top Stories From Europe

The SBD Global staff compiled the top sports business stories globally of '12, in no particular order. Here are the top stories from Europe. A RECORD-SETTING EURO 2012: The Euro 2012 in Poland and the Ukraine was a significant hit both in stadiums and living rooms across Europe. The tournam ...

Tags: Year End, Europe

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