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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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1860 Munich Signs Contract With Infront

Second Bundesliga club 1860 Munich will be able to provide proof of liquidity to obtain the German Football League (DFL) license for next season. The club was able to close its financial gap after it signed a new cooperation contract with sports marketing company Infront Sport & Media. The club ...

Tags: Marketing and Sponsorship, Europe

CL Title Won't Impact Dortmund Shares

The publicly traded shares of Champions League finalist Borussia Dortmund on the Frankfurt Stock Exchange are unlikely to gain a lasting boost from a potential victory in Saturday’s final. Jan Kremer, Sports Business Group Expert at Deloitte in Germany, told SBD Global, "On-field succe ...

Tags: Finance, Europe

FIA WRC And Red Bull Media House Form Joint Venture

The promotion companies of the FIA World Rally Championship, the sportsman media holding and Red Bull Media House "have created a new joint venture, called WRC Promoter GmbH, according to RALLY MAGAZIN. The new company, which is headquartered in Munich, "will be in charge of WRC's marketing." The co ...

Tags: Leagues and Governing Bodies, Europe

Hertha To Increase Spending To $87.7M

Newly promoted Bundesliga club Hertha BSC Berlin "will spend distinctively more money next season than it did in its last season in the top flight" in '11-12, according to the SID. The club calculates expenditures of €68.1M ($87.7M), which is about €10M ($12.9M) more than during its last B ...

Tags: Franchises, Europe

Mourinho Criticized By Media, Fans

After the official announcement that José Mourinho will be leaving Real Madrid, Spanish newspapers "have roundly accused him of failing at Real Madrid as they jeered his three-year reign at the Bernabeu and his failure to win more silverware," according to the London TELEGRAPH. Marca ran "The ...

Tags: International Football, Europe

Bayern Receives Biggest TV Money Share

Bundesliga champion Bayern Munich "has received the most money from the German Football League's (DFL) TV-rights deal," according to the DPA. The Munich club received a reported €36M ($46M) in TV money and therefore €6M ($7.7M) more than Bayer Leverkusen, which is second on the list with & ...

Tags: Europe, Media

Real Madrid President Seeks Re-Election

After confirming that José Mourinho is stepping down as coach of Real Madrid, club President Florentino Pérez announced that he will run for re-election on June 16, according to MARCA. Pérez: "I don't know if there will be another candidate. There has always been at least one ot ...

Tags: International Football, Europe

Dortmund Sells Record Number Of Jerseys

Bundesliga club and Champions League finalist Borussia Dortmund "has sold more jerseys than ever before in a single season," according to the HANDELSBLATT. A record number of 300,000 fans "have bought a current yellow and black colored jersey of the team." The club's previous record for single seaso ...

Tags: Marketing and Sponsorship, Europe

Executive Transactions

TAMAS AJAN of Hungary "has been re-elected to serve four more years" as president of the Int'l Weightlifting Federation, which he has led since '00. Ajan defeated European Weightlifting Federation President ANTONIO URSO ( AP, 5/21 ). ... The man who was dubbed "career delegation leader" for le ...

Tags: Europe, People and Pop Culture

Germany Accuses England Of Copying Kit

Nike's first ever England shirt has been accused of looking so much like that of their main rivals that German newspapers have declared: "The English have copied our kit," according to Ben Bloom of the London TELEGRAPH. The new kit "is the first" to be made by Nike. The plain white shirt with a dark ...

Tags: Marketing and Sponsorship, United Kingdom, Europe

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