Upcoming Conferences and Events

Featured Story

Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

Read More

Tags: Europe, Media

More Stories

08/24/15
Sky Renews Deal With Formula 1

German pay-TV operator Sky Deutschland "has renewed its contract with Formula One Management," according to Nils Lehnebach of SPONSORs. Sky and FOM "agreed to a new two-year deal starting in '16." The extension comes on the heels of FOM's extension with German free-to-air channel RTL . Sky's packag ...

Tags: Media, Europe

08/24/15
Ecclestone: No Cut-Price Deal For Monza

F1 CEO Bernie Ecclestone warned Italian Grand Prix organizers that "there can be no cut-price deal to keep Monza on the calendar after 2016," according to Alan Baldwin of REUTERS. He said, "They've got a contract, all they've got to do is find a pen. It's easy. We had a deal with them two years ago ...

Tags: Leagues and Governing Bodies, Europe

08/24/15
La Liga Partners With Samsung

La Liga announced that Samsung Spain will be the new official sponsor for the '15-16 season. The sponsorship agreement includes spreading the Samsung brand in competitions and setups of La Liga, as football stadiums, digital environments, social networks, mobile applications and TV broadcasts. Samsu ...

Tags: Marketing and Sponsorship, Europe

08/21/15
Media Markt Signs Several BL Deals

Electronics retail chain Media Markt "has entered the Bundesliga in '15-16 through several sponsorship deals," according to Henning Eberhardt of SPONSORs. In addition to its shirt sponsorship deal with Ingolstadt , the company "agreed to deals with several other clubs." Media Markt has signed deals ...

Tags: Marketing and Sponsorship, Europe

08/21/15
RTL Extends TV Deal With Formula 1

German free-to-air TV channel RTL "has extended its broadcast deal with Formula One Management," according to Rehm & Lehnebach of SPONSORs. RTL "will reportedly continue to live broadcast all F1 races in Germany." RTL and FOM "have reportedly reached a two-year deal starting in '16, with an opti ...

Tags: Media, Europe

08/21/15
NFL Extends TV Deal With Sport1 US

German pay-TV channel Sport1 US "has agreed to a new broadcast deal with the NFL," according to Nils Lehnebach of SPONSORs. Both parties "have reportedly decided to continue their partnership during the upcoming season." Sport1 US "will again show five games per week during the regular season." The ...

Tags: Media, Europe

08/20/15
Rewirpower Won't Extend Stadium Deal

Utility company Stadtwerke Bochum "will reportedly not renew its stadium naming rights deal with 2nd Bundesliga side VfL Bochum," according to Henning Eberhardt of SPONSORs. Rewirpower, a brand of the utility company, "is not expected to extend its contract, which is set to expire after the '15-16 s ...

Tags: Facilities, Europe

08/20/15
Falken Runs Ads At 16 European Clubs

Tire brand Falken "has intensified its European football sports sponsorships," according to Peter Bock of SPONSORs. The Japanese company "booked signage at 16 different clubs across Germany, France, Italy and Spain." During the opening weekends of the Bundesliga and 2nd Bundesliga, Falken "ran ads i ...

Tags: Marketing and Sponsorship, Europe

08/20/15
Cash Crisis Deepens For Roda JC

Dutch club Roda JC's financial woes "have been aggravated by shirt sponsor Solland Solar filing for bankruptcy," according to Samindra Kunti of INSIDE WORLD FOOTBALL. The club is at least €1.3M ($1.45M) in debt. Last month Solland Solar failed to pay €36,300 ($40,400) to Roda JC "as part o ...

Tags: Finance, Europe

08/20/15
More Than 5.5M Watch CL Qualifier

German public broadcaster ZDF "recorded more than five-and-a-half million viewers for its broadcast of the UEFA Champions League qualifier between Lazio and Bayer Leverkusen," according to Manuel Nunez Sanchez of QUOTENMETER. The game, which Lazio won 1-0, attracted an average of 5.61 million viewer ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug