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MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

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Tags: Marketing and Sponsorship, Europe, North America

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Saxo Bank Retain's Cycling Sponsorship

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Tags: Marketing and Sponsorship, Europe

Rummenigge Calls For FFP In Bundesliga

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Tags: Europe, International Football

Nike Outpaces Adidas In Kit Supply Deals

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Tags: Marketing and Sponsorship, Europe

MDR To Sign Sponorship Deal With Aue

Second Bundesliga club Erzgebirge Aue "is reportedly close to signing a sponsorship deal with regional public broadcaster MDR," according to Sören Fiedler of BILD. The MDR "is expected to become a co-sponsor of the club." The public broadcaster "had a similar cooperation with Aue's in-state riv ...

Tags: Marketing and Sponsorship, Europe

Serbia Seeks To Privatize Club Football

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Tags: International Football, Europe

Ecclestone: I Was 'An Idiot' For Settling

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Tags: Leagues and Governing Bodies, Europe

Doubts Emerge Over Munich 2020 Bid

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Tags: International Football, Europe

Ferrari's Alonso Asking For New Contract

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Tags: Europe, People and Pop Culture

Sport1 Attracts More Than 1M Viewers

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Tags: Media, Europe

Court Approves Ecclestone's $100M Offer

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