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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Tags: Events and Attractions, Europe

Ti'ao Power Wins CSL Broadcast Rights

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Tags: Media, Europe

Welcome To Yorkshire In Financial Hole

Welcome to Yorkshire, organizers of the Grand Depart, was left with £750,000 ($1.14M) worth of "unsold merchandise after the event" and £1M ($1.5M) losses overall, according to the YORKSHIRE EVENING POST. A report by accounting firm KPMG also revealed the WtY's "financial gover ...

Tags: Finance, Europe

MCC Looks To End 16-Year Land Dispute

The incoming chief of the Marylebone Cricket Club takes over next week, promising to try to end an "often poisonous 16-year dispute" that has threatened the club's ability to redevelop its home, according to Matthew Engel of the FINANCIAL TIMES. Gerald Corbett, an experienced city operator, is the c ...

Tags: Facilities, Europe

'We're Ready' Says Rome's Bid Chair

Since Italian Premier Matteo Renzi announced Rome's bid for the 2024 Olympics last year, the details have been "something of a mystery," according to Andrew Dampf of the AP. However, bid chair Luca Cordero di Montezemolo revealed a list of "iconic venues" that will take "full advantage of Rome's his ...

Tags: Olympics, Europe

TV3's RWC Investment Paying Off

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Tags: Media, Europe

Pietersen Takes Long-Term Approach

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Tags: Marketing and Sponsorship, Europe, United Kingdom

UCI To Launch Women's WorldTour In '16

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Tags: Leagues and Governing Bodies, Europe

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