Featured Story

Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

Read More

Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

More Stories

Madison Sports Group Buys Berlin Six Days

The Madison Sports Group "has become the new owner of Berlin's Six-Day Race," according to Hartmann & Sturm of SPONSORs. The previous owner of the track-cycling event, Reiner Schnorfeil, "sold his stake in the Berliner-6-Tage GmbH to the London-based agency." Despite the new ownership, Schnorfei ...

Tags: Events and Attractions, Europe

FIFA Announcement Draws A Crowd On Twitter

The news "spread quickly across Twitter" that FIFA President Sepp Blatter and UEFA President Michel Platini, together with FIFA General Secretary Jérôme Valcke, "were provisionally suspended for 90 days," according to the IRISH INDEPENDENT. Sportsmen, journalists, and comedians are ...

Tags: International Football, Europe

FA Board Member Defends Eva Carneiro

FA board member Heather Rabbatts said that the Eva Carneiro saga should "force the FA to consider sanctioning managers who meddle in medical matters," according to Ben Rumsby of the London TELEGRAPH. Rabbatts, the FA's only female board member, raised the prospect of the FA "beefing up its regulat ...

Tags: International Football, Europe

UEFA Wants Financial Fair Play

UEFA announced that Europe's biggest clubs, many of them English, "could face new restrictions designed to curb their increasing financial might," according to Frank Dalleres of CITY A.M. UEFA Senior Benchmarking Manager Perry Sefton said that the organization's latest annual report on the game's fi ...

Tags: Finance, Europe

Paris Crowdfunding Shows Early Returns

Just 10 days after announcing the crowdfunding campaign to finance the Paris 2024 Olympic Games bid, the city has “taken its first assessment,” according to LE MONDE. Tuesday the website JeRêveDesJeux.com announced it “harvested” €217,299 ($244,440) and &ldquo ...

Tags: Olympics, Europe

VW Set To Examine Football Sponsorships

Volkswagen CEO Matthias Müller "has called for radical cost saving measures following the emissions test scandal," according to Frieder Schilling of SPONSORs. All of the company's investments "will be examined, including football sponsorships." Asked about the company's investment in Bundesliga ...

Tags: Marketing and Sponsorship, Europe

HSV Renews Shirt Deal With Emirates

Bundesliga side Hamburg SV "has renewed its shirt sponsorship deal with Emirates until '19," according to the DPA. The Dubai-based airline "extended its contract, which was set to expire at the end of the season, for another three years until June '19." Emirates has been the club's shirt sponsor sin ...

Tags: Marketing and Sponsorship, Europe

Berlusconi To Stay Until AC Milan Wins Title

AC Milan President Silvio Berlusconi said that "he will not relinquish control of his club until he wins another title," according to Ben Gladwell of ESPN. Berlusconi's autobiography, titled "My Way," will be released on Thursday, and the final chapter is dedicated to football. With a sale of a 48% ...

Tags: Franchises, Europe

Tavecchio Pushes For Stadium Investment

Speaking to the Italian parliament, Italian Football Federation (FIGC) President Carlo Tavecchio argued that "it would be better for clubs to fix up their existing stadiums rather than build new ones, whilst declaring TV revenue was not a reliable source of income and football's main problem was emp ...

Tags: Facilities, Europe

Steaua Bucharest Partners With NetBet

Romanian side Steaua Bucharest "signed a new sponsorship deal with NetBet," according to SOCCEREX. The one-season agreement "comes after NetBet became the first gaming, betting and poker site to secure a licence in Romania." The partnership "will be activated across multiple platforms, including 'on ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug