Featured Story

German Government Supports Hamburg's 2024 Olympics Bid With $33M

Published in SportsBusiness Daily Global on 05 / 22 / 15

The German government "will support Hamburg's bid for the 2024 Olympics" with €30M ($33.4M), according to Kathrin Hartmann of SPONSORs. The government will support the bid with a total of €30M between '15-17. The first €10M ($11.1M) will reportedly be provided this year. The additiona...

Read More

Tags: Olympics, Europe

More Stories

07/01/14
Red Bull Munich Signs Deal With Warrior

German Hockey League (DEL) club EHC Red Bull Munich has signed a new deal with U.S. sportswear brand Warrior Sports to become the team's new kit supplier. Warrior will supply players and staff with on-ice and off-ice clothing. The company will also supply Munich's sister team, Austrian top flight ho ...

Tags: Marketing and Sponsorship, Europe

07/01/14
Lviv Withdraws 2022 Winter Olympics Bid

The Ukrainian city of Lviv "withdrew its bid for the 2022 Winter Olympics on Monday, becoming the third contender to drop out of the race for a Games that no one seems to want," according to the AP. Lviv "pulled out because of the continuing political and security crisis in Ukraine." Lviv officials ...

Tags: Olympics, Europe

06/30/14
Serie A Rights Award May Drive M&A

The award of broadcast rights for Serie A to Sky Italia and Mediaset "is clarifying valuations for the two rivals and may trigger merger activity in Europe's pay-TV market," according to Masoni, Pollina, Holton & Davies of REUTERS. Sky Italia -- a unit of 21st Century Fox -- and Silvio Berluscon ...

Tags: Media, Europe

06/30/14
World Cup Sets Global Viewing Records

FIFA World Cup coverage from Brazil "is setting TV viewing records in 2014," according to Arif Durrani of MEDIA WEEK. The group matches "have set TV records in a number of markets." Sales of TV advertising and subscriptions "have also benefitted." A total of 11.5 million Dutch viewers (88.4%) "watch ...

Tags: Media, Europe

06/30/14
Chinese DTM Race Won't Go As Planned

The German Touring Car Championship (DTM) "will not run its second to last race as planned on a city course in Guangzhou," according to the SID. The ninth round of the '14 season was supposed to take place at a city circuit in the south Chinese city on Sept. 28. However, it turned out that construct ...

Tags: Events and Attractions, Europe, China

06/30/14
German Players To Get $410K For Title

The German Football Federation (DFB) will pay a bonus of €300,000 ($410,000) "to each of the 23 players should the team win the World Cup title," according to the DPA. DFB President Wolfgang Niersbach said, "We would like to pay out the bonus." The DFB would pay a total of €6.9M ($9.4M) "i ...

Tags: International Football, Europe

06/30/14
Borussia Dortmund, Evonik Extend Deal

Bundesliga side Borussia Dortmund's main sponsor Evonik Industries is extending its sponsorship agreement with the club to June 30, 2025. Evonik will be taking a direct stake in Borussia Dortmund through the planned capital increase, and will be acquiring 9.06% of its capital stock, which will lead ...

Tags: Marketing and Sponsorship, Europe

06/27/14
Srinivasan Takes Over As ICC Chairman

Suspended Board of Control for Cricket in India President N. Srinivasan was confirmed as Int'l Cricket Council chairman in Melbourne on Thursday, giving the 69-year-old industrialist "the most powerful role in the governing body's restructured organisation," according to Amlan Chakraborty of REUTERS ...

Tags: Leagues and Governing Bodies, India, Australia, Europe

06/27/14
FIFA Cracks Down On Ambush Marketing

FIFA is cracking down on ambush marketers to protect its official sponsors and partners. Prior to the start of this year’s World Cup in Brazil, FIFA forced the host country to pass legislation that allows it to be more aggressive in combating ambush marketing. The reason for such drastic measu ...

Tags: Marketing and Sponsorship, Europe, Brazil

06/27/14
Italian NPC Signs Athlete Career Program

Adecco Italy and the Italian Paralympic Committee have signed a new cooperation agreement, valid until '20, related to the Athlete Career Program. The partnership, which follows the agreement signed between Adecco and the Int'l Paralympic Committee, aims to bring elite athletes together with compani ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug