Featured Story

Nike Uses 'Cute Babies' In New 'Unlimited Future' Ad By Wieden + Kennedy

Published in SportsBusiness Daily Global on 07 / 27 / 16

The marketing side of sports "is banking hard on origin stories of late," according to Angela Natividad of AD WEEK. Obviously, "cute babies help too." Nike's "Unlimited Future," by Wieden + Kennedy, "opens on a nursery full of future sports stars," including diaper-clad LeBron James, Serena Williams...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

06/15/15
Dortmund Signs Deal With Lawson

Borussia Dortmund "has agreed to a cooperation with Japanese chain Lawson," according to Henning Eberhardt of SPONSORs. Lawson, which operates close to 12,000 convenience stores in Japan, will support Dortmund during its upcoming Asian tour from July 5-11. The chain "will offer a special package to ...

Tags: Marketing and Sponsorship, Europe

06/15/15
Blatter Does Not Rule Out Staying On

A source close to FIFA President Sepp Blatter said that the 79-year-old "does not rule out staying on as president after receiving renewed support from Africa and Asia," according to Patrik Müller of SCHWEIZ AM SONNTAG. The source said Blatter, who resigned only days after being re-elected to a ...

Tags: International Football, Europe

06/15/15
More Than 9M Watch Euro '16 Qualifier

German free-to-air TV channel RTL "recorded more than 9 million viewers for its broadcast of the Euro 2016 qualifier between Germany and Gibraltar," according to Robert Meyer of QUOTENMETER. The first half of the game attracted 7.6 million viewers on Saturday evening. The number translated into a ma ...

Tags: Media, Europe

06/15/15
Grasshoppers Zürich Lose Main Sponsor

Swiss Super League club Grasshoppers Zürich "has reportedly lost its main sponsor," according to Frieder Schilling of SPONSORs. Businessman Reinhard Fromm "will end his shirt sponsorship deal with the club due to, in his opinion, insufficient leadership of the club." Fromm resigned as VP of the ...

Tags: Marketing and Sponsorship, Europe

06/12/15
Hair-Raising Ride For Tacopina

The high-stakes gamble of Joe Tacopina and fellow investors in Serie A side Bologna FC climaxed in the last few minutes of a hair-raising match Tuesday night as his Rossoblù squad survived a furious onslaught on the pitch and advanced to the top Italian league. It was the nexus of sport and b ...

Tags: Finance, Europe

06/12/15
Hankook Renews With Europa League

Hankook Tires has renewed its sponsorship deal with the UEFA Europa League, according to a source with knowledge of the deal. The South Korean tire brand will remain an official partner of Europe’s second highest club football competition for another three years until ’18. At one time du ...

Tags: Marketing and Sponsorship, Europe, Asia

06/12/15
Cologne Sports Clubs Talk Merger

German fourth-tier basketball club Rheinstars Cologne "has held talks with FC Cologne about being incorporated into the main club of the football Bundesliga side," according to Henning Eberhardt of SPONSORs. FC Cologne President Werner Spinner: "It is correct that we've held initial talks. However, ...

Tags: Franchises, Europe

06/12/15
Nearly 9.5M Watch U.S.-Germany Friendly

German public broadcaster ARD "recorded nearly 9.5 million viewers for its broadcast of the int'l friendly between the U.S. and Germany on Wednesday," according to Manuel Weis of QUOTENMETER. The game, which started at 9:30pm, attracted an average of 9.41 million viewers. The number translated into ...

Tags: Media, Europe

06/12/15
EU Urges Blatter To Depart Immediately

The European Parliament pressed FIFA to force out President Sepp Blatter "before his replacement is selected in the coming six to nine months," according to Jonathan Stearns of BLOOMBERG. Weighing into the growing corruption scandal at FIFA, the European Union assembly said FIFA should select an i ...

Tags: International Football, Europe

06/12/15
Silent Clubs Exacerbate Rift With Supporters

There "is a strange phenomenon" on social media "involving how journalists interact with football fans," opined Tony Barrett of the LONDON TIMES. There "is a growing disconnect between fans and many leading clubs and the mainstream media finds itself caught in the middle." The issue "was brought i ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug