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Bayern Munich's Jérôme Boateng Becomes First Int'l Footballer To Sign With Roc Nation

Published in SportsBusiness Daily Global on 07 / 31 / 15

Bayern Munich's Jérôme Boateng is the first int'l footballer to sign with Roc Nation Sports under a partnership Jay Z's sports agency has formed with a new German sports agency, but he may not be the last. Roc Nation's agreement to represent Boateng, who played for the German national t...

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Tags: Marketing and Sponsorship, Europe

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06/20/14
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