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MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

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Tags: Marketing and Sponsorship, Europe, North America

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Cramo Partners With Champions Hockey

Construction machinery specialist Cramo has agreed to become an official partner of the Champions Hockey League in a deal that runs through the '16-17 season. Cramo's brand will appear on the helmet and jersey back of each team's top scorer. Cramo will also receive branding on ad boards in TV view a ...

Tags: Marketing and Sponsorship, Europe

Germany Most Valuable World Cup Team

Based on insurable value, Germany has the most expensive team competing in the 2014 FIFA World Cup. Lloyd’s released research with the Centre for Economics and Business Research that ranks each team in the FIFA World Cup based on the collective insurable value of each country’s players. ...

Tags: Finance, Europe, United Kingdom

1860 Munich Extends MAN Deal

Second Bundesliga side 1860 Munich has agreed to a two-year extension to its sponsorship deal with vehicles manufacturer MAN, according to SOCCEREX. MAN will also "become a premium sponsor of the club." It "will supply a Neoplan Cityliner coach for the first team as well as six smaller vehicles for ...

Tags: Marketing and Sponsorship, Europe

Eurosport Nets Record Breaking Audience

Eurosport announced record-breaking audience figures for the 2014 French Open. The tournament attracted an average live audience of 1.36 million European viewers on Eurosport, a rise of 17% on the '12 tournament, which held the previous record. Maria Sharapova’s victory over Simona Halep in th ...

Tags: Media, Europe

Rapid Vienna Releases Stadium Renderings

The management of Austrian Bundesliga football club Rapid Vienna "presented plans and renderings of its new 28,000-capacity stadium," which is expected to open in '16, on Tuesday, according to the KURIER. Club President Michael Krammer "received a standing ovation of the 2,000 in attendance whe ...

Tags: Facilities, Europe

Barcelona Signs Deal With Suning

FC Barcelona and the Suning Company announced a three-year sponsorship agreement on Wednesday that makes China’s biggest retail chain for electronic and technology goods the club’s first Chinese sponsor. The partnership also involves a series of social and sporting projects. These includ ...

Tags: Marketing and Sponsorship, Europe

Women's Bundesliga Sets New Record

The women's Bundesliga "set a new attendance record during the '13-14 season," according to SPORT1. The German Football Federation (DFB) "confirmed that an average of 1,185 spectators attended the games." The league's previous attendance record of an average of 1,121 fans was set in '11-12. The new ...

Tags: Leagues and Governing Bodies, Europe

FFF Signs Four-Year Deal With Archos

French mobile device maker Archos "has signed a four-year technology partnership with the French Football Federation to accelerate football teams' use of digital resources and to support the company's marketing strategy," according to TELECOM PAPER. Starting on Jan. 15, Archos will supply the FFF wi ...

Tags: Marketing and Sponsorship, Europe

Betfred Ceases Operation In 19 Countries

British bookmaker Betfred "has reportedly ceased operations in 19 different countries due to licensing issues," according to POKER STRATEGY. As a result, Betfred "will close the accounts of its customers in the affected countries in a timely fashion." The bookmaker "will give its customers 30 days t ...

Tags: Finance, Europe

Chelsea Owner To Buy Mallorca

Chelsea Owner Roman Abramovich "is reportedly in negotiations to purchase 55% of the shares" of Spanish second division side Real Mallorca, after the club "avoided relegation on Saturday," according to Tom Conn of INSIDE SPANISH FOOTBALL. El Mundo citing sources close to the Russian billionaire has ...

Tags: Franchises, Europe, United Kingdom

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