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German Government Supports Hamburg's 2024 Olympics Bid With $33M

Published in SportsBusiness Daily Global on 05 / 22 / 15

The German government "will support Hamburg's bid for the 2024 Olympics" with €30M ($33.4M), according to Kathrin Hartmann of SPONSORs. The government will support the bid with a total of €30M between '15-17. The first €10M ($11.1M) will reportedly be provided this year. The additiona...

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Tags: Olympics, Europe

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DTM Pushes Cooperation With Super GT

The German Touring Car Championship (DTM) "is pushing its cooperation with the Japanese Super GT racing series," according the SID. The two touring car championships "will have unified engine regulations from '17" after already unifying the series' technical regulations in the areas of aerodynamics ...

Tags: Leagues and Governing Bodies, Europe

Mexico, Germany Could Host NFL Games

A future regular-season game in Mexico or Germany "was discussed by NFL owners" during yesterday's spring meeting, according to Barry Wilner of the AP. NFL Commissioner Roger Goodell said that both countries "reached out about hosting games." He added there is "renewed interest" among the owners. Wi ...

Tags: Leagues and Governing Bodies, North America, Europe

Sony Renews Champions League Backing

Sony Corp. has re-upped its partnership with UEFA's Champions League in a three-year deal that will be announced on Thursday. An industry source said the multi-year deal with Europe's most prestigious club football competition is worth "high eight figures per season." It will run through the '17-18 ...

Tags: Marketing and Sponsorship, Europe

DHB Expects Sponsorship Increase

The German Handball Federation (DHB) "is expecting an increase in sponsorship revenue in '15," according to Henning Eberhardt of SPONSORs. DHB General Secretary Mark Schober said that sponsorship demand "has increased in comparison to last year." Schober: "I expect that we will generate 15 percent m ...

Tags: Marketing and Sponsorship, Europe

Berlin ePrix Sells Out Hospitality

Hospitality sales for Saturday's Formula E race in Berlin have proved to be successful, with one category already sold out, according to race organizers. Fans hoping to attend the race by experiencing the series' all-inclusive Race Suite hospitality will be disappointed as there are no tickets left. ...

Tags: Events and Attractions, Europe

On-Track Success Key For Ferrari IPO

Ferrari's "timely return to the front row of the Formula One grid bodes well for the luxury sportscar maker" as it prepares to list shares and split from parent Fiat Chrysler Automobiles, according to Baldwin & Flak of REUTERS. After "years of under achievement, the world’s most successful ...

Tags: Finance, Europe

Police Raid Italian Television Groups

The offices of Italian broadcaster Mediaset and satellite TV group Sky Italia "have been raided by police" investigating last year’s €1B sale of Serie A football rights, according to Rachel Sanderson of the FINANCIAL TIMES. The inquiry was launched in parallel with the arrest of 50 peo ...

Tags: Media, Europe

Juventus Partners With Tecate

Juventus announced a partnership agreement with Cervezas Cuauhtémoc Moctezuma S.A. DE C.V. -- Heineken Mexico. The Tecate brand will be Juventus' official regional beer in the Central American country. The agreement establishes the terms for a series of media rights, such as the use of the Ju ...

Tags: Marketing and Sponsorship, Europe

Dinamo Bucharest To Build New Stadium

Romanian side Dinamo Bucharest CEO Elisabeta Lipa has "unveiled plans to demolish its Stefan cel Mare stadium and build a new sports facility with a total capacity of 30,000," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Lipa: "We have obtained a permission from the Ministry of Dev ...

Tags: Facilities, Europe

Hamburg To Make $11.1M Loss In '14-15

Bundesliga side Hamburg SV "will reportedly announce another significant loss for the current season," according to Nils Lehnebach of SPONSORs. German newspaper Hamburger Abendblatt reported that the club will make a €10M ($11.1M) loss during the '14-15 season. The loss is reportedly due to "di ...

Tags: Finance, Europe

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