Featured Story

DHL, Bayern Set To Expand Into New Markets After Creating 'Better Mousetrap' In China

Published in SportsBusiness Daily Global on 07 / 29 / 16

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme...

Read More

Tags: Marketing and Sponsorship, Europe, China, North America

More Stories

01/05/15
Winter Sports Scores Top Ratings On ZDF

German public broadcaster ZDF scored high ratings for its winter sports broadcasts on Saturday, according to Daniel Sallhoff of QUOTENMETER. The most sought-after event was ZDF's ski jumping coverage, which attracted an average of 3.05 million viewers around 2pm. The number translated into a market ...

Tags: Media, Europe

01/05/15
Sky Deutschland Acquires Handball Rights

German pay-TV channel Sky Deutschland has secured the exclusive broadcast rights for the 2015 IHF Men's Handball World Championships. The network will show all 88 games of the tournament, which takes place in Qatar and starts on Jan. 15. In addition to the TV broadcasts rights, Sky acquired Internet ...

Tags: Media, Europe

01/05/15
Wozniacki Dropped From Underwear Deal

Former tennis world No. 1 Caroline Wozniacki has been dropped from an underwear deal after her male counterpart Cristiano Ronaldo ’s brand "became too successful," according to EUROSPORT.  Scandinavian company JBS launched a Wozniacki range of women's underwear in '12, before signing Ron ...

Tags: Marketing and Sponsorship, Europe

12/31/14
Year In Review: Europe

The European sports world was dominated in '14 with as much action in the courtroom and boardroom as on the pitch. Formula 1 watched as CEO Bernie Ecclestone battled with English and German courts, and fought off challengers for control of the sport. FIFA ended the year in full crisis mode over the ...

Tags: Year End, Europe

12/29/14
BeIN Media Group CEO Acquires Digiturk Stake

Reports have emerged in Turkey that "a prominent Qatari businessman has agreed to pay" $820M for a 53% stake in Turkish pay-TV platform Digiturk, according to ADVANCED TELEVISION. BeIN Media Group Chair & CEO Nasser Al Khelaifi "is understood to have acquired the stake from Turkey’s Saving ...

Tags: Media, Europe, Asia

12/29/14
Czech Club Unveils $10.8M Stadium Revamp

Czech football side Hradec Kralove has "unveiled plans to spend" CZK 246 million ($10.8M) on modernizing its stadium, according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The Czech club aims to “launch the upgrade of the sports facility” in ‘16. Following a recent vote by the ...

Tags: Facilities, Europe

12/23/14
Big Brands Are Moving Away From Top 14

Big brands, such as Nike and adidas, are "moving away from Top 14 rugby and are leaving the door open to new, more modest suppliers," according to Bertrand Lagacherie of L’EQUIPE. This season, Top 14 "saw new brands invest" in French rugby, namely BLK, Asics, and Kipsta. After 23 years of part ...

Tags: Marketing and Sponsorship, Europe

12/23/14
Stuttgart Partners With Krombacher, Puma

Bundesliga side VFB Stuttgart "agreed a four-year sponsorship extension with Krombacher," according to ISPORTCONNECT. The German brewery’s current deal with the club runs until '16 "but both parties have decided to extend the partnership until 2020." As part of the deal, Krombacher "will recei ...

Tags: Marketing and Sponsorship, Europe

12/23/14
Repucom Partners With FFF

Repucom signed a major new four-year deal with the French Football Federation, taking their partnership through to '18. Repucom will provide a marketing impact analysis of the teams and competitions linked to the federation. The deal will also include the monitoring and valuation of its partners&rsq ...

Tags: Marketing and Sponsorship, Europe

12/22/14
Levski Sofia: Salaries 75% Of '15 Budget

Bulgarian side Levski Sofia Owner Todor Batkov has “announced that the club's budget for next year will amount to BGN 8M” ($5M), BGN 6M ($3.75M) of which will be spent on club salaries -- players and officials, according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Batkov admitted ...

Tags: Finance, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug