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Tire Brand Bridgestone Renews Sponsorship With FIS Alpine Ski World Cup

Published in SportsBusiness Daily Global on 10 / 27 / 16

Japanese tire brand Bridgestone "has renewed its sponsorship of the FIS Alpine Ski World Cup," according to Holger Rehm of SPONSORs. The company "will have a marketing presence at more than 30 world cup races spread across 17 weekends." The agreement provides Bridgestone "with a presence in seven Eu...

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Tags: Marketing and Sponsorship, Europe

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