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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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08/21/13
Bartoli Makes Move To Broadcast Booth

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08/21/13
Dortmund To Unveil Record Revenue

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08/21/13
DFB Investigates Racial Abuse

The German Football Federation (DFB) "has confirmed it has begun an investigation into the racial abuse" that took place during a 2nd Bundesliga game between 1860 Munich and FC Ingolstadt at the Allianz Arena, according to Stephan Uersfeld of ESPN FC. Ingolstadt defender Danny da Costa, born in Germ ...

Tags: International Football, Europe

08/21/13
Twitter Me This...

The Australian Financial Review's JOHN STENSHOLT : "Meanwhile, just catching up with Essendon stuff on #AFL360. And so the saga rolls on. Messier and messier." The BBC's JENNIE GOW : "Hands up who's going to Spa this weekend??? Road trips a plenty I think! #F1 #It'sback" Soccernomics' ...

Tags: People and Pop Culture, Europe

08/20/13
ARD, Eurosport Score With IAAF Worlds

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Tags: Media, Europe

08/20/13
MTG Extends EPL Rights In Baltics

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08/20/13
Bayern Board Not Standing With Hoeneß

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Tags: Franchises, Europe

08/20/13
La Liga Season Tickets Sales Down

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08/19/13
Adidas Tp Continue To Produce Matchball

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08/16/13
Int'l Friendlies Draw High On ITV, ZDF

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