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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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EHF Media Reach Increased By 35%

The European Handball Federation and sports marketing agency Infront Sports & Media have announced a new record level of TV coverage of the men’s and women’s EHF European Championships, both held in venues across Serbia. A total cumulative TV audience of 1.85 billion followed the EHF ...

Tags: Media, Europe

Telecom Italia Sells La7 For Only $1.3M

Telecom Italia Media said Monday that it "would sell its control of La7," Italy’s smallest national TV network, to Cairo Communications, while at the same time revealing financial results that "showed an increase in viewership numbers by far weaker financials," according to Eric J. Lyman of th ...

Tags: Media, Europe

Sky Scores High Ratings With Football

German pay-TV channel Sky "received high ratings" with its broadcasts of Monday night's 2nd Bundesliga and Premier League games, according to Timo Nöthling of QUOTEN METER. A total of 160,000 viewers tuned in to watch the 2nd Bundesliga game between MSV Duisburg and Eintracht Braunschweig, whic ...

Tags: Media, Europe

Swiss Exit A Possible Boost For Munich

The German Olympic Sports Association (DOSB) said that Munich's chances of landing the 2022 Winter Olympics, should the Bavarian capital bid again, "have improved by the rejection of a Swiss bid," according to Karolos Grohmann of REUTERS. Munich "was squarely beaten" by South Korea's PyeongChang for ...

Tags: Olympics, Europe

Sky Nets Double-Digit Bundesliga Ratings

German pay-TV channel Sky "obtained a double-digit market share with its simulcast of Saturday's Bundesliga games," according to Alexander Krei of DWDL. A total of 1.16 million viewers tuned in on Saturday afternoon. In the target age demographic of 14-49, Sky recorded a 10.9% market share. The matc ...

Tags: Media, Europe

Oberstdorf Submits Bid For Nordic Worlds

The German Ski Federation revealed that Oberstdorf "has, despite three previously unsuccessful bids, submitted its bid to host the 2019 Nordic World Ski Championships" to the Int'l Ski Federation (FIS), according to the SID. The little Bavarian village hosted NordicWorld Ski Championships in 1987 a ...

Tags: Events and Attractions, Europe

2022 World Cup Could Switch Seasons

The 2022 World Cup in Qatar "could be moved to winter if medical reports show summer temperatures in Qatar would be dangerously high," according to Richard Conway of the BBC. FIFA has "always maintained that Qatar would have to make the request to move the tournament." However, FIFA General Secretar ...

Tags: International Football, Middle East, Europe

Goal-Line Technology Moves Closer To EPL

FIFA has decided that competition organizers will be free to decide whether to use goal-line technology, meaning Premier League clubs are "likely to use it for domestic games from next season but will be forbidden from doing so during European matches," according to Owen Gibson of the London GUARDIA ...

Tags: International Football, Europe

BSkyB In Talks About Cycling Series

Three people familiar with the situation said that BSkyB is in talks about "becoming a partner in a new cycling championship involving most of the teams that compete in the Tour de France," according to Duff & Panja of BLOOMBERG. The U.K.'s biggest pay-TV provider "wants to increase its bet on c ...

Tags: Media, Europe, United Kingdom

Bundesliga Reveals Economic Secrets

The German Bundesliga is one of the top int'l football leagues, and with new records in revenue and attendance, it might well be the most economically stable league in all of Europe. SBD Global Staff Writer HJ Mai recently talked to German Football League (DFL) Head of Business & Specialist Medi ...

Tags: Leagues and Governing Bodies, Europe

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