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Discovery Announces Streaming Deal With Amazon Channels In Germany, Austria

Published in SportsBusiness Daily Global on 08 / 17 / 17

Discovery Communications struck a streaming deal in Germany and Austria with Amazon that gives Amazon Prime members access to Eurosport's premium live HD sports content, including exclusive Bundesliga coverage on Friday nights across Germany. Eurosport launched on Amazon channels on Wednesday. Amazo...

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Globalization Not Only Beneficial To Bayern

German Football League (DFL) CEO Christian Seifert said that the issue of internationalization "has arrived in the Bundesliga," according to Holger Rehm of SPONSORs. However, he said the notion that Bayern Munich profits the most from it "is wrong." Seifert: "The foreign markets don't only want to s ...

Tags: Europe, International Football

Serie A Side Torino Partners With Suzuki

Serie A side Torino named Suzuki as its new main sponsor, according to SOCCEREX. Suzuki previously served as the club’s second sponsor, "but the new deal will see the Japanese motor corporation’s logo replace Beretta on the front of Torino’s match shirts, having previously occupied ...

Tags: Marketing and Sponsorship, Europe

Ligue 1 Row Continues

All but two of the Ligue 1 football sides quit the Union of Professional Clubs (UCPF) on Tuesday due to the row over the Ligue 1 relegation and promotion places, according to Ian Holyman of ESPN. The clubs said that they were "unhappy that the French Football League (LFP)'s decision to reduce the nu ...

Tags: Leagues and Governing Bodies, Europe

Football Creates Added Value Of €7.9B

The "economic importance of professional football in Germany has dramatically increased over the past several years," according to the DPA. In '14, professional football created an added value of €7.9B, which represents an increase of 55% in comparison to '08. Football, which "creates more than ...

Tags: Europe, Finance

Fox Set To Kick Off Bundesliga Coverage

When defending champion Bayern Munich takes on Hamburg to kick off the ’15-16 Bundesliga season this Friday, it will also mark the beginning of Fox Sports as the new U.S. home for Germany’s top professional football league. Fox Sports will live broadcast all 306 Bundesliga matches across ...

Tags: Media, Europe, North America

Renault Says Red Bull Not 'Works Team'

The "rocky state of relations between Red Bull and its engine provider has been one of the headlines," and the situation "doesn't appear to be improving heading into the second half of the year," according to Andrew Lewin of F1i.com. Reliability issues with the new power unit "have been foremost amo ...

Tags: Franchises, Europe

More Than 500K Watch DFB-Pokal On Sky

German pay-TV channel Sky recorded more than half a million viewers to its broadcast of the DFB-Pokal (German Cup) games on Saturday, according to Alexander Krei of DWDL. The games attracted an average of 530,000 viewers starting at 3:30pm. The coverage obtained a market share of 7.1% in the target ...

Tags: Media, Europe

Close To 5M Watch Europa League Game

German public broadcaster ARD "recorded close to 5 million viewers for its coverage of the UEFA Europa League qualifier" between Borussia Dortmund and Austrian side Wolfsberger AC, according to Kevin Kyburz of QUOTENMETER. The game, which Dortmund won 5-0, drew 4.7 million viewers and had a 19.5% ma ...

Tags: Media, Europe

Adidas Struggles To Catch Up With Nike

Nike "has built up" a nearly 60% share of the U.S. market for trainers, according Whipp & Shotter of the FINANCIAL TIMES. Adidas has just 4.4%. The German group "is far more competitive in sports clothing and markets outside the US." The duo is "neck-and-neck in western Europe," adidas "is a lon ...

Tags: Finance, Europe, North America

FSV Mainz Partners With Infront

Infront Sports & Media will become the exclusive marketing partner of Bundesliga side FSV Mainz. The mandate includes the overall marketing from the '15-16 season -- including high-quality partner opportunities such as the main and shirt sponsorship packages, the stadium naming right, board adve ...

Tags: Marketing and Sponsorship, Europe

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