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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Deutsche Telekom Invests $56M In Sports

German telecom firm Deutsche Telekom is spending more than €50M ($56M) annually "on sports sponsorships," according to Peter Bock of SPONSORs. Deutsche Telekom Private Customers Managing Dir Michael Hagspihl confirmed the number. The majority of it goes toward its shirt sponsorship of Bayern Mu ...

Tags: Marketing and Sponsorship, Europe

UEFA Complains Of 'Smear Campaign'

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Tags: International Football, Europe

Bayern Re-Ups With Deutsche Telekom

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Tags: Marketing and Sponsorship, Europe

Bundesliga Shows Humor In Mini-Series

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Tags: Media, Europe

UEFA Super Cup Attracts Over 3.5M

German public broadcaster ZDF "recorded more than 3.5 million viewers for its broadcast of the UEFA Super Cup between Barcelona and Sevilla," according to Manuel Nunez Sanchez of QUOTENMETER. Tuesday's game, which started at 8:45pm, attracted an average of 3.64 million viewers. The number translated ...

Tags: Media, Europe

Game Postponed Due To Pitch Conditions

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Tags: Facilities, Europe

Globalization Not Only Beneficial To Bayern

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Tags: Europe, International Football

Serie A Side Torino Partners With Suzuki

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Tags: Marketing and Sponsorship, Europe

Ligue 1 Row Continues

All but two of the Ligue 1 football sides quit the Union of Professional Clubs (UCPF) on Tuesday due to the row over the Ligue 1 relegation and promotion places, according to Ian Holyman of ESPN. The clubs said that they were "unhappy that the French Football League (LFP)'s decision to reduce the nu ...

Tags: Leagues and Governing Bodies, Europe

Football Creates Added Value Of €7.9B

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