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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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WMG Expands European Football Division

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06/03/13
Wolfsburg AG Invests In VfL Facilities

Bundesliga club VfL Wolfsburg unveiled plans for the construction of a new stadium, a VfL-Center and several new practice fields over the course of the next 12 months. The new stadium at Wolfsburg's Allerpark will be the new home ground for the club's women's team and the men's U23 squad. The constr ...

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06/03/13
Bayern Munich's Cup Victory Top On ARD

German public broadcaster ARD "has recorded top ratings for its broadcast of the DFB-Pokal (German Cup) final between Bayern Munich and VfB Stuttgart," according to Daniel Sallhoff of QUOTENMETER. A total of 12.6 million viewers tuned in on Saturday evening to watch Bayern Munich win its third title ...

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05/31/13
Platini: FIFA Won't Raise Age Limit

UEFA President Michel Platini believes that there is "no will within FIFA to impose age and mandate limits on senior officials after a proposal to do so was dropped from FIFA's Congress," according to Mike Collett of REUTERS. Platini: "President (Sepp) Blatter said that the reforms would be conclude ...

Tags: International Football, Europe

05/31/13
DTM Reschedules Qualifying Session

The German Touring Car Championship (DTM) "has agreed to reschedule its qualifying session in order to allow German public broadcaster ARD to bundle it with the DFB-Pokal (German Cup) final" on Saturday evening, according to MOTORSPORT TOTAL. Instead of its regular time in the early afternoon, the D ...

Tags: Media, Europe

05/31/13
Int'l Friendly Gets 30% Share In Germany

German public broadcaster ARD "recorded high ratings for its broadcast of the int'l friendly between Germany and Ecuador on Wednesday," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 8.33 million viewers tuned in to watch the game, which was played in Miami and started at 8:30pm Ger ...

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05/31/13
DFL Denies Duisburg License For '13-14

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Tags: Leagues and Governing Bodies, Europe

05/30/13
French Open Expansion Plans Under Fire

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05/30/13
Athletics Sees Olympics Revenue Cut

Athletics "will get a lower share of Olympic revenues in the future" after the IOC on Wednesday "recalculated the federations' revenues according to their contribution to the Games," according to Karolos Grohmann of REUTERS. The 26 sports federations at the London 2012 Olympics divided up $519M base ...

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05/30/13
Real Zaragoza Lowers Ticket Prices

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