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Formula E's Positive Development Contributes To BMW Tie-Up With Andretti, Exec Says

Published in SportsBusiness Daily Global on 09 / 30 / 16

Formula E's positive development over the past two seasons was a contributing factor in BMW's decision to enter into a partnership with Andretti, BMW Motorsport Dir Jens Marquardt said. As part of a realignment of its motorsports activities, BMW earlier this week agreed to a two-year partnership w...

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Tags: Franchises, Europe, North America

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Baku 2015 Partners With NAZ

Baku 2015 signed an agreement with Nakhchivan Automobile Plant (NAZ) to become an official supporter of this summer’s inaugural European Games. As part of the agreement, NAZ, the largest manufacturer of consumer vehicles in Azerbaijan, will have exclusive rights in the country for the Baku 201 ...

Tags: Marketing and Sponsorship, Europe

Relegation 'Unlikely' For Six Nations

Relegation and promotion are “very unlikely” to be introduced into the RBS Six Nations, but in time the rugby tournament could grow to seven nations, according to the CEO of the competition. Six Nations Rugby CEO John Feehan has poured cold water on suggestions that the Six Nations woul ...

Tags: Leagues and Governing Bodies, Europe, United Kingdom

IAAF's Diack Says Athletics Faces 'Crisis'

The head of world athletics "has admitted the sport faces 'a crisis' over allegations of doping by Russian competitors," according to Dan Roan of the BBC. IAAF President Lamine Diack: "It's a difficult crisis but we will put it behind us by cleaning all this." In December, a German TV documentary cl ...

Tags: Leagues and Governing Bodies, Europe, Russia

Club President Calls For FFP Discussion

Bundesliga side SC Freiburg President Fritz Keller "has called for a discussion about the financing of Bundesliga clubs," according to the DPA. Keller said that there "should be talks about the principle of financial fair play, which does not take place in the Bundesliga." Keller: "I'm not complaini ...

Tags: Leagues and Governing Bodies, Europe

F1 Commission Rejects Early Revamp

A meeting of the F1 commission in Geneva on Tuesday "did not back plans for a rapid overhaul of car regulations that would have resulted in wider cars, bigger tyres and bodywork revisions for 2016," according to Jonathan Noble of AUTOSPORT. It is unclear "how the vote was split, but there was known ...

Tags: Leagues and Governing Bodies, Europe

Serie A Parma's Wages Deadline Passes

Confusion reigned at Serie A side Parma on Tuesday as the club "failed to provide any official comment" on whether it had paid the players' wages by the previous day's deadline, according to Brian Homewood of REUTERS. Players said that "they had no news as they arrived for training while one televis ...

Tags: Finance, Europe

FACR Gives Players Power Of Free Agency

The Czech FA (FACR) "unveiled plans to implement a number of measures to enhance the legal protection of footballers whose clubs encounter financial difficulties and leave players unpaid but tied to their clubs," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. After much debate, the associ ...

Tags: International Football, Europe

Polish FA Partners With Grupo Lotos

The Polish FA (PZPN) "agreed a deal with Grupa Lotos to become the national governing body’s main sponsor," according to SOCCEREX. According to sportmarketing.pl, the 12-year deal could be worth as much as €8M ($9M), while the governing body "would be entitled to additional money" if the ...

Tags: Marketing and Sponsorship, Europe

European Tour Account Up For Grabs

The European Tour "is preparing to review its creative account, after Saatchi & Saatchi resigned the business it has worked on since 2009," according to Louise McIlwraith of CAMPAIGN LIVE. The agency's last work for the brand will be the upcoming global campaign, "drama on the world stage," due ...

Tags: Marketing and Sponsorship, Europe

Close To 6.5M Watch Bundesliga Show

German public broadcaster ARD "attracted close to six-and-a-half million viewers to its Bundesliga highlights show on Saturday," according to Alexander Krei of DWDL. ARD's "Sportschau" program obtained a 26.7% market share as 6.49 million viewers tuned in starting at 6:30pm. In the target demographi ...

Tags: Media, Europe, Australia

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