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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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Werder Bremen, Juventus Mull Partnership

Bundesliga club Werder Bremen GM Thomas Eichin "has confirmed talks between the German club and Serie A side Juventus about a possible cooperation," according to Adrian Bohrdt of GOAL. As part of the cooperation Juventus "would send young, talented players to Bremen on a loan basis in order to let t ...

Tags: Franchises, Europe

Euro Rugby Faces Duel Tournaments

The possibility of rival European club tournaments next season grew on Thursday after the four RaboDirect unions and France announced the Heineken Cup would continue, and English and French clubs insisted their Rugby Champions Cup "would go ahead regardless," according to Paul Rees of the London GUA ...

Tags: Events and Attractions, Europe, United Kingdom

Euro Parliament Passes Qatar Resolution

The European parliament "has passed an emergency resolution condemning the widespread abuse of migrant workers in Qatar" and urging FIFA to "send a clear and strong message to Qatar to avoid the football World Cup 2022 [being] delivered by the assistance of modern slavery," according to Owen Gibson ...

Tags: International Football, Europe, Middle East

American Football Clubs Create League

Europe's top six American football teams "are creating a new league," according to the KURIER. The Raiffeisen Vikings Vienna and SWARCO Raiders Tirol, both from Austria, along with the Berlin Adler, New Yorker Lions Braunschweig and Dresden Monarchs from Germany, plus the Calanda Broncos from Switze ...

Tags: Leagues and Governing Bodies, Europe

ERR Plans To Sell Off World Cup Rights

Financial problems have forced Estonian Public Broadcasting (ERR) to consider selling off the rights to next year's FIFA World Cup. Several other services face deep budget cuts as of the new year. ERR Management Board Chair Margus Allikmaa said, "We don't have enough money in next year's budget to c ...

Tags: Media, Europe

DTM To Race In Guangzhou In 2014

The German Touring Car Championship (DTM) "will host its race in China on the street circuit of Guangzhou in '14," according to the SID. A 4.1km street course "will be designed and constructed for the race weekend." However, the national and int'l motorsports associations "first have to approve the ...

Tags: Events and Attractions, Europe, Asia

UniCredit May Consider AS Roma Sale

Italian bank UniCredit said on Thursday that "it would consider a sale of its indirect stake in Serie A football team AS Roma, though no decision had yet been taken," according to Za, Flak & Pi of REUTERS. A Chinese investor, possibly business mogul Wang Jianlin, "was set to buy into the ho ...

Tags: Finance, Europe

ARD Records Top Ratings For Friendly

German public broadcaster ARD "recorded top ratings for its broadcast of the int'l friendly between Germany and England on Tuesday night," according to Sidney Schering of QUOTENMETER. A total of 12.17 million viewers tuned in starting at 9pm local time to watch the game. The number translated into a ...

Tags: Media, Europe

Werder Bremen Extends Deal With Nike

Bundesliga club Werder Bremen "has renewed its deal with kit supplier Nike until '18," according to the KREISZEITUNG. Last week, it "was made public that Bremen and Nike will continue their partnership, and now all corresponding contracts have been signed" ( KREISZEITUNG, 11/20 ). BILD's Sonnenber ...

Tags: Marketing and Sponsorship, Europe

Investors Take Stakes In Footballers

Auditor KPMG Europe LLP's Spanish unit said that investors "have acquired stakes in the transfer rights" of as many as 1,100 football players in Europe from cash-strapped teams, according to Alex Duff of BLOOMBERG. Champions League squads Atlético Madrid and Porto "are among those that have t ...

Tags: Finance, Europe

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