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Bundesliga Side Schalke Partners With Leverage Agency For U.S. Expansion

Published in SportsBusiness Daily Global on 09 / 27 / 16

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship...

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Tags: Marketing and Sponsorship, Europe, North America

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SpoBiS Summit: DFB To Test Open Market

The German Football Federation (DFB) will test the open market before its kit deal with adidas expires at the end of the 2018 FIFA World Cup in Russia. Speaking at SpoBiS in Dusseldorf, Germany, DFB President Wolfgang Niersbach said it is the federation’s obligation, with respect to its member ...

Tags: Marketing and Sponsorship, Europe

SpoBiS Summit: BVB To Lose Out On $46M

Borussia Dortmund is set to lose out on €40M ($46M) in revenue with its chances of qualifying for next year’s UEFA Champions League are close to zero. Borussia Dortmund, which reached the Champions League final in '13, currently sits in 16th place in the Bundesliga, 25 points behind Champ ...

Tags: Europe, Finance

Dusseldorf Wants DEL Winter Game Again

Dusseldorf, Germany revealed "it would like host the German Hockey League's (DEL) Winter Game again next year," according to Olaf Kupfer of WZ NEWSLINE. Dusseldorf Congress Sport & Event Managing Dir Martin Ammermann and DEL side Dusseldorf EG Managing Dir Jochen Rotthaus unanimously said, "We w ...

Tags: Events and Attractions, Europe

Nuremberg Plans To Upgrade Stadium

Second Bundesliga club FC Nuremberg "is forging a plan to modernize its stadium," according to Timo Schickler of NORDBAYERN. The plan "is to sign a long-term lease for the Grundig Stadium" -- because only then a modernization "would be possible." However, the city "has to approve it." Nuremberg want ...

Tags: Facilities, Europe

SpoBiS Summit: Bundesliga Bets On Digital

Germany’s Bundesliga is betting on digital content to conquer new markets. German Football League (DFL) Interactive Media Dir Susanne Timosci, speaking at SpoBiS on Tuesday, laid out the league’s strategy aimed at increasing its relevance in foreign markets. She said that digital marketi ...

Tags: Media, Europe

DIW: Berlin 2024 Plan On Thin Financial Ice

The German Institute for Economic Research (DIW) said that Berlin's potential 2024 Olympic bid "could be the wrong financial decision with the city deep in debt and lacking the infrastructure to host such a global event," according to Karolos Grohmann of REUTERS. Berlin and Hamburg "are battling for ...

Tags: Olympics, Europe

Spain Withdraws From Badminton Tourney

Spain has withdrawn from the 2015 European mixed team badminton championships starting on Wednesday due to a "dispute between players and the national federation over image rights," according to Iain Rogers of REUTERS. Badminton Europe said in a statement, "The Spanish Badminton Federation ... withd ...

Tags: Leagues and Governing Bodies, Europe

Paris Eyes Bid For 2024 Olympic Games

Paris "will begin its oui-ou-non? debate about hosting the 2024 Olympics in earnest on Thursday when a detailed feasibility study will be presented to politicians at City Hall," according to John Powers of the BOSTON GLOBE. The French "are understandably wary after three failed bids, most recently t ...

Tags: Olympics, Europe

SpoBiS Summit: NBA Aspires To Be No. 1

Bringing the world courtside is how NBA senior exec Benjamin Morel described one of the league’s key priorities. During his keynote speech at SpoBiS on Tuesday, the league’s SVP/MD EMEA talked about the global appeal of basketball and the NBA’s aim to conquer the world. “Our ...

Tags: Leagues and Governing Bodies, Europe, North America

SpoBiS Summit: Dortmund Seeks Balance

Finding the right balance between global expansion and local tradition is providing a new challenge for Borussia Dortmund. The Bundesliga club, currently 16th in the league table, decided to increase its int’l footprint by establishing a regional representation in Singapore last year. Borussia ...

Tags: Franchises, Europe

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