Featured Story

DHL, Bayern Set To Expand Into New Markets After Creating 'Better Mousetrap' In China

Published in SportsBusiness Daily Global on 07 / 29 / 16

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme...

Read More

Tags: Marketing and Sponsorship, Europe, China, North America

More Stories

CSKA Sofia Financial Troubles 'Deepen'

Embattled Bulgarian club CSKA Sofia, which has been refused a license to play next season, was "struck another blow" when former player Youness Bengelloun was awarded €407,296 ($459,226) in compensation for unpaid salary, according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. The decision ...

Tags: Franchises, Europe

Enterprise Inks Deal With Europa League

Enterprise Rent-A-Car will become a global partner of the UEFA Europa League, according to a source close to the deal. The U.S.-based car rental company will sign a three-year deal with European football's governing body for the '15-18 rights cycle. As an official partner of the UEFA’s second ...

Tags: Marketing and Sponsorship, Europe, North America

IOC Adds Four Events For '18 Olympics

Four new events in curling, speed skating, downhill skiing and snowboarding "have been added to the programme for the 2018 Winter Olympics in PyeongChang," according to Brian Homewood of REUTERS. The Games "will feature curling mixed doubles, speed skating mass start, big air snowboarding and a team ...

Tags: Olympics, Europe

More Than 5M Watch Women's World Cup

German public broadcaster ZDF "recorded more than 5 million viewers for its broadcast of the FIFA Women's World Cup match between Germany and Ivory Coast," according to Alexander Krei of DWDL. The match, which Germany won 10-0, attracted an average of 5.13 million viewers on Sunday. The number trans ...

Tags: Media, Europe

Bee Taechaubol Confirms AC Milan Deal

Thai businessman Bee Taechaubol said that a deal that could see him purchase 48% of AC Milan would be "completed within 'two months' but hit out at a series of 'fabrications and suppositions' in the Italian media," according to the AFP. Bee "signed an eight-week period of exclusivity to ne ...

Tags: Franchises, Europe

UEFA Blames Ticket Fiasco On Naples Mafia

UEFA is "blaming a major forged ticket problem at the Champions League final for the chaotic scenes around Berlin’s Olympic Stadium before the match," according to Charles Sale of the London DAILY MAIL. The ground authorities "tried to deal with 5,000 rogue tickets said to be in circulation -- ...

Tags: Events and Attractions, Europe

UniCredit Renews, Expands With UEFA

UniCredit has renewed its deal as the official bank of the Champions League and struck up a new partnership with the Europa League, according to SOCCEREX. The deals for both tournaments will run until '18. The agreement for its continued sponsorship of the Champions League sees UniCredit "exten ...

Tags: Marketing and Sponsorship, Europe

Acqua Lete Renews Napoli Sponsorship

Sparkling water brand Acqua Lete has renewed its sponsorship deal with Serie A side Napoli for the '15-16 season, according to SOCCEREX. The deal sees Acqua Lete "enter its 11th season as a sponsor of the Serie A club and its logo will once again feature on the front of the team’s match s ...

Tags: Marketing and Sponsorship, Europe

BT To Unveil $8 Champions League Deal

BT will "take on Sky at its own game" of TV subscriptions next week when it unveils how much it will charge customers to watch European football matches, according to Thomas & Mance of the FINANCIAL TIMES. Britain's biggest telecom group, which has so far "bundled football games free with h ...

Tags: Media, Europe

Hangin' With ... Yiannis Exarchos

YIANNIS EXARCHOS is the CEO of Olympic Broadcasting Services. He took over the top position at the permanent host broadcast organization in '12 following the London Games. OBS was created by the IOC in '01 to serve as the host broadcasting organization for all Olympic Games. Exarchos has served as ...

Tags: People and Pop Culture, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug