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Paris St. Germain Aims To Become One Of World’s Most Famous Sports Franchises

Published in SportsBusiness Daily Global on 07 / 29 / 15

The project to turn Paris St. Germain into a global brand started four years ago when Qatar Sports Investments bought a controlling stake in the club. Since then, PSG has more than quintupled its annual revenue and its sponsorship income has increased almost tenfold. And yet, the work is far from ov...

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Tags: Europe, Franchises

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