Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

Socceroos Score Top Rating For SBS

The Australian national football team "not only delivered a spot in the 2014 FIFA World Cup" with Tuesday night's win, "but also a record audience for SBS," according to NEWS AUSTRALIA. More than 1.5 million people (1.1 million metro and 406,000 regional) "tuned in to watch the Socceroos defeat Iraq ...

Tags: Media, Australia, Europe

AS Monaco Facing Taxing Times

Ligue 1 Monaco "is living up to the principality's reputation for big spending as it prepares for its return to the French first division next season," according to Keith Weir of REUTERS. Bankrolled by Russian Owner Dmitry Rybolovlev, the club "has signed coveted Colombian striker Radamel Falcao" as ...

Tags: International Football, Europe

BBL Sets Attendance, Revenue Records

The Basketball Bundesliga (BBL) has set a new attendance record during the '12-13 season. A total of 1,481,324 people attended the 334 games. The number translates into an average attendance of 4,435. During the previous season, the BBL's average attendance was 4,422, with 1,463,082 in total. The nu ...

Tags: Leagues and Governing Bodies, Europe

Adidas Expects Football Sales To Rise

Adidas said that football sales will rise to a record €2B ($2.7B) next year, "boosted by the World Cup in Brazil," according to Julie Cruz of BLOOMBERG. Adidas CEO Herbert Hainer said, "Through the World Cup we will once again underline our leading position." Adidas said that it will start intr ...

Tags: Finance, Europe

Beşiktaş To Sign Naming-Rights Deal

Turkish top-flight football club Beşiktaş JK Istanbul "signed a preliminary agreement with Vodafone Türkiye," which is "willing to buy both the name of the future stadium and prime spot on the shirts of BJK players," according to STADIUMDB. With demolition of the old stadium only just beginning ...

Tags: Marketing and Sponsorship, Europe

Mesut Özil Tops Sponsorship Income List

German national team and Real Madrid player Mesut Özil "is the sponsorship king of Germany's male athletes," according to SPORT1. A study by sports marketing reasearch company REPUCOM shows that Özil "generates between $4M-$5.3M annually from his sponsorship deals with watch bran ...

Tags: Marketing and Sponsorship, Europe

Highest Prize Purse Of Any German Event

The annual int'l horse show, CHIO Aachen, in Aachen, Germany "will break a number of records," according to J. Johannmeier of BILD. The event "has the highest prize purse of any sporting event in Germany." The '13 edition has a total prizemoney of €2.67M ($3.57M). Co-Tournament Dir Michael Mron ...

Tags: Events and Attractions, Europe

DEL Eyes Mediation Between DEB, Clubs

The German Hockey League (DEL) "wants to mediate between the German Hockey Federation (DEB) and its rebellious second-division clubs," according to the SID. DEL Board Chair Jürgen Arnold said, "All parties have to immediately get together. We would offer to play mediator. It can't happen that c ...

Tags: Leagues and Governing Bodies, Europe

Four Bidders Vie For FA Cup Rights

A "fierce bidding war" for the TV rights to the FA Cup "looks likely after four broadcasters submitted bids" to the FA in the first round, according to Robert Budden of the FINANCIAL TIMES. BT and ITV "currently share the rights" to the FA Cup until the end of the '13-14 season. On Friday, both "sub ...

Tags: Media, United Kingdom, Europe

Murdoch's Summer League Has Obstacles

When the Premier League abandoned plans to play a "39th Game" overseas, it "was always likely" that an entrepreneur somewhere "would take up the opportunity to profit from the game's global appeal," according to Glenn Moore of the London INDEPENDENT. With the league's TV income from foreign broadcas ...

Tags: International Football, United Kingdom, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug