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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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MasterCard Renews UEFA CL Deal

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Tags: Marketing and Sponsorship, Europe, North America

Hangin' With ... John Anthony

John Anthony JOHN ANTHONY is the president & CEO of Anthony Travel, a U.S.-based travel partner of more than 50 university athletic departments. Anthony Travel served as the official travel partner for coll ...

Tags: People and Pop Culture, North America, Europe

More Than 2.5M Watch World Cup Match

German public broadcaster ARD "recorded more than 2.5 million viewers for its broadcast of the Women's World Cup semifinal between Germany and the U.S. on Tuesday," according to Uwe Mantel of DWDL. The game, which started at 1am German time, drew an average of 2.63 million viewers. The number transl ...

Tags: Media, Europe

Alba Berlin Opens Office In Beijing

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Tags: Franchises, Europe

Intersport Tells IIHF To Change Dates

Sports retail chain Intersport told the Int'l Ice Hockey Federation "to change the dates of its world championships," according to Matthias Kettenburg of SPONSORs. Intersport "has been a partner of the Champions Hockey League since its inception last year." However, the retailer "is not a sponsor of ...

Tags: Events and Attractions, Europe

Parma Plans Revival Led By Scala

Former Italian side Parma coach Nevio Scala "is leading a group of investors applying to revive" the bankrupt club in the fourth division, according to the AP. The 67-year-old, who led Parma to three European trophies in the '90s, "is slated to become club president if the Italian federation approve ...

Tags: Franchises, Europe

JvM/sports Signs Deal With Ingolstadt

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Tags: Marketing and Sponsorship, Europe

Hamburg Seeks To Build City's Int'l Profile

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Tags: Olympics, Europe

UEFA Says It Did Not Block FIFA Reforms

UEFA has "hit back at suggestions that it and other continental confederations have been responsible for blocking reforms" aimed at cleaning up "scandal-plagued" FIFA, according to Brian Homewood of REUTERS. UEFA General Secretary Gianni Infantino said that there were enough mechanisms in place ...

Tags: International Football, Europe

Baku F1 Circuit Construction To Kick Off

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Tags: Facilities, Europe

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