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Bundesliga Side Schalke Uses Esports Properties To Increase Int'l Fan Base

Published in SportsBusiness Daily Global on 08 / 25 / 16

Bundesliga side Schalke is embracing esports as a way to reach new and int’l fans. Schalke was one of the first professional European football clubs to recognize the potential of virtual sports in attracting a younger audience. The club took over League of Legends team Elements in May before a...

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Tags: Franchises, Europe, United Kingdom

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