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Nike Uses 'Cute Babies' In New 'Unlimited Future' Ad By Wieden + Kennedy

Published in SportsBusiness Daily Global on 07 / 27 / 16

The marketing side of sports "is banking hard on origin stories of late," according to Angela Natividad of AD WEEK. Obviously, "cute babies help too." Nike's "Unlimited Future," by Wieden + Kennedy, "opens on a nursery full of future sports stars," including diaper-clad LeBron James, Serena Williams...

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Tags: Marketing and Sponsorship, Europe

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