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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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Swiss Senate Passes Anti-Corruption Law

The upper house of Switzerland's parliament "voted through a bill on Wednesday dubbed 'Lex FIFA,' aimed at cracking down on corruption" inside int'l organziations, according to the AFP. The bill, which "was put forward last year and still must pass in the lower house of parliament, was voted through ...

Tags: Leagues and Governing Bodies, Europe

Limited Rooms Available For Austrian GP

The region surrounding Spielberg, which will host the Austrian F1 Grand Prix on June 21, "has almost reached capacity," according to KURIER. Only a limited number of hotel beds "are still available for race weekend." Tourism Region Murtal Managing Dir Petra Moscher said that as a result reservations ...

Tags: Events and Attractions, Europe

TVI Secures Copa América Rights

TVI in Portugal has become the latest international network to pick up broadcast rights to the upcoming Copa America tournament. The terrestrial broadcaster will provide coverage of all 26 games from the tournament, which kicks off in a weeks’ time. It will also air a regular show featu ...

Tags: Media, Europe

Eurosport Signs New Media Rights Deals

Eurosport "confirmed and announced new media rights deals, including agreements for the Europa League, Serie A and Ligue 1," according to SOCCEREX. In a media event at Roland Garros in Paris, Discovery Communications President & CEO David Zaslav, Discovery Networks Int'l President JB Perrette an ...

Tags: Media, Europe

ADC, Global Media Agree To Regulations

The Portuguese Competition Authority (ADC) has made "binding commitments" with Global Media Group, formerly known as Controlinveste Media, in relation to "television contracts and sports rights contracts," according to LUSA. The contracts at hand for ADC are the "televised and multimedia transmissio ...

Tags: Media, Europe

FIFA: Global Media Reactions

FIFA President Sepp Blatter "has stepped down" and the world's media "have been scathing in their coverage," according to the London TELEGRAPH. Bild (Germany) France's daily sports newspaper L'Equipe went "s ...

Tags: International Football, Europe

Relegation Game Draws Nearly 2M Viewers

The second leg of the 2nd Bundesliga relegation match between 1860 Munich and Holstein Kiel "recorded nearly 2 million viewers on Tuesday," according to Manuel Nunez Sanchez of QUOTENMETER. The game, which started at 8:30pm, aired on regional public broadcasters BR and NDR. An average of 1.56 millio ...

Tags: Media, Europe

RTL, FOM Expected To Renew Deal

Formula One Management's negotiations regarding a new media rights deal in Germany "are reportedly in the final stretch," according to Nils Lehnebach of SPONSORs. Sources said that German free-to-air TV channel RTL is in advanced talks with FOM "to extend its live broadcast rights deal for all races ...

Tags: Media, Europe

Russian F1 GP Downplays Bankruptcy

The Russian F1 Grand Prix "has hit back at reports that its promoter is bankrupt," according to GMM. Early this week, a Russian court declared that the government-owned Formula Sochi company "is bankrupt, even though a contract to host the race through 2020 is still in place." But race organizers "h ...

Tags: Finance, Europe

Audi Makes Room For Media Markt

Bundesliga side FC Ingolstadt shareholder Audi "will vacate its spot on the front of the club's jersey despite an ongoing contract unitl '18," according to Nils Lehnebach of SPONSORs. Electronics store chain Media Markt will become Ingolstadt's shirt sponsor starting with the upcoming season. The th ...

Tags: Marketing and Sponsorship, Europe

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