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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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More Than 12M Watch Euro '16 Qualifier

German free-to-air TV channel RTL "recorded a new high for its broadcast of the Euro 2016 qualification game between Germany and Georgia," according to Manuel Weis of QUOTENMETER. A total of 10.52 million viewers tuned in to watch the game's first half, which started at 6pm. The number translated in ...

Tags: Media, Europe

Gladbach Exec Calls For FFP In Bundesliga

Bundesliga side Borussia Mönchengladbach Managing Dir Stephan Schippers "has called for the introduction of financial fair play in the Bundesliga," according to Kellermann & Klüttermann of the RHEINISCHE POST. Schippers: "You have to think about whether [FFP] should not also be include ...

Tags: Leagues and Governing Bodies, Europe

FIGC, Rai Renew TV Rights Deal Until '18

The Italian Football Federation (FIGC) "has reached an agreement with Italian public broadcaster Rai for the broadcast of the Italian national team matches for the next four years," according to CALCIO E FINANZA. The new agreement extends the relationship between Rai and FIGC to '18. It "will cover ...

Tags: Media, Europe

Partizan Partners With Telekom Srbija

Serbian club Partizan Belgrade "signed a sponsorship deal with the country's leading operator Telekom Srbija," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Under the contract, "which will see the Serbian company serve as the club's main sponsor" until the end of '16, Partizan will recei ...

Tags: Marketing and Sponsorship, Europe

Fans Pay Up To Save CSKA Sofia

Bulgaria's Financial Supervision Commission has "refused to allow release of the prospectus" for a second attempt in a year at an initial public offering by Bulgarian side CSKA Sofia, according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Meanwhile, after a "desperate plea by management for ca ...

Tags: Franchises, Europe

Puma Signs Global Partnership With FIGC

The Italian Football Federation (FIGC) and Puma announced a new partnership that will see the sports brand operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive master license to ...

Tags: Marketing and Sponsorship, Europe

Ecclestone: CVC Doesn't Want To Sell F1

F1 CEO Bernie Ecclestone has revealed that the series' controlling shareholder, the private equity firm CVC, "does not have a deadline to sell its stake in the auto racing series as was previously thought," according to Christian Sylt for FORBES. CVC acquired F1 in a leveraged buyout in '06. CVC hol ...

Tags: Finance, Europe

Sky Confident About Bundesliga Rights

German pay-TV operator Sky Deutschland "is confident about a potential battle for the Bundesliga broadcast rights in '16," according to the SID. Sky CEO Jeremy Darroch: "We have an appetite for investments." The Bundesliga's longtime partner currently "does not have to fear competition and is theref ...

Tags: Media, Europe

EPFL Welcomes Prize Money Increase

UEFA's decision to increase Champions League prize money "has been welcomed" by the European Professional Football Leagues association, which described it as a "wise decision," according to Toby Davis of REUTERS. UEFA announced that "a new financial distribution system had been agreed for clubs comp ...

Tags: International Football, Europe

Italy's Ryder Cup Course Needs Overhaul

Italy's bid for the 2022 Ryder Cup will "require overhauling some holes" on the Marco Simone club outside Rome, according to the AP. European Ryder Cup Dir Richard Hills said Friday as he and other officials wrapped up a three-day visit to Italy, "The thoughts of length and some of the angles o ...

Tags: Facilities, Europe

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