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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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12/06/16
Free-TV Debut Draws More Than 500K

German sports news channel Sky Sport News HD "celebrated a positive free-to-air TV launch," according to Alexander Krei of DWDL. The channel drew more than 500,000 viewers on average for the broadcast of the Bundesliga game between Bayern Munich and FSV Mainz. The game drew a 3.5% market share in th ...

Tags: Media, Europe

12/06/16
Braunschweig Reports Seven-Figure Profit

Second Bundesliga club Eintracht Braunschweig "reported a seven-figure profit for the '15-16 season," according to SPORT1. The club generated a surplus of €1.15M. Braunschweig revealed the figure at its annual general meeting last week. Braunschweig Managing Dir Soeren Voigt: "It's great that w ...

Tags: Finance, Europe

12/06/16
Russian Athletes May Participate Under Neutral Flag

All-Russia Athletics Federation President Dmitry Shlyakhtin said that the ARAF will "propose its athletes to participate in the European Athletics Championship next March in Belgrade under a neutral flag and based on individual applications," according to TASS. He said, "We will definitely propose o ...

Tags: Events and Attractions, Europe, Russia

12/05/16
Rosberg Retires From F1 Following Title

Newly crowned F1 champion Nico Rosberg has decided to retire from the sport, leaving his Mercedes team scrambling to find a replacement. Rosberg shocked the motorsports world on Friday when he made the announcement, less than a week after securing his maiden F1 title. The son of '82 world champion K ...

Tags: Franchises, Europe

12/05/16
Hoeneß Supports Reduction Of BBL

Newly elected Bayern Munich President Uli Hoeneß "has voiced his support for the reduction of the Basketball Bundesliga (BBL)," according to Nils Lehnebach of SPONSORs. Hoeneß: "It is my opinion that the league should be reduced by two clubs." The BBL currently consists of 18 teams. Hoen ...

Tags: Leagues and Governing Bodies, Europe

12/05/16
Mourinho Reportedly Misled Taxman

ManU Manager José Mourinho "faced a call" for a criminal investigation of his tax affairs over a secret multi-million-pound fortune "held offshore," according to the SUNDAY TIMES. An investigation found evidence suggesting that Mourinho's advisers "misled the tax authorities in Britain a ...

Tags: Finance, Europe, United Kingdom

12/02/16
Belgian Football Opens Media Tender

Belgium’s Pro League launched the tender for the broadcast rights to the top-tier Pro League and the Supercoupe de Belgique for the coming seasons, according to BELGA. The Pro League, which represents the interests of the 24 Pro League clubs and the second division Proximus League, “laun ...

Tags: Media, Europe

12/01/16
Spox.com Comes To Austria

Sports website Spox.com "will enter the Austrian market after an agreement between Perform Group and Styria Media Group," according to Nils Lehnebach of SPONSORs. The website, owned and operated by U.K.-based Perform, "will take the place of Styria website Sportnet.at." Content for the new website " ...

Tags: Media, Europe

12/01/16
FIA Confirms 20-Race F1 Season In '17

Next year’s F1 season will feature 20 races following the cancelation of the German Grand Prix, FIA confirmed. The governing body's World Motor Sport Council unveiled the '17 F1 calendar at its annual general assembly in Vienna, Austria, on Wednesday. The new season will kick off with the Aust ...

Tags: Events and Attractions, Europe

11/30/16
Bundesliga Merchandise Sales Up €17M

The 18 Bundesliga teams increased their merchandise sales by more than €17M collectively during the past season. The figure translates into an almost 8% increase over '14-15. Bundesliga teams generated a total of €243.3M in merchandise sales during the '15-16 season, according to PR Market ...

Tags: Marketing and Sponsorship, Europe

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