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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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08/28/13
Club President Calls For Structural Aid

German 3rd League Hallescher FC President Michael Schädlich "has called for 'development assistance' for East German football clubs," according to the SID. He said, "In the economy it is accepted that competitive disadvantages, which are objectively given, are balanced through structural aids. ...

Tags: International Football, Europe

08/28/13
Report: DHB To Alter German Cup Format

The German Handball Federation (DHB) "will reportedly change the format of the DHB Pokal (German Cup) and play the first round in the form of 16 individual final-four tournaments starting in '15-16," according to the SID. The 16 different final-four tournaments "are supposed to be held on a regional ...

Tags: Leagues and Governing Bodies, Europe

08/27/13
EurAsia Cup Added To European Tour

The EurAsia Cup presented by DRB-HICOM, a new match-play event between Europe and Asia, will be part of the initial sector of the 2014 European Tour Int'l Schedule, which was unveiled Monday. Taking place at Glenmarie Golf and Country Club in Malaysia from March 28-30, the EurAsia Cup presented by D ...

Tags: Events and Attractions, Europe

08/27/13
Tennis Player's Firm Files For Bankruptcy

The company of former Davis Cup winning German tennis player Carl-Uwe Steeb, CharlySteeb GmbH, "filed for bankruptcy on Thursday," according to DIE WELT. The company "is reportedly heavily indebted and insolvent." The company of the 45-year-old "took over the organization of the BMW Open in Munich" ...

Tags: Marketing and Sponsorship, Europe

08/27/13
RTL, Sky Score High F1 Ratings

German free-to-air TV channel RTL "recorded successful ratings for its broadcast of the Belgium F1 Grand Prix on Sunday," according to Alexander Krei of DWDL. An average of 5.75 million viewers watched the race, which was won by Red Bull driver Sebastian Vettel. The number translated into a market s ...

Tags: Media, Europe

08/26/13
Lausanne To Bid On '20 Youth Olympics

The Swiss Olympic Exec Committee has officially put forward Lausanne as its potential candidate to host the 2020 Winter Youth Olympic Games. Lausanne beat Lucerne, which also bid to host the Games, with eight to four votes with one abstention. The final decision, if the Swiss Olympic Committee ...

Tags: Events and Attractions, Europe

08/26/13
Construction Of Kharkiv Arena Starts

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Tags: Facilities, Europe

08/26/13
Blatter Expects '22 Qatar To Be Moved

FIFA President Sepp Blatter expects his exec committee "to decide soon that the 2022 World Cup in Qatar will be moved from the searing heat of summer," according to Graham Dunbar of the AP. Blatter said on Sunday that an Oct. 3-4 meeting in Zurich "should approve the change, and begin consultation o ...

Tags: International Football, Europe

08/26/13
Economic Crisis Takes Toll On La Liga

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Tags: Finance, Europe

08/23/13
Red Bull Marketing Plan Explored

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