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Atlético Plans 12 Hours Of Festivities For First Game At Wanda Metropolitano

Published in SportsBusiness Daily Global on 09 / 15 / 17

After 50 years of calling the Estadio Vicente Calderón its home, Atlético Madrid is "set to inaugurate" its new stadium, the Wanda Metropolitano, when it hosts Málaga this weekend, according to Alberto R. Barbero of MARCA. Atlético started its La Liga campaign with t...

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Tags: Facilities, Europe

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Five Cities Bid To Host 2024 Olympics

There is an 80% chance that the Olympics "will return to Europe in nine years’ time after the IOC named five candidate cities for the 2024 Games," according to Josh Burrows of the LONDON TIMES. Budapest, Hamburg, Paris, Rome and L.A. "were announced" by IOC President Thomas Bach as five &ldquo ...

Tags: Olympics, Europe

AC Milan Confirms Deal With Taechaubol

AC Milan President Silvio Berlusconi "has confirmed a deal with Thai investor Bee Taechaubol for a 48 percent stake in the Serie A club has been reached, and the contracts will be signed just days after his 79th birthday at the end of the month," according to Ben Gladwell of ESPN. Former Italian PM ...

Tags: Franchises, Europe

League Notes

The World Anti-Doping Agency "is hoping to receive the much-awaited report on allegations of widespread doping in athletics before its board meeting in mid-November." The report of the independent commission, appointed by the agency and headed by former WADA President Dick Pound, into claims made by ...

Tags: Leagues and Governing Bodies, Europe

Lagardère Relaunches Sports Business

Lagardère Group announced it has relaunched its global sports business as Lagardère Sports, a division of Lagardère Sports & Entertainment (LS&E). The new LS&E is one of four major divisions of the Paris-based conglomerate and the rebranding was unveiled on the ...

Tags: Marketing and Sponsorship, Europe

Sport1, Canal Plus Get Youth League

Broadcast rights to the UEFA Youth League "have been awarded to Canal Plus in France and to Sport1 in Germany," according to SOCCEREX. Canal Plus "has acquired the French rights on an exclusive basis, replacing Eurosport, which had broadcast the competition since its creation in 2013." The broadcast ...

Tags: Media, Europe

UEFA Raps 'Reckless' Scottish FA

UEFA slammed its Scottish counterparts as "reckless" after an official document claimed it viewed sectarian terms as part of the national game, according to Gerry Braiden of the Glasgow EVENING TIMES. The UEFA report alleges the Scottish FA told Dutch Eredivisie side Ajax terms such as "Fenian" an ...

Tags: International Football, Europe

Champions League Strengthens Appeal

There is no ceiling to the value of UEFA Champions League sponsorship and “not a single brand on the planet” that would not want to be associated with the tournament, according to UEFA Marketing Dir Guy-Laurent Epstein. With the '15-16 Champions’ League group games just days away, ...

Tags: Marketing and Sponsorship, Europe

NFL Attracts 250K Viewers On Sat.1

German free-to-air TV channel Sat.1 "recorded a quarter million viewers for its broadcast of the NFL season opener," according to Manuel Nunez Sanchez of QUOTENMETER. The 30-minute pregame show obtained an 8.9% market share, along with 13.4% in the target demographic 14-49. The market shares increas ...

Tags: Media, Europe, North America

Rome Submits Bid For 2024 Games

Emphasizing its "incomparable beauty" amid a widening corruption scandal, Rome "formally submitted its bid for the 2024 Olympics on Friday to mark a turnaround after a 2020 candidacy was scrapped three years ago because of financial concerns," according to the AP. Mayor Ignazio Marino, bid leader Lu ...

Tags: Olympics, Europe

Attendance Record Set At EuroBasket

A new single-game attendance record for an indoor basketball game in Europe was set in Pierre Mauroy Stadium in Lille, France, on Saturday when a sell-out crowd of 26,135 turned out for the game between France and Turkey in the EuroBasket 2015 Round of 16. The previous record was held by Red Star Be ...

Tags: Events and Attractions, Europe

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