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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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Hamburg To Unveil Stadium Plans

The dream of the 2024 Olympic Games "taking place in Hamburg takes shape," according to Alexander Holzapfel of BILD. Bid officials will unveil the first rendering of the "Masterplan Kleiner Grasbrook" on Tuesday at 7pm local time. The idea: an asymmetric stadium with distinctively different stand he ...

Tags: Olympics, Europe

Reports: Hamburg Finds Thrid Investor

Bundesliga side Hamburg SV "has reportedly found a third investor," according to Nils Lehnebach of SPONSORs. The club has received an investment of €2.5M ($2.7M) from a private investor. According to several media reports, the initial credit line "will later be turned into shares" of the HSV Fu ...

Tags: Franchises, Europe

FIFA: UEFA Won't Boycott Cup

UEFA "will not boycott the World Cup" but UEFA President Michel Platini and others "could join David Gill in refusing to serve" on FIFA’s exec committee when European football’s leaders meet to discuss their response to FIFA President Sepp Blatter’s re-election, according to Ben Ru ...

Tags: International Football, Europe

FIA Seeks New F1 Team For Next Season

F1's governing body launched a tender on Thursday "for a potential new team that could join the starting grid as early as next season," according to Alan Baldwin of REUTERS. FIA said that "it had opened a process 'to identify a candidate team to participate at a competitive level' from the start of ...

Tags: Leagues and Governing Bodies, Europe

DFB-Pokal Final Attracts 12M Viewers

German public broadcaster ARD "recorded close to 12 million viewers for its broadcast of the DFB-Pokal (German Cup) final on Saturday evening," according to Manuel Nunez Sanchez of QUOTENMETER. The matchup between Borussia Dortmund and VfL Wolfsburg attracted an average of 11.97 million viewers star ...

Tags: Media, Europe

FA Cup Final First 4G Broadcast In U.K.

Saturday's FA Cup final was the "first live U.K. broadcast of a football match over new 4G network technology," according to Daniel Thomas of the FINANCIAL TIMES. Mobile group EE "teamed up with the BBC to show the game at Wembley between Aston Villa and Arsenal." The 4G-powered mobile broadcasting ...

Tags: Media, Europe

FSV Frankfurt Agrees To New Shirt Deal

Second Bundesliga side FSV Frankfurt "has signed a new shirt sponsorship deal with financial service provider Ayondo," according to Kathrin Hartmann of SPONSORs. Ayondo will replace Sparhandy on the front of the club's jerseys starting with the '15-16 season. The Switzerland-based company has agreed ...

Tags: Marketing and Sponsorship, Europe

China Most Promising Market For Bayern

Bayern Munich CEO Karl-Heinz Rummenigge said that "China has become Bayern Munich's most important market" as the Bundesliga club foresees "a bright picture after the nation launched a reform plan on football," according to Zheng Daojin of XINHUA. Rummenigge stressed that China "has the greatest pot ...

Tags: Franchises, Europe, China

DFB-Pokal Sponsors Largely Unknown

Only a few peope in Germany "know the official sponsors of the DFB Pokal (German Cup)," according to Kathrin Hartmann of SPONSORs. Seventy percent of Germans do not know what companies are the official partners of the competition, according to a survey. The survey was conducted by market research co ...

Tags: Marketing and Sponsorship, Europe

FIA Inspects Ferrari Wind Tunnel

Ferrari "has been given the all-clear by the FIA following a detailed inspection of its wind tunnel facilities after the Spanish Grand Prix to ensure it was complying with Formula 1's rules," according to Jonathan Noble of MOTORSPORT. The scale of the car upgrade that the Maranello team was able to ...

Tags: Finance, Europe

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