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Atlético Plans 12 Hours Of Festivities For First Game At Wanda Metropolitano

Published in SportsBusiness Daily Global on 09 / 15 / 17

After 50 years of calling the Estadio Vicente Calderón its home, Atlético Madrid is "set to inaugurate" its new stadium, the Wanda Metropolitano, when it hosts Málaga this weekend, according to Alberto R. Barbero of MARCA. Atlético started its La Liga campaign with t...

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Tags: Facilities, Europe

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Q&A With Haas F1's Guenther Steiner

Haas F1 will become the first U.S.-based team to compete in the motorsports series in more than 30 years when it takes the grid in March. The team established a technical partnership with Ferrari and commissoned Italy-based Dallara to build the car for '16. It also recently unveiled its lead driver ...

Tags: Franchises, Europe, North America

RTL To Take A Look At Bundesliga Rights

German free-to-air TV channel RTL "will take a close look at Bundesliga rights," according Manuel Weis of QUOTENMETER. RTL Program Dir Frank Hoffmann said that the channel "will take a close look" at the tender for Bundesliga rights starting in '17. It is not yet clear if RTL is interested in live b ...

Tags: Media, Europe

France Preps For Euro 2016

France is "aiming to capitalize" on next year's Euro 2016, "to boost the number of grassroots football club members in the country by around 15%," according to David Owen of INSIDE WORLD FOOTBALL. French Football Federation Deputy GM Florence Hardouin said that the aim was to "boost club members fro ...

Tags: International Football, Europe

Rugby Gaining Some Ground Against Football

Although rugby union has more than 7 million players worldwide it is "dwarfed by its bigger and brasher rival," according to Holton & Thomasson of REUTERS. It is “largely limited to its colonial roots and is yet to produce a stand-out star who transcends the sport globally.” But resu ...

Tags: Finance, Europe

France's Most Marketable Athlete

More than four years since his "last match in blue" and one year since the end of his career, Sébastien Chabal is still France’s “most solicited rugby player by the numbers with 21 partnerships,” according to the AFP. Chabal’s partnerships include deals with “C ...

Tags: Marketing and Sponsorship, Europe

OL Reports Loss For Sixth Consecutive Year

French Ligue 1 side Olympique Lyonnais announced a loss for the '14-15 season "for the sixth year in a row," according to Jérémy Laugier of 20 MINUTES. Club President Jean-Michel Aulas said that the loss of €21.4M ($24.5M) is "a little less bad than last year." Last year the ...

Tags: Europe, Finance

Euroleague Basketball Extends Viasat Deal

Viasat Broadcasting and Euroleague Basketball announced that they concluded a comprehensive new agreement, coordinated by Mediapro, for the extension of the exclusive broadcasting rights to the top European basketball competition for the Baltic states and the Nordic region. The agreement provides Vi ...

Tags: Media, Europe

UEFA Members Split Over Platini's Future

UEFA’s members "are split going into Thursday’s Nyon meeting over the future" of Michel Platini , with some already considering a plan B that would involve backing Asian Football Confederation President Sheikh Salman bin Ebrahim al-Khalifa to be the next FIFA president, according to Owe ...

Tags: International Football, Europe

Supponor Partners With ADI

Digital pitchside advertising specialists Supponor and ADI "combined their expertise to launch the world's first broadcast quality LED virtual advertising solution," according to INSIDE WORLD FOOTBALL. Supponor "has been leading the way with digital advertising replacement in sports with its DBRLive ...

Tags: Media, Europe

FE Uses Iconic Incident In Ad Campaign

Formula E used the most iconic incident from the inaugural '14-15 season in its ad campaign to promote this year's season opener in Beijing on Oct. 24. The ad campaign makes reference to the collision between Nick Heidfeld and Nicolas Prost, who crashed in the last corner on the final lap of la ...

Tags: Events and Attractions, Europe

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