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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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Valbuena's Return Sparks Civil War

The return of Lyon midfielder Mathieu Valbuena to Marseille for the first time since leaving Olympique Marseille in ’14 sparked crowd disturbances resulting in the match being stopped for more than 20 minutes, according to LE PARISIEN. The crowd threw beer bottles on the pitch and hung dolls w ...

Tags: International Football, Europe

Eurosport Renews Australian Open Deal

Eurosport secured the renewal of exclusive digital and TV rights for the Australian Open. The new deal ensures the Australian Open remains on Eurosport across more than 50 European markets until '21. The renewed partnership with Tennis Australia, which begins in '17, also includes new additional exc ...

Tags: Media, Europe

Six Canadian Women Removed From FIFA 16

Six players from Canada's national women's football team "will be removed from the new FIFA 16 video game days ahead of its general release," following a dispute with the NCAA, according to Jonathan Ore of CBC NEWS. Kadeisha Buchanan, Jessie Fleming, Ashley Lawrence, Janine Beckie, Rebecca Quin ...

Tags: Media, North America, Europe

More Than 2M Watch Europa League

German free-to-air TV channel Sport "recorded more than 2 million viewers for its broadcast of the UEFA Europa League game between Schalke and Apoel on Thursday," according to Kevin Kyburz of QUOTENMETER. The game, which started at 9pm, drew 2.11 million viewers and had a 8.1% share. In the target d ...

Tags: Media, Europe

Eleven Sports Network Signs NFL Deal

Eleven Sports Network announced it has signed a three-year exclusive broadcast rights deal for the NFL for Belgium and Poland through MP & Silva, beginning with the '15-16 season. The agreement includes comprehensive NFL action for ESN subscribers. Rights include live simulcasts and re-airs of w ...

Tags: Media, Europe

PSG Launches $169M Bid For Ronaldo

Ligue 1 side Paris St. Germain is "prepared to pay a global record transfer fee to sign Cristiano Ronaldo" -- and it would "spend more than a quarter of a billion pounds on the overall deal, including wages," according to Duncan Castles of the SUNDAY TIMES. The French champion offered Real Madrid an ...

Tags: Franchises, Europe

Adidas Investors Push For External CEO

As adidas' search for a new leader "enters its eighth month, some investors say that only an outsider can provide the shakeup the sportswear maker needs to close its longstanding gap with Nike," according to Aaron Ricadela of BLOOMBERG. Southeastern Asset Management Inc. and Union Investment said th ...

Tags: Finance, Europe

Footballers Suspected Of Steroid Abuse

The most extensive doping study in football history "has exposed significant levels of potential cheating by dozens of footballers playing for Europe’s top clubs and national teams," according to the SUNDAY TIMES. Scientists commissioned by UEFA "found that 68 players recorded 'atypical' drug ...

Tags: International Football, Europe, United Kingdom

Arsenal Reports $300M In Cash Reserves

Arsenal's parent company has posted a profit of £24.7M ($38.3M) and a cash reserve of £193.1M ($300M) in its latest set of published figures, according to the PA. The results, covering the year ended May 31, put the group's total turnover at £344.5M ($535M) , up from £301.9M ...

Tags: Finance, Europe

HSV In 'Promising' Talks With Emirates

Bundesliga side Hamburg SV "is reportedly close signing a contract extension with shirt sponsor Emirates," according to Nils Lehnebach of SPONSORs. Hamburg SV Marketing Dir Joachim Hilke described the talks with the Dubai-based airline as "very promising." He added that "nothing has been signed yet, ...

Tags: Marketing and Sponsorship, Europe

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