Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

ARD Takes Option To Show DTM In '15

The German Touring Car Championship (DTM) "will remain on German public broadcaster ARD during the '15 season," according to Andreas Reiners of SPEEDWEEK. ARD "took an option for the next season." The option "was part of ARD's current deal with the series, which is set to expire at the end of the se ...

Tags: Media, Europe

Continental To Sign On Stadium Partner

Germany-based automotive supplier Continental "will reportedly sign on as the naming-rights partner of the new stadium of 3rd League football club SSV Jahn Regensburg," according to BR. Nothing has been made official yet, but "everything points at Continental" as the new naming-rights partner. The c ...

Tags: Facilities, Europe

More Than 10M Watch World Cup On ARD

German public broadcaster ARD "attracted satisfying ratings for its broadcasts of Monday's World Cup games," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 10.33 million viewers tuned in to watch the game between Cameroon and Brazil starting at 10pm. The number translated into a mar ...

Tags: Media, Europe

St. Pauli Signs Shirt Sponsorship Deal

Second Bundesliga side FC St. Pauli "has signed a new shirt sponsorship deal with Congstar," according to the HAMBURGER ABENDBLATT. The three-year deal with the subsidiary of telecom company Deutsche Telekom will start with the '14-15 season. Congstar was the club's shirt sponsor between '06-09. St. ...

Tags: Marketing and Sponsorship, Europe

Bundesliga Tops Football Attendance

Germany's Bundesliga "was with an average attendance of 42,609 the world's most attended football league during the '13-14 season," according to the SID. It was the league's second highest attendance number after the '11-12 record season in which it had an average attendance of 45,116. Only the NFL ...

Tags: Leagues and Governing Bodies, Europe

Caroline Wozniacki Debuts New Line

Caroline Wozniacki during her first-round Wimbledon match against Shahar Peer on Monday debuted the new "barricade FW14 collection" from adidas by Stella McCartney, according to Scarlett Russell of the London DAILY MAIL. Fellow competitors Maria Kirilenko and Andrea Petkovic "also will wear the styl ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

Greg LeMond To Cover Tour De France

Three-time Tour de France winner Greg LeMond will make his debut as a TV pundit at the Tour de France as a cycling consultant for Eurosport. The broadcaster will broadcast a record 350 hours -- 90 live -- at this year's race. Eurosport will broadcast live action while Eurosport 2 will show tape-dela ...

Tags: Media, Europe

La Roja Loss Costly For Hospitality

The Spanish Hospitality & Catering Federation (FEHR) estimated that on July 1, 2012, when Spain beat Italy in the finals to win Euro 2012, bars and restaurants "earned 40% more than their average earnings for a Sunday," according to EL CONFIDENCIAL. That "situation will not be repeated this year ...

Tags: International Football, Europe

French League To Investigate 87 Players

Eighty-seven pro footballers "are to be investigated for betting on games" sanctioned by the French Football League (LFP), according to Julien Pretot of REUTERS. The LFP said in a statement, "In application of articles 124 of the FFF (French federation) regulations and 407 of the LFP regulations, th ...

Tags: Leagues and Governing Bodies, Europe

Hamburg SV Announces Loss Once Again

Bundesliga club Hamburg SV "has made a loss for the fourth consecutive season," according to the SID. Hamburg Exec Chair Carl Jarchow said, "It will be less than €5 million ($6.8M)." The club, which remained in the top flight only after winning its relegation matchup, "was in the red during the ...

Tags: Finance, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug