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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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07/28/15
Union Berlin Sells Out Suites For '15-16

Second Bundesliga side Union Berlin "has sold out its suites for the upcoming season despite an average campaign in '14-15," according to Peter Bock of SPONSORs. It is the first time since the club opened its new main stand in '13 that Union Berlin "sold out its suites." The club is also expected to ...

Tags: Franchises, Europe

07/28/15
ICC Signs Slew Of New Partners

Int’l Champions Cup organizers have added several big-name partners leading in to this year’s North American leg of the int’l football competition. Brands such as Under Armour, Nike, Red Bull and Gatorade joined the tournament’s list of sponsors, which already included names ...

Tags: Marketing and Sponsorship, Europe, North America

07/28/15
Dusseldorf, Energy Consulting Team Up

German Hockey League (DEL) side Dusseldorf EG "has signed a new main and shirt sponsorship deal with Energy Consulting," according to Matthias Kettenburg of SPONSORs. The Russian consulting company "is headed by Mikhail Ponomarev, who is also a chairman of the club." Energy Consulting "will be featu ...

Tags: Marketing and Sponsorship, Europe

07/28/15
Swisscom Faced With Possible $148M Fine

The Swiss Competition Commission (Weko) said that Swisscom "is misusing its dominant position by keeping coverage of the national football and ice hockey games exclusive to its own customers," according to Robert Briel of BROADBAND TV NEWS. In April '13, the commission "opened an investigation in br ...

Tags: Media, Europe

07/27/15
Rummenigge: Decentralize TV Rights Sales

Bayern Munich Exec Chair Karl-Heinz Rummenigge "has called for a decentralized sale of Bundesliga TV rights," according to Nils Lehnebach of SPONSORs. Rummenigge: "If we would sell our TV rights on our own, we could generate €200 million ($219M) and therefore four-times as much as we make today ...

Tags: Media, Europe

07/27/15
Under Armour Opens Office, Unveils Deals

Under Armour announced "several partnership link ups during the opening of its office in Germany on Thursday," according to Matthias Kettenburg of SPONSORs. Under Armour will become the official kit supplier of 2nd Bundesliga side FC St. Pauli starting with the '16-17 season. The U.S. company will r ...

Tags: Marketing and Sponsorship, Europe

07/27/15
RFU, USA Rugby Launch RIM

The Rugby Football Union and USA Rugby have joined forces after the RFU decided to become a minority shareholder and strategic partner in Rugby Int’l Marketing. The new subsidiary of USA Rugby is representing the national governing body’s commercial rights and is exploring new revenue st ...

Tags: Leagues and Governing Bodies, Europe

07/27/15
Top Sponsors Call Meeting With FIFA

FIFA next month will meet with its top sponsors "after three of them increased pressure for major reforms to soccer's governing body following a series of corruption scandals," according to Brian Homewood of REUTERS. FIFA Secretary General Jerome Valcke said that Coca-Cola, Visa and McDonald's had " ...

Tags: Marketing and Sponsorship, Europe

07/27/15
SBS Agrees To Deal With BeIn Sport

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Tags: Media, Europe

07/24/15
M&C Saatchi Unit Has Eyes On Expansion

M&C Saatchi Merlin, the talent arm of communications company M&C Saatchi, is planning to launch new offices in South Africa and Australia after launching an athletics unit in the U.K. this week. Great Britain's long-jump Olympic champion Greg Rutherford is a client of the new division, along ...

Tags: Marketing and Sponsorship, Europe

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