Featured Story

Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

Read More

Tags: People and Pop Culture, Brazil

More Stories

01/16/14
FIFA Task Force Holds First Meeting

The FIFA Task Force for Women’s Football, chaired by Moya Dodd, a co-opted member of the FIFA Exec Committee and Asian Football Confederation Exec Committee member, held its first meeting Wednesday at the home of FIFA in Zurich. During its first session, the task force focused on the creation ...

Tags: Leagues and Governing Bodies, Europe

01/16/14
Top 14 Signs New TV Deal With Canal+

French Top 14 rugby clubs "will more than double their income from domestic TV rights after signing a new five-year deal with Canal Plus" worth €355M ($483M), according to the IRISH TIMES. The new deal averages out at €71M ($97M) per season over the lifetime of the deal, up from the € ...

Tags: Media, Europe

01/16/14
DEG Secures Budget For '14-15 Season

German Hockey League (DEL) club Dusseldorf EG "has secured the budget for the '14-15 season," according to Rainer Wallasch of the WESTDEUTSCHE ZEITUNG. The club said that majority shareholders Peter Hohberg and Mikhail Ponomarev "have helped out through secured bank guarantees." To be able to compet ...

Tags: Franchises, Europe

01/16/14
Judge Dismisses Esprit Lawsuit

A German court "has dismissed the lawsuit of fashion company Esprit against the operator of the Dusseldorf Arena," according to Tobias Dupke of DIE WELT. Judge Rolf Siepe said, "There's nothing to this." He added, "The lawsuit is not only without a base but also inconsistent." The judge's st ...

Tags: Leagues and Governing Bodies, Europe

01/15/14
Puma Riding Balotelli During World Cup

Puma's multi-year endorsement deal with AC Milan and Italian national team forward Mario Balotelli is already paying off, as the limited-edition evoPower Stampa boot the company customized after him and debuted during his late December unveiling has already sold out. Balotelli, who was pried away fr ...

Tags: Marketing and Sponsorship, Europe, Brazil

01/15/14
U.S. Sports Looking For Europe Audience

Veteran media execs describe U.S. sports as "little more than niche programming that still needs to find an audience in markets that are dominated by soccer and F1," according to HJ Mai of the SPORTSBUSINESS JOURNAL. Eurosport France Managing Dir and Eurosport Group TV Content Dir Arnaud Simon said, ...

Tags: Media, Europe

01/15/14
Ballon D'Or Broadcasts With High Ratings

German pay-TV channel Sky Sport News HD "received convincing ratings for its live broadcast of FIFA's Ballon d'Or award show on Monday," according to Manuel Nunez Sanchez of QUOTENMETER. Starting at 6:15pm German time, the channel attracted 130,000 viewers to its broadcast. The number translated int ...

Tags: Media, Europe

01/15/14
FIFA Renews Deal With Visa Until '22

FIFA and Visa announced the extension of their relationship until '22, which includes the 2018 World Cup in Russia and the 2022 World Cup in Qatar. It also includes more than 40 FIFA events scheduled throughout the time period, including the FIFA Women’s World Cup and the FIFA U20 World Cup ( ...

Tags: Marketing and Sponsorship, Europe

01/14/14
Giant Becomes Cycling Team Sponsor

Giant Bicycles "has stepped in to become lead sponsor of the team formerly known as Argos-Shimano," according to Nigel Wynn of CYCLING WEEKLY. Rumors circulated last week that Giant "would be title sponsor for the WorldTour and women's teams in 2014 after oil company Argos finished its deal with the ...

Tags: Marketing and Sponsorship, Europe

01/14/14
Bundesliga Against Qatar World Cup

A survey revealed that two out of three Bundesliga players "are against holding the 2022 World Cup in Qatar," according to the DPA. Almost two thirds of Bundesliga players "are in general against the World Cup in Qatar." A survey by German football magazine "Kicker" showed that 62.1% of players repl ...

Tags: International Football, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug