Featured Story

Bayern Munich CEO Karl-Heinz Rummenigge Says China Most Promising Market For Club

Published in SportsBusiness Daily Global on 05 / 29 / 15

Bayern Munich CEO Karl-Heinz Rummenigge said that "China has become Bayern Munich's most important market" as the Bundesliga club foresees "a bright picture after the nation launched a reform plan on football," according to Zheng Daojin of XINHUA. Rummenigge stressed that China "has the greatest pot...

Read More

Tags: Franchises, Europe, China

More Stories

Evian Partners With MSC Crosieres

Ligue 1 side Evian has agreed to "a major sponsorship deal with MSC Crosieres," according to SOCCEREX. Evian "will wear the Mediterranean cruise operator’s logo" on the front of its matchday shirts and training wear for the next three seasons. MSC Crosieres "will also have a range of other bra ...

Tags: Marketing and Sponsorship, Europe

W Sportsmedia Firm To Have Broad Mission

Int’l sports marketing firm W sportsmedia CEO David Nilsson, whose company recently opened its head office in Stockholm, Sweden, said the new firm will have a broad mission with units dedicated to the sale of sponsorships and media rights, production and athlete representation. Nilsson, a form ...

Tags: Marketing and Sponsorship, Europe

Ecclestone Not Buying Back F1

F1 CEO Bernie Ecclestone "has denied recent reports that he is planning to mount a takeover of Formula One and increase his 5.3% stake in the auto racing series," according to Christian Sylt for FORBES. Earlier in July Ecclestone was quoted saying "it is possible" he could buy back F1 from its large ...

Tags: Finance, Europe

Nowitzki Extends Deal With ING-DiBa

NBA Dallas Mavericks player Dirk Nowitzki "has extended his sponsorship deal with banking institute ING-DiBa until Sept. '16," according to Susanne Herrmann of W&V. Nowitzki "confirmed the extension at a press conference in Frankfurt." ING-DiBa has been a partner of the German basketball player ...

Tags: Marketing and Sponsorship, Europe

Empty Seats Overshadow German F1 Race

Nürburgring officials "are confident about the track's F1 future despite the alarmingly low attendance number at Sunday's German Grand Prix in Hockenheim," according to the SID. Capricorn Nürburgring Managing Dir Carsten Schumacher said, "Last year, we were satisfied with a total of 110,50 ...

Tags: Events and Attractions, Europe

Close To 5M Watch German F1 GP On RTL

German free-to-air TV channel RTL "recorded half-a-million fewer viewers to its broadcast of the German F1 Grand Prix on Sunday than in '13," according to Alexander Krei of DWDL. A total of 4.83 million viewers tuned in to watch the race starting at 2pm. The number translated into a market share of ...

Tags: Media, Europe

Hoeneß Hoping For Early Prison Release

Former Bayern Munich President ULI HOENEß , "who currently serves a prison sentence for tax evasion, could be out of prison earlier than expected," according to the AFP. His lawyers "are reportedly preparing paper work to reduce his sentence." Should the request be granted, Hoeneß "coul ...

Tags: People and Pop Culture, Europe

1860 Munich Extends Hacker-Pschorr Deal

Second Bundesliga side 1860 Munich "has reportedly reached an agreement with beer partner Hacker-Pschorr to continue their partnership," according to the TZ. Nothing has been signed yet but both parties "have reportedly agreed to extend their deal for several years." The relationship between the clu ...

Tags: Marketing and Sponsorship, Europe

DEB President Reindl Sets High Goals

Newly elected German Hockey Federation (DEB) President Franz Reindl "has set high goals for his term in office," according to the DPA. Despite the recent downhill trend of the men's national team, Reindl expects the team "to consistently compete for world championship medals starting in '26 at the l ...

Tags: Leagues and Governing Bodies, Europe

Rummenigge Criticizes League Opponents

Bayern Munich Exec Chair Karl-Heinz Rummenigge "criticized the club's Bundesliga opponents after they declined his request to delay the start of the league for another week," according to the AUGSBURGER ALLGEMEINE. At a manager meeting, Rummenigge "proposed to delay the start of the '14-15 Bundeslig ...

Tags: Franchises, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug