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Tire Brand Bridgestone Renews Sponsorship With FIS Alpine Ski World Cup

Published in SportsBusiness Daily Global on 10 / 27 / 16

Japanese tire brand Bridgestone "has renewed its sponsorship of the FIS Alpine Ski World Cup," according to Holger Rehm of SPONSORs. The company "will have a marketing presence at more than 30 world cup races spread across 17 weekends." The agreement provides Bridgestone "with a presence in seven Eu...

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Tags: Marketing and Sponsorship, Europe

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Inter Plans $77M Renovation Of San Siro

Serie A side Inter Milan is reportedly planning a €70M ($77M) renovation of San Siro "if and when" AC Milan moves out to build its own stadium, according to FOOTBALL ITALIA. The Rossoneri "are determined to follow the lead of Juventus and develop a stadium of their own." Italian business newspa ...

Tags: Facilities, Europe

Almaty To Save $500M In '22 Games Bid

Kazakh organizers said that Almaty will save more than $500M "after making several venue changes in its bid for the 2022 Winter Olympics," according to the AP. Bid officials said that "they had made the project 'more efficient' and 'more affordable' in line with IOC reforms aimed at giving organizer ...

Tags: Olympics, Europe

German GP Fate Decided This Weekend

F1 CEO Bernie Ecclestone said that the fate of a German F1 Grand Prix for '15 "is due to be decided in the coming days," according to DW. When asked in an interview with German news agency dpa on a deadline for the decision, Ecclestone stated "certainly by this weekend." Ecclestone: "[I'm] not sure ...

Tags: Leagues and Governing Bodies, Europe

Serie A Club Debt Rose To €1.7B

The overall debt of clubs in Serie A rose to more than €1.7B ($1.9B) during the '14 season with the situation at Parma "symptomatic of a league in general financial difficulty," according to Ben Gladwell of ESPN. Parma is "on the verge of bankruptcy;" however, an investigation by La Gazzetta de ...

Tags: Finance, Europe

Greek Super League To Resume

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Tags: International Football, Europe

ARD Sets New Season Best For Cup

German public broadcaster ARD "recorded a new season best for its broadcast of the DFB-Pokal (German Cup) game between Borussia Dortmund and Dynamo Dresden," according to Manuel Nunez Sanchez of QUOTENMETER. The round of 16 matchup attracted an average of 7.67 million viewers on Tuesday evening. The ...

Tags: Media, Europe

President Denies He's Not Selling Parma

Serie A side Parma President Giampietro Manenti "denies the possibility of a Parma sale, and claims 'money is not a problem,'" according to FOOTBALL ITALIA. The Gialloblú "are in a dire financial crisis," missing two Serie A matches. Parma Mayor Federico Pizzarotti on Tuesday "even suggested ...

Tags: Franchises, Europe

European Clubs Seek 'Fair Solution'

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Tags: International Football, Europe, Middle East

RTL To Tighten F1 Broadcasts In '15

German free-to-air TV channel RTL "will tighten its F1 coverage this year after a drastic ratings decline in '14," according to Alexander Krei of DWDL. The '15 season "will be the 25th in a row for RTL, but it could be a game-changing one as the contract between F1 and the Cologne-based channels exp ...

Tags: Media, Europe

DEL Sets New Attendance Record

The German Hockey League (DEL) set a new attendance record during the '14-15 regular season. A total of 2,336,670 spectators attended the 364 regular-season games.The number translated into an average attendance of 6,419. The league's previous record of 6,342 spectators per game was set in '14. The ...

Tags: Leagues and Governing Bodies, Europe

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