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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Cortina Named 2021 Alpine Skiing Host

The Italian resort of Cortina d'Ampezzo was named on Monday by the Int'l Ski Federation (FIS) as the host venue for the 2021 Alpine Skiing World Championship, according to ANSA. Cortina, which hosted the 1956 Winter Olympics, "finally prevailed after four failed bids" to host the championships of '1 ...

Tags: Events and Attractions, Europe

Mainz Exec Calls For Expansion Of League

Bundesliga side FSV Mainz Manager Christian Heidel "has called for an expansion of the top flight," according to the SID. Heidel: "We consider increasing the number of teams to 20." Other European top leagues in Spain, England and Italy are proving that it is possible to schedule four additional mat ...

Tags: Leagues and Governing Bodies, Europe

Artland Disbands Basketball Team

Basketball Bundesliga (BBL) side Artland Dragons "has disbanded its basketball team with immediate effect," according to the SID. As a result, the club "is losing its spot in the German top flight." The club, which announced the news on Sunday, said that "its location and the resulting financial dis ...

Tags: Franchises, Europe

Bayern, Univision Deportes Team Up

Bayern Munich "has agreed to a broadcast cooperation with U.S. Spanish-language TV network Univision Deportes," according to the SID. As part of the cooperation, which the club announced on Thursday, Univision Deportes will carry Bundesliga, DFB Pokal (German Cup), Champions League games and its clu ...

Tags: Media, Europe

Champions League Gives $257M Boost

Research by travel website GoEuro.co.uk and app onefootball.com revealed that the Champions League generates nearly £170M ($257M) "for the European transport and tourism industry," according to Paul Nicholson of INSIDE WORLD FOOTBALL. The research finds that potential income for a city will ri ...

Tags: Finance, Europe

European Clubs Expand U.S. Fan Base

The U.S. is a long way from being a football nation, but it is already a football "destination," according to Kevin Baxter of the L.A. TIMES. In July, at least seven major European clubs will "visit the U.S. to sell jerseys, entice sponsors and pick up a few million dollars in guaranteed money ...

Tags: International Football, Europe

Berlusconi To Keep Contol Of AC Milan

Silvio Berlusconi will "keep control" of AC Milan but could sell a minority stake, his holding company said following talks between the former Italian prime minister and Thai businessman Bee Taechaubol, according to Masoni & Mackenzie of REUTERS. A statement from Fininvest "dismissed growin ...

Tags: Franchises, Europe

More Than 7M Watch German Cup Game

German public broadcaster ARD "recorded more than 7 million viewers for its broadcast of the DFB-Pokal (German Cup) semifinal matchup between Wolfsburg and Bielefeld," according to Uwe Mantel of DWDL. An average of 7.02 million viewers watched the game starting at 8:30pm. The number translated into ...

Tags: Media, Europe

Close To 13M Viewers Watch German Cup

German public broadcaster ARD "recorded close to 13 million viewers for its broadcast of the DFB-Pokal (German Cup) semifinal between Bayern Munich and Borussia Dortmund on Tuesday," according to Timo Nöthling of QUOTENMETER. A total of 12.87 million viewers tuned in to watch the matchup starti ...

Tags: Media, Europe

Bayern, Adidas Sign 10-Year Extension

Bayern Munich has "signed a new 10-year extension" with adidas, reported to be worth €900M ($1B), according to Tom Sheen of the London INDEPENDENT. The extension "takes the agreement between the two clubs through to 2030," but represents a figure well below the £750M, 10-year deal ManU si ...

Tags: Marketing and Sponsorship, Europe

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