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Betting Partners To Invest More Than $23M In Bundesliga Sponsorships

Published in SportsBusiness Daily Global on 08 / 04 / 15

Sports betting providers will reportedly invest more than €21M ($23M) in Bundesliga sponsorships during the '15-16 season, according to Peter Bock of SPONSORs. Bet-at-home "leads the list of Bundesliga betting partners." The company is expected to pay €6M ($6.6M) annually for its shirt spo...

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Tags: Marketing and Sponsorship, Europe

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