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Hangin' With ... International Cycling Union Vice President Tracey Gaudry

04 / 25 / 14

TRACEY GAUDRY joined the Int'l Cycling Union (UCI) as VP in September and is the first woman to hold the role. Gaudry is a former elite cyclist, having competed at the 2000 Sydney Olympic Games, and is CEO of the cycling advocacy group the Amy Gillett Foundation. Gaudry spoke to SBD Global about h...

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Tags: People and Pop Culture, Europe, Australia

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04/04/13
FC Basel Takes Over Stadium Marketing

Swiss Super League club FC Basel "is taking over the complete marketing for its stadium from Basel United," according to the NEUE ZÜRCHER ZEITUNG. The club "hopes to create another financial revenue stream with stadium marketing." FC Basel "has been sharing the stadium's marketing with Basel Un ...

Tags: Marketing and Sponsorship, Europe

04/03/13
FIFA Picks Goal-Line Firm For Brazil

FIFA has appointed German company GoalControl to provide goal-line technology at June's Confederations Cup in Brazil. The company will use 14 high-speed cameras located around the pitch as part of its GoalControl-4D system. The system, if successful, will also be used at the 2014 World Cup in Brazil ...

Tags: International Football, Europe

04/03/13
France Won't Exempt Clubs From Tax

Officials in the French PM's office said on Tuesday that the country's revamped 75% tax on annual salaries above €1M ($1.2M) "will apply to all companies," rejecting suggestions that football clubs would be exempt, according to Elizabeth Pineau of REUTERS. French Football Federation P ...

Tags: International Football, Europe

04/03/13
ESPN, Turkish Airlines Team Up On Doc

Turkish Airlines will sponsor ESPN's new global documentary series called "Basketball Capitals presented by Turkish Airlines," which profiles the culture and passion for basketball within the world's most iconic cities. The new partnership takes viewers through four premier destinations that Turkish ...

Tags: Marketing and Sponsorship, Europe, North America

04/03/13
ARD Denies Accusations By The BBL

German public broadcaster ARD Sports Dir Axel Balkausky "has denied accusations by the Basketball Bundesliga (BBL) about too little air time," according to the DPA. Balkausky "pointed to the new contract between ARD/ZDF marketing partner Sport A and the three sports hockey, handball and basketball." ...

Tags: Media, Europe

04/03/13
Report: Webber To Join Porsche In '14

Australian F1 driver Mark Webber "will reportedly leave Red Bull and join for Porsche in '14," according to Frank Schneider of BILD. Sources told Bild that Webber "is on the list of the Stuttgart-based company to drive a new prototype for its factory team" at the 24 Hours of Le Mans race and in eigh ...

Tags: Franchises, Europe

04/03/13
Adidas Markets Messi In U.S.

Adidas believes that FC Barcelona's Lionel Messi is "such a transcendent star, it would be silly NOT to try” to promote him in the U.S., according to Brian Shactman of CNBC.com. Messi is “the best soccer player in the world but he's virtually unknown” stateside. Adidas America Socc ...

Tags: Marketing and Sponsorship, North America, Europe

04/02/13
Scudamore Tops Times Power 100 List

The LONDON TIMES concluded its Power 100 list of sport's most influential people last week by naming Premier League CEO RICHARD SCUDAMORE No. 1. The Premier League has secured £5.5B (8.3B) in broadcast deals over the next three years, and "there is no sign of the bubble bursting for English ...

Tags: People and Pop Culture, United Kingdom, Europe

04/02/13
SA Swimmers Have To Pay For Trip

South African swimmers, including Olympic Gold Medalist Chad le Clos, "will have to pay their own way to compete in the FINA World Championships in Barcelona later this year as their cash-strapped federation cannot fund their trip," according to Nick Said of REUTERS. The swimming federation lost its ...

Tags: Olympics, Europe

04/02/13
Stuttgart To Host Grass Event In '15

The MercedesCup in Stuttgart will become an ATP World Tour grass court tournament beginning in '15. The tournament’s request to move to a grass court event taking place the week following Roland Garros in the lead up to Wimbledon beginning in '15 was approved by the ATP Board of Directors at i ...

Tags: Facilities, Europe

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