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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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ÖFB President Unveils Plans For Stadium

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Tags: Facilities, Europe

Formula E Appoints Ex-AEG Exec Piccione

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Tags: Leagues and Governing Bodies, Europe

São Paulo Turns To English Money

Brasileiro club São Paulo "may have found English money to abate their current debt crisis" with a €33.7M ($38.2M) cash injection into the club "looking likely, though the identity of the English group has not been named," according to Samindra Kunti of INSIDE WORLD FOOTBALL. São ...

Tags: Finance, Europe

The Badminton French Open Lacking Sponsors

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Tags: Marketing and Sponsorship, Europe

Dodd: 'Most Important Priority Is Reform'

As FIFA's exec committee prepares to meet in an emergency session to consider the fallout from President Sepp Blatter's 90-day suspension, Australian member Moya Dodd said that cleaning up the organization after the "worst corruption crisis in sporting history is far more important than whoever take ...

Tags: Leagues and Governing Bodies, Europe

ICC Still Looking For Bad Lighting Solution

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Tags: Leagues and Governing Bodies, Europe

Leeds United Owner Cellino Banned

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Tags: Franchises, Europe

Sky Wants To Keep Live Bundesliga Rights

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Tags: Media, Europe

Bayern Breaks Ground On New Training Center

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Tags: Europe, Franchises

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Tags: Leagues and Governing Bodies, Europe

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