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Atlético Plans 12 Hours Of Festivities For First Game At Wanda Metropolitano

Published in SportsBusiness Daily Global on 09 / 15 / 17

After 50 years of calling the Estadio Vicente Calderón its home, Atlético Madrid is "set to inaugurate" its new stadium, the Wanda Metropolitano, when it hosts Málaga this weekend, according to Alberto R. Barbero of MARCA. Atlético started its La Liga campaign with t...

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Tags: Facilities, Europe

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Werder Bremen Signs With Turkish Airlines

Bundesliga side Werder Bremen signed four new sponsorship deals "following the start of the new Bundesliga season at the weekend," according to SOCCEREX. The biggest deal "is the return of Turkish Airlines as the club's official airline partner." Global steel trading company Buhlmann, protective cl ...

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Bundesliga Looks To Raise U.S. Profile

Christian Seifert has served as CEO of the Bundesliga since '05, and under his leadership the league "has set revenue records in every area of its business," according to Ian Thomas of SPORTSBUSINESS JOURNAL. The '15-16 season, which kicked off this past Friday, "brings one of the league’s big ...

Tags: Leagues and Governing Bodies, Europe

Google Secures Bundesliga Rights For NZ

Google "has secured Bundesliga broadcast rights for New Zealand," according to Nils Lehnebach of SPONSORs. The U.S. tech giant "will live stream one game per matchday on YouTube." It will be the Bundesliga's Friday night game. Google is also allowed to show additional games as replays and game highl ...

Tags: Media, Europe, Australia

Close To 4.5M Watch Bundesliga On ARD

German public broadcaster ARD "recorded close to 4.5 million viewers for its broadcast of its Bundesliga highlights show on Saturday," according to David Grzeschik of QUOTENMETER. ARD's "Sportschau" program drew 4.47 million viewers starting at 6:30pm. The number translated into a market share of 24 ...

Tags: Media, Europe

AccorHotels Signs On As Arena Partner

French hotel group AccorHotels "has signed on to become the naming-rights partner of the Palais Omnisports de Paris-Bercy (POPB)," according to Maxence Fabrion of LE FIGARO. The POPB, which is currently undergoing renovation, "will reopen in October as the Accor Hotels Arena POPB." The capacity of t ...

Tags: Facilities, Europe

HBL Club Turns Sponsors Into Shareholders

Handball Bundesliga (HBL) club Frisch Auf! Göppingen "has added three new shareholders," according to Henning Eberhardt of SPONSORs. The new shareholders "are also sponsors of the club." Arena naming-rights partner EWS, second-tier sponsor EMAG and third-tier partner Hahn Group "have become sha ...

Tags: Marketing and Sponsorship, Europe

Parma Attempts Rise From Ashes

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Tags: Franchises, Europe

Deutsche Telekom Invests $56M In Sports

German telecom firm Deutsche Telekom is spending more than €50M ($56M) annually "on sports sponsorships," according to Peter Bock of SPONSORs. Deutsche Telekom Private Customers Managing Dir Michael Hagspihl confirmed the number. The majority of it goes toward its shirt sponsorship of Bayern Mu ...

Tags: Marketing and Sponsorship, Europe

UEFA Complains Of 'Smear Campaign'

German newspaper Welt am Sonntag reported UEFA "asked FIFA to investigate the alleged distribution" from its headquarters of an anonymous heavily critical "dossier" on UEFA President Michel Platini, according to Simon Evans of REUTERS. The existence of the dossier on Platini, who is hoping to replac ...

Tags: International Football, Europe

Bayern Re-Ups With Deutsche Telekom

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