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FIBA World Cup Court Provider Connor Sports Embracing Company's Biggest Int'l Project

Published in SportsBusiness Daily Global on 08 / 22 / 14

Viewers tuning into FIBA World Cup games in August and September will notice consistent but distinct designs on the courts at the venues in Barcelona, Madrid, Granada, Sevilla, Bilbao and Gran Canaria. One of two companies -- along with FIBA presenting partner Beko -- with a brand prese...

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Tags: Europe, Facilities

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08/22/14
Schalke Founds Management Academy

Bundesliga side FC Schalke "is planning its own academy for future sports managers," according to the DPA. In cooperation with the University of St. Gallen in Switzerland, the German club will offer a four-month "S04-Sportakademie" program starting in January. The course will include sports manageme ...

Tags: Franchises, Europe

08/22/14
Berlin Estimates Olympics Bid To Cost $66M

A bid to host the 2024 Summer Olympics would cost Berlin around €50M ($66.4M), according to the DPA. For the first time, Berlin Sports Senator Frank Henkel "provided concrete numbers." The amount would cover the period between '15 and fall '17. It would include costs for promotional events, pla ...

Tags: Olympics, Europe

08/22/14
Bremen Considers Strategic Partnerships

Bundesliga club Werder Bremen "is considering investment from an outside investor in its search of new financial sources," according to DIE WELT. Bremen Managing Dir Klaus Filbry said, "Certainly we have discussed the issue." At the same, Filbry "is criticizing the models of league rivals Hamburg SV ...

Tags: Franchises, Europe

08/21/14
First Female Manager In Scottish Football

SHELLEY KERR is to take charge of fifth-tier Lowland League club Stirling University, making her the first female manager in Scottish senior football," according to the BBC. The 44-year-old "quit her position at Arsenal Ladies in June, having won three trophies in a 16-month reign." Kerr: "I think ...

Tags: People and Pop Culture, Europe

08/21/14
Bundeswehr Uses Sports For Recruitment

Germany's armed forces, called Bundeswehr, "are fighting for recruits and increasingly advertise at professional sports clubs," according to the AFP. The defense ministry said that the Bundeswehr spent about €453,000 for recruitment advertising in sports in '13. That was 80% more than in '12, w ...

Tags: Marketing and Sponsorship, Europe

08/21/14
CL Qualifier With Below Average Ratings

German public broadcaster ZDF "recorded below average ratings for its broadcast of the Champions League qualification game between Leverkusen and Copenhagen," according to Manuel Weis of QUOTENMETER. An average of 3.73 million viewers tuned in to watch the game on Tuesday. The number translated into ...

Tags: Media, Europe

08/21/14
Michelin Extends Partnership With WRC

Michelin extended its official tire supplier agreement with the FIA World Rally Championship to the end of '16. The French firm has been a partner of the WRC since it took over from Pirelli in '11 and supplies tires to most of the rally teams. The new deal will bring more Michelin branding to WRC st ...

Tags: Marketing and Sponsorship, Europe

08/21/14
Tavecchio Faces Racism Investigation

UEFA said that it is "investigating alleged racist comments made by Carlo Tavecchio during his successful campaign" to become the head of Italian football, according to Tariq Panja of BLOOMBERG. The speech in July drew criticism after Tavecchio, who was the amateur league president, "referred to a f ...

Tags: International Football, Europe

08/20/14
Bayern Munich, SAP Agree To Partnership

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu ...

Tags: Marketing and Sponsorship, Europe

08/20/14
Cologne's Alternative Jersey A Top Seller

Bundesliga club FC Cologne's alternative jersey "has become a hot item at the team's fan shops," according to Bauer & Frank of BILD. Cologne GM Alex Wehrle said, "They are selling better than any previous alternative jersey." Fans "cannot believe their eyes" when they look at the alternative jer ...

Tags: Franchises, Europe

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