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MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

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Tags: Marketing and Sponsorship, Europe, North America

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DFB Launches Media Rights Tender

The German Football Federation (DFB) "launched a tender process for audio-visual media rights on Tuesday," according to the SID. The rights are for men's and women's national team games for which the DFB has the marketing rights, 3rd League games and women's Bundesliga games for the season's '16-17 ...

Tags: Media, Europe

Deutsche Bank Drops Investment Plans

Financial institute Deutsche Bank "has pulled out of negotiations with Bundesliga side Borussia Dortmund to acquire a 10% stake in the club," according to FOCUS ONLINE. Media reports about a possible investment of the bank "helped the club's publicly traded shares to reach a 12-year high last week ...

Tags: Finance, Europe

Renault, Caterham Revise Car Structure

Renault has increased its stake in Société des Automobiles Alpine Caterham to 100%, following the acquisition of the interest held by Caterham Group. Renault will now continue to develop its own Alpine sports car to be launched in '16, as initially planned. Caterham Group also plans t ...

Tags: Finance, United Kingdom, Europe

VW Will Remain In The WRC Until '19

German car manufacturer Volkswagen "confirmed that it will remain in the World Rally Championship for another five years until '19," according to KURIER. VW first joined the WRC in '13 with the Polo R WRC and "won the drivers, co-drivers and constructors title in the inaugural season." Since VW ente ...

Tags: Franchises, Europe

ARD, ZDF Acquire '22 World Cup Rights

German public broadcasters ARD and ZDF "have acquired the broadcast rights for the 2022 FIFA World Cup in Qatar," according to Marcel Pohlig of DWDL. FIFA "awarded the corresponding rights to the broadcasters." In addition to ARD and ZDF, "the BBC, ITV, Scandinavian channels and 30 further channels ...

Tags: Media, Europe

Canadian GP Scores High Ratings On RTL

German free-to-air TV channel RTL "recorded top ratings for its broadcast of the Canadian F1 Grand Prix on Sunday evening," according to Sidney Schering of QUOTENMETER. An average of 4.39 million viewers tuned in starting at 8pm. The number translated into a market share of 17.9%. In the target demo ...

Tags: Media, Europe

AS Roma Opens Office In New York City

Italian Serie A side AS Roma, announced on Monday that it has formed a global partnership with CAA Sports to market the Stadio della Roma. CAA Sports has been engaged to sell global naming rights and foundation-level partnerships for the new stadium and entertainment complex. The property will be an ...

Tags: Facilities, Europe, North America

ITV Extends French Open Deal Until '18

ITV has extended its free-to-air coverage of Roland Garros until '18. The channel, which has held the rights to show the tennis Grand Slam tournament since '12, will now continue its coverage from '15-18 under the agreement. ITV will continue to broadcast comprehensive coverage each year, with a gua ...

Tags: Media, Europe, United Kingdom

Red Star Banned From Champions League

Serbian SuperLiga side Red Star Belgrade "has been banned from next season's Champions League" for failing to pay its debts, according to the BBC. UEFA said in a statement the Serbian champions were "in breach of a number of provisions of the Uefa Club Licensing and Financial Fair Play regulations." ...

Tags: International Football, Europe

Almost 10M Watch Int'l Friendly On ZDF

German public broadcaster ZDF "attracted almost 10 million viewers to its broadcast of the friendly between Germany and Armenia on Friday evening," according to the DPA. A total of 9.95 million viewers tuned in to watch the game starting at 8:45pm. The number equaled a market share of 37.8%. Germany ...

Tags: Media, Europe

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