Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

06/19/14
Brazil-Mexico Game Scores Top Ratings

Tuesday's goal-less draw between Brazil and Mexico "proved a global ratings winner," according to the HOLLYWOOD REPORTER. In Brazil, ratings agency Ibope said that local networks Global and Band, which both broadcast the match, "scored a 34 and 8 share, respectively, in the greater Sao Paulo area." ...

Tags: Media, Europe, Brazil

06/19/14
Canal+ Loses Case Against BeIN Sports

French pay-TV operator Canal+ "has lost a case at the Commercial Court of Nanterre in which the company accused its rival beIN Sports of unfair competition," according to TELECOM PAPER. Canal+ was seeking €293M ($398M) "in damages." The court agreed that beIN Sports "benefited from very large f ...

Tags: Media, Europe

06/19/14
Hockenheim Infuriated By New F1 Contract

Tuesday's announcement that the German F1 Grand Prix will take place at the Nürburgring for at least five years starting in '15 "has infuriated the alternative host of the event, the Hockenheimring," according to the DPA. Hockenheimring Managing Dir Georg Seiler said, "I find it outrageous to m ...

Tags: Facilities, Europe

06/19/14
Müller Could Receive Up To $271K

Bayern Munich and German national team striker Thomas Müller will receive a €100,000 ($136,000) bonus payment "if he will become the top goal scorer of the World Cup in Brazil," according to BILD. The 24-year-old, who scored a hat trick during Germany's 4-0 win over Portugal on Monday, "re ...

Tags: Finance, Europe

06/19/14
Lufthansa Signs $6.8M Deal With Frankfurt

German airline Deutsche Lufthansa "has signed a five-year sponsorship deal with Bundesliga club Eintracht Frankfurt," according to BILD. The deal has an estimated value of €5M ($6.8M). In addition to the millions, the club "will receive non-cash benefits such as free flights." Lufthansa "has be ...

Tags: Marketing and Sponsorship, Europe

06/18/14
DFB Continues Criticism Of FIFA

The German Football Federation's (DFB) "criticism of FIFA and its President Sepp Blatter continues," according to the SID. DFB Treasurer Reinhard Grindel "is critical of Blatter's renewed candidacy and calls on FIFA to give more money to the national federations." Grindel said "it cannot be the case ...

Tags: Leagues and Governing Bodies, Europe

06/18/14
NYC Office Part Of Bayern's U.S. Push

Bundesliga side Bayern Munich "is coming to America, and it plans to stay," according to HJ Mai of the SPORTSBUSINESS JOURNAL. The club, whose team will make its first trip to the U.S. in 10 years this summer, "has become the first German football club and one of only a few in Europe to open an offi ...

Tags: Franchises, Europe

06/18/14
Nürburgring To Host German F1 Grand Prix

The German F1 Grand Prix "will reportedly take place at the Nürburgring for at least five years starting in '15," according to the SID. New racetrack owner Capricorn Nürburgring GmbH said on Tuesday that it has reached an agreement with F1 CEO Bernie Ecclestone to host F1 races "annually a ...

Tags: Events and Attractions, Europe

06/18/14
More Than 26M Watch World Cup On ARD

German public broadcaster ARD "attracted more than 26 million viewers to its broadcast of the World Cup match between Germany and Portugal on Monday," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 26.36 million viewers tuned in to watch the game starting at 6pm. The number translat ...

Tags: Media, Europe

06/18/14
Deutsche Telekom Acquires BBL Rights

Telecom company Deutsche Telekom has acquired all media rights for the upcoming four Basketball Bundesliga (BBL) seasons. The agreement includes national and int'l audio-visual rights for the '14-15, '15-16, '16-17 and '17-18 seasons. Both parties agreed not to release any financial information. Sta ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug